Are you tired of missing sales? You're not alone. Sales strategies can be tricky, and it's easy to make a mistake that costs you a sale. But don't worry – we've got 7 strategies that will help you close more sales, no matter what your industry or market is. So read on to learn more!
In this blog post, we will discuss the seven sales strategies that aren't resonating with the modern buyer, and what to do instead.
Managers, are you tired of missing sales?
Of course you are, now this is what you have to do.
Gaps in your go-to-market alignment can negatively impact your company's ability to meet revenue and customer acquisition targets.
In this blog blog we will discuss everything about sales and the this blog is for you if you are tired of missing sales.
Cold Calling- Cold calling is an effective sales strategy in many cases, but it's not the most efficient when you're selling complex products or services to senior executives.
Emailing Sales Leads- Email campaigns are important for driving brand awareness and reaching prospective buyers.
However, they often lack personalization features that make them less effective at the top of the funnel
Emails Subject Lines- Emails are great for delivering content, but they're often used incorrectly as trigger mechanisms to move buyers through the sales cycle.
For example, if you want your buyer to take an immediate action (such as downloading a white paper) have that call-to-action at the end of an email
Social Selling- Social selling is a more efficient way to identify and engage your buyer.
It's also becoming increasingly popular for closing deals, but it shouldn't be used as a lead generation strategy.
Inbound Marketing- Inbound marketing is great if you want to get in front of potential buyers, but it's not as effective at closing deals.
Trade Shows- Trade shows can be a great opportunity to generate leads and close deals, but they're often expensive and time consuming.
Paid Search- Paid search is an effective way to reach your target market, but you need to make sure you're tracking the right metrics.
These days, buyers are more informed and connected than ever before. They expect to be able to research products and services in their own time without being interrupted by a salesperson.
This means that it's easier for them to compare offers from your competitors and reach out directly if they have questions.
Paid Search is an effective way to reach your target market, but you need to make sure you're tracking the right metrics
To learn more about these strategies and find out how to avoid missing sales, check out this blog post .
Here are some of the most common ways that marketers are using paid search incorrectly:
They're not tracking the right metrics -If you're only tracking clicks and impressions, you're not getting an accurate picture of how your campaigns are performing.
You need to track conversions (including micro-conversions) to see if your campaigns are driving results and if you are tired of missing sales.
They're targeting the wrong keywords - If you're only targeting keywords that have a high search volume, then you'll get lost in the noise.
It's better to target more specific terms with lower search volume because they're easier to rank for and your ads will be seen by fewer people.
They're not taking advantage of ad extensions- Ad extensions are a great way to increase your ad's click through rate, which can lead to higher rankings and lower costs
Did you know that email subject lines are often used incorrectly as trigger mechanisms?
Learn about the seven sales strategies that aren't resonating with the modern buyer, and what to do instead.
Managers, are you tired of missing sales?
Of course you are, now this is what you have to do. Gaps in your go-to-market alignment can negatively impact your company's ability to meet revenue and customer acquisition targets.
1. Begin with what your prospect stands to gain.
Many salespeople, entrepreneurs, and even freelancers use a sales technique that misses what they're truly selling to their customers: solutions to issues.
When you start your sales pitch by rushing into the many packages, pricing points, and special offers your prospect can take advantage of by signing up this week, you're immediately demonstrating that you don't understand their situation.
You're not even attempting to comprehend them, which is the first step toward giving meaningful answers that will convert them into satisfied, devoted consumers.
Your sales plan should start with a clear statement of the problem you can address for your prospect. This is why: Your prospect is unlikely to fully comprehend the benefits of what you're selling at the start of a sales conversation.
The last thing you want is for your product or service to be treated as a commodity rather than a meaningful solution to a true business need.
Start your outreach conversation by clarifying what's in it for your prospect, and do your best to investigate their needs ahead of time.
Take advantage of these free cold email templates to get started on the right foot right now.
2. Outline the end outcomes in detail.
People don't buy items or services; they buy results. It's now your responsibility to clearly describe how that will happen and what they'll get after signing up, once you've captivated your prospect's interest with what they'll be able to do by using your solution. End results are of equal worth.
If you're selling a premium CRM system to a small business that has never used one before, you'll need to educate them on how the platform works, how much time they should expect to spend managing it in the future, and what kind of continuous support they'll get.
This sales method is especially useful if you're offering a product or service that involves an upfront price, a complex rollout, time-consuming integrations, or continuing communication with clients after the deal is closed.
Your prospect needs to know exactly what they'll get in terms of deliverables, when those milestones will be completed, and what influence they'll have on their business in the long run.
3. Begin by focusing on small specialised markets.
Targeting specialised niche markets of people who share similar pain issues that you'll be able to uniquely address will dramatically boost the success of your cold outreach.
Focus on a small set of organisations to pitch instead of reaching out to businesses of all sizes, industries, and offers.
If you're selling inventory management software, for example, picking a tiny niche market could mean pitching solely to construction equipment manufacturers at first.
You may start by focusing on organisations with 100 to 250 people that are located in the western United States.
You'll be able to develop your pitch for this space much faster if you focus your sales strategy on this homogeneous set of organisations rather than mixing in enterprises of all shapes and sizes.
Don't be concerned that picking a narrow specialisation would limit your possibilities. "Selecting a niche is a long-term decision, but if it's the wrong one, it's not a long-term loss," says entrepreneur and marketer Pat Flynn of Smart Passive Income.
