There are three stages to building a mobile app marketing campaign: before, during, and after. The pre-launch phase is the time in which you collect data about your target audience.
It's important that you establish goals for your campaign and determine what metrics will help you assess the success of your marketing campaign. Hosting a marketing campaign in-app can be advantageous due to the immediacy of the platform.
Keep this in mind when planning your release date because it could impact your conversion rate at launch. For many companies, creating a successful marketing campaign for mobile app can be challenging.
Every business is looking for ways to reach new customers and generate more sales. However, it can be difficult to identify which marketing strategy will work best for your company.
Mobile app marketing campaign is a marketing guide for small and medium-sized business owners that provides three actionable strategies to help you target your app’s audience and drive more sales.
Top mobile app marketing campaigns to Inspire You
The purpose of the mobile app marketing campaign is to bring in new users. Startup marketers are looking for effective ways to do this, and here are some of the top campaigns that have worked for others:
- Keep it Simple
- Make it Easy
- Find a Niche
- Buy the Best
- Buy the Right
If you're looking for some inspiration for your next mobile app marketing campaign, this blog is a great place to seek ideas. Here are some top campaigns that have generated $5 or more for each dollar spent.
Many of these campaigns are based on content marketing and have used automation software to increase their ROI.
1. 100K Apps offers a free app that has 100,000 downloads. Instead of spending money on ads, the company creates a public database to help users when they run into a problem.
2. Hotel Tonight uses an automated system to send personalized messages to prospects that are either staying in the city or traveling there. Hotel Tonight has created over 425,000 offers and has had a positive ROI for their marketing campaign for mobile app.
3. MyFitness Pal uses automation to help users monitor their nutrition. The software program analyzes users’ workouts and helps them eat better. Users who use the automated system have a positive ROI.
4. Uber uses an automated system to send personalized messages to users who are interested in using the service with their unique "UberRecommendation." Users who use the service have a positive ROI.
How to improve your marketing campaign for mobile app
When looking to build a successful marketing campaign for mobile app, one of the most important things is to remember that it's not just about how you can get people to download the app.
It's also about how you're going to retain them once they've downloaded it." To have a successful marketing campaign for mobile app, you must first identify the target audience and determine the duration of your campaign.
Next, map out your marketing campaign's steps. Make sure you have all necessary content ready to be published and create an effective landing page directing your users back to the app when they finish reading it.
The key to building a successful marketing campaign for mobile app is to make sure you have the right team and tools. The first thing to consider is what type of advertising strategies you want to use - paid, personalized, social, or viral.
It is also important to be clear about your target audience and how exactly you are planning on reaching them. Most people are familiar with the idea of content marketing, but too often people don't have a grasp on how to execute it.
First, you should start with an MVP. This is a minimum viable product that allows you to test your idea in the real world without a large investment of time and capital. The second step to launch a successful campaign is having a solid plan for marketing objectives.