Blog

September 15, 2021

Harsh Gupta

Stop wasting time on Unqualified Leads, instead, use AI

Using predictive lead scoring to score your leads. No more point-based scoring or intuition

10.18.2021

Himangi Lohar

LinkedIn Prospecting

LinkedIn is the world’s largest professional network. With over 320 million members, it has become an essential part of our professional lives. But not all professionals are using LinkedIn to its full potential, and it turns out that the majority of professionals aren’t even aware that they can use it for their marketing efforts.

10.17.2021

Harsh Gupta

AI Interpretability

Artificial Intelligence is often referred to as “the next big thing”, but it is important to understand the different parts of Artificial Intelligence. The current buzzword “Machine Learning” does not fully explain what AI really is. This blog post aims to explain the different parts of Artificial Intelligence in simple terms that everyone can understand.

10.15.2021

Harsh Gupta

Decision Tree Models - Explained

Decision trees are one of the most powerful tools in data analysis. Using decision trees, we can classify and predict outcomes in various scenarios. This article discusses how decision trees can be used to generate insight from historical data and apply it to new problems.

10.12.2021

Harsh Gupta

The need of the hour : Citizen Data Scientists

Citizen data scientists are the individuals and organizations that want to understand how they can use artificial intelligence to help others. They’re not just looking for a quick win – they’re interested in the long-term potential of AI and what it can do for their own organization.

10.11.2021

Aryan Vaksh

Dumb Marketing Jokes for Smart Marketers

We know you’re smarter than the average marketer, but you probably don’t get a chance to practice in a real-world environment. Even if you do, how often is your team really looking for a good laugh? Here are a few dumb marketing jokes to help give your team a break from being so serious all the time.

10.8.2021

Spencer Farber

What is CRO Marketing

CRO Marketing is a marketing method that focuses on creating a brand that is associated with your product. It makes the customer feel as if they have purchased a part of your brand or company. It's all about making it easier for customers to remember, understand and love your brand.

9.14.2021

Harsh Gupta

Cliently's Handy Partnership Email templates

Partnerships are one of the quickest ways to grow a business. It gives your business incredibility with established business. Read to find out the best templates.

8.10.2021

Harsh Gupta

The process of building a successful Datawarehouse

There are so many ways to building your Data warehouse, choosing the right way is always a difficult task. Here is your end to end solution to building a data warehouse.

8.3.2021

Harsh Gupta

How Machine Learning is Amplifying Sales for Businesses

Sales teams are continuously looking for ways to improve their performance, but with limited resources, they can’t always find what they’re looking for. Machine learning offers a solution by providing insights on how customers behave and making predictions about which products or services will be most successful. This allows sales reps to reach out more confidently knowing what will work best for each individual customer-helping them close more deals.

7.1.2021

Harsh Gupta

How to sell without being pushy — 5 tips

Have you ever felt like your sales pitches are coming off as pushy and annoying? If so, this blog post is for you. You will learn 5 tips on how to sell without being pushy. These tips come from a recent study done by the University of California in Berkeley.

6.8.2021

Spencer Farber

7 mistakes you might be making as a Startup founder which can doom your business

Do you want to know the mistakes that can doom your business? Read this blog post for a list of 7 common pitfalls that startup founders make. These are things which we’ve either done ourselves or seen other people do and they caused problems later on. This article will highlight these mistakes and give steps on how to avoid them in order to become successful.

6.4.2021

Harsh Gupta

Machine Learning: How does it work?

The world of technology is evolving. It has become so vast and diverse, there are many new technologies being developed daily. Machine Learning is one such technology that has been drawing a lot of attention from both researchers and industry professionals alike for its potential to transform industries by making them more efficient. In this article, we will explore what machine learning really means and how it works.

4.22.2021

Harsh Gupta

The Impact Of Big Data, And Why Do We Need It

The application of big data is crucial for competitive advantage. Big data can present an abundance of new growth opportunities by delivering internal insights and analyzing front-facing customer interactions.

4.6.2021

Spencer Farber

How to Start a Business from Scratch — A Step by Step Blueprint for first time Entrepreneur

Everyone wants to start their own business, but it can be a really intimidating process. It’s not just about having an idea and running with it. There are many steps you need to take before you’re able to turn your idea into reality, and this blog post will walk you through each step of the way!