It doesn't matter if you fail; as long as you learn, it's time well spent."
"It's fantastic to think big and strive for the stars, but when it comes to niche selection, you may get more results, faster, by thinking specialised," Flynn writes, adding that choosing a tiny specialty at first helps you to specialise.
Begin by selecting a market that piques your attention. At this point, the competition is irrelevant—just choose something you enjoy."
Pick a niche to own and become the best reference for your audience while deciding whether or not to establish a blog for your business.
On Flynn's site, you can learn more about how he trains his readers to locate the perfect niche markets.
Take a look at ConvertKit, an email marketing software firm, for another example. "Email marketing for professional bloggers" is how they describe themselves.
This little startup has carved out a handpicked niche market of clients to go after—professional bloggers—in the very competitive field of well-established email marketing providers like MailChimp, Constant Contact, and Active Campaign.
ConvertKit has earned crucial brand advocates and affiliates to promote their message as a vital component of their sales strategy by developing unique connections with big name bloggers and businesses that reach an audience of bloggers.
4. Be flexible
Throughout your sales talks, you'll undoubtedly encounter new obstacles and expectations from your prospects.
This is understandable, given that each organisation you work with is structured differently and has its own set of internal processes and goals.
Because telling your prospect "you can't," "won't," "that's impossible," and other variations of no is a death sentence, your sales plan must be adaptable enough to deal with new problems as they arise.
"In selling, you're looking for an agreement," says bestselling author and sales strategy consultant Grant Cardone. Not about you, but about themselves, your buyer is nearly always suspicious and unsure.
Most salespeople believe that selling is about acquiring trust, but in truth, it's about convincing the client to trust themselves enough to take action and clinch the deal—which often necessitates flexibility.
Learn how to close a transaction rather than just make one."
It's as easy as that: you can't say no. When you do this, you lose your ability to solve problems and close the door to a world of possibilities.
Instead of arguing with or flatly declining a request from a prospect, respond with something like, "I'd love to make that happen for you," which will allow you to consult with the rest of your team to see if there's any way to accommodate their request.
You'll keep the contract alive even if it means returning to the negotiating table with a minimum order quantity or project budget that will justify the out-of-the-box solution.
5. Use lead scoring to prioritize your prospects
If you're working with a significant number of leads, lead scoring should be a part of your sales approach.
After you've completely qualified your sales prospects, lead scoring will help you prioritise them based on their likelihood of closing the transaction quickly—before you even start reaching out to them.
It's easy to score leads. It's a point system that assigns a point to the worth each lead brings to your firm on a scale of one to ten.
For example, if a fresh lead comes across your desk and is a CEO, they'll almost certainly be given a ten because they have ultimate authority and are more likely to close agreements.
A manager level lead, on the other hand, may be given a point value closer to 4 depending on the significance of their job title, as they'll need more stakeholder buy-in before signing up for your service.
6. Connect with the decision maker
The finest prospect connections are established on a foundation of offering enormous upfront value without expecting anything in return right away—they're not merely transactional, which takes time to build (surprise!).
Before communicating with your decision-making prospect, inventory your company's main skills and identify how you can effectively deliver value to them.
Is it possible to include them in a piece you're working on for a large publication?
What about a shout-out on your company's blog?
Why don't you share their most recent thought leadership essay on your social media channels?
Strive to think beyond a "suggestion" that can be easily solved by purchasing your product; decision makers who have been in business long enough will see right through that strategy. As an example, consider a salon or spa owner without an organizational tool. Providing a simple, non-promotional explanation of how salon and spa software could streamline their business operations can come off as thoughtful and genuinely helpful. This approach opens an avenue to provide real value rather than a hard sell.
Instead of rushing right into selling your product, your chances of creating a meaningful relationship increase dramatically when your sales plan includes reaching out to your prospect to let them know about the amazing thing you just did for them. Maintain contact, continue to provide value in the next days or weeks, and make the request when it feels right.
Will you be able to close a transaction from that new relationship on the first day you use this sales strategy?
Probably not, but if your product or service has a long sales cycle and a high price tag, cultivating genuine relationships and listening to your prospects' particular demands will help you achieve the best long-term outcomes.
7. Perfect your sales pitch (make it exciting)
You'll need an efficient sales pitch once you've established that you've reached the correct point of contact. One that grabs your prospect's attention and keeps the conversation going in the correct path.
You risk damaging the relationship right away if you spend too much time talking about your firm, the benefits of your solution, the clients you've worked with, and why your prospect should sign up right now.
Robert Herjavec, entrepreneur, investor, and co-star of ABC's Shark Tank, has heard a few elevator pitches in his time. When it comes to giving a good pitch, he thinks it's more about demonstrating your competence than reciting a list of numbers and clients you've worked with.
Herjavec explains, "If you're lucky, you'll get 90 seconds. You've lost the opportunity for effect if you can't communicate your argument persuasionally in that time.
Facts and data are vital, but they aren't the sole criterion; you also need to present in a way that conveys knowledge and trust. You might just miss your next big opportunity if you aren't prepared."
In your elevator pitch, how do you illustrate your expertise? Show your prospect that you've already gained a knowledge of the issues they're facing in relation to the business sector where your solution will help.
Take charge of the dialogue in your sales pitch by teaching, fine-tuning your message, and not being afraid to share controversial opinions if they're ultimately in the best interest of your possible new customer.
