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Predict Customer Lifetime Value to Maximize Revenue

This paper will discuss how to find your organization’s Customer Lifetime Value (CLV) and Customer Future Value (CFV), why it matters, and the various steps you can take to improve it. A better CLV means a better relationship with your customers and increased profitability and growth for your company. CLV can vary based on customer type and segment. Knowing these details helps you focus your resources on your most profitable customers.

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