3.1.2021

Harsh Gupta

Using data Science to increase customer happiness 5x

A happy customer is worth a diamond. How can we gauge customer happiness and how we can improve it using AI

2.17.2021

Harsh Gupta

Role of AI in Integrating Sales and Marketing

In today’s age, we are surrounded by Artificial Intelligence. AI is more common in our everyday life than you may think.

1.11.2021

Tara McWhite

Your A-Z guide of Brand Messaging

What is your brand? When customers think of you, what do they see in their head. This is the question that marketers and business owners need to ask themselves when it comes to branding. The answer will determine how customers perceive your company and may affect the way they feel about purchasing from you.

1.7.2021

Harsh Gupta

Reporting vs Analytics: Which One Should You Focus On?

Analytics and reporting go hand in hand but which one should you prioritize?

1.4.2021

Spencer Farber

25 Powerful Sales Words For Your Business In 2021

The powerful sales words that sales representatives use in their pitch or conversations are what sets them apart from the competition because it allows them to build an emotional connection with the prospects without sacrificing their professionalism. If you are ready to put your sales team back at the top of your game then make sure they know why sales words are important.

12.8.2020

Aryan Vaksh

Social Media Marketing Gets A Lot Of Traffic, But Is It Just Temporary ?

Social media marketing is important to businesses everywhere, but it isn’t enough just to post a status update and expect people to flock. What you need to do is create an online presence that can easily engage your customers.

11.27.2020

Harsh Gupta

Using customer reviews to improve product — Sentiment Analysis

Using Sentiment on Analysis on customer’s data to understand their opinions, complaints etc, and then using it to make improvements in product or marketing

10.6.2020

Harsh Gupta

Machine Learning for your production: 6 common scenarios

Many Data Scientists launch into machine learning projects without having a production plan, which often leads to serious problems at the time of deployment. It is time-consuming and expensive to create models, so one needs to plan before putting it in production. Here are the steps that should follow for a successful deployment of ML models to production.

8.12.2020

Harsh Gupta

The art of Sales Words

The process of building sales words is an art. It's not enough to be fluent in the language, you need to know what people want. You have to be able to tell them exactly what they are looking for before they even realize it themselves.

7.7.2020

Spencer Farber

Cold calling is hard. Here’s how to make it easier.

How do you set about getting new business from a cold call? There are 13 effective techniques to get the best results. Follow these tips for every cold call and you will dramatically improve your sales conversion rate and results.

4.21.2020

Tara McWhite

Making business sense of neural networks

How come neural networks are redefining everything and what does it mean for a business? Let’s dive

4.9.2020

Harsh Gupta

How Deep Learning has Become a Massive Force in the AI World

Deep learning algorithms have brought a revolution in computer vision applications by putting machines to work for a lot of tasks like image recognition, natural language processing, driving autonomous vehicles, predicting the eventuality of a certain occurrence in business, and so on. In this article, we will see how deep learning has become a massive force in the AI world.

9.11.2019

Harsh Gupta

An A-Z guide to Feature Engineering

Messy/Unclean data making you feel worse? We have a general guide for you that should help you clean data.

8.13.2019

Harsh Gupta

Fear not my Data Scientists; AutoML is only going to help your cause

Every now and then, we hear data professionals talking about how automating is coming after their job. Let’s debunk this myth for all and once!

5.16.2019

Spencer Farber

AutoML: The future of Data Science and Machine Learning

Machine Learning and Automation are taking over many of the repetitive tasks that were once too time-consuming or expensive for humans. This is being done to increase efficiency, reduce costs, and create more accurate predictions. Here is an article on how AutoML is going to revolutionize data science for everybody.

5.7.2019

Harsh Gupta

How does Big Data Algorithms help Marketers

Data-driven marketers use algorithms and machine learning techniques to find patterns within data sets that help them gain insights into customer behavior, interests, tastes, preferences, and purchase history. This helps them figure out what types of products or services will be most appealing for a target audience as well as the best kind of promotional offers to use for marketing campaigns. Here we will discuss how Big Data algorithms help marketers make the right decisions.

4.23.2019

Tara McWhite

How do I identify the right Machine Learning model for my company?

Always confused? whether to go with shallow or deep learning models? This blog tries to answer that question