May 10, 2021

13 Ways to Grow Your Business by Making More Connections via Social Outreach

As social media continues to grow and evolve, social outreach has become an important part of many marketing strategies. With social networking sites like Facebook, Twitter and LinkedIn it is easier than ever to connect with potential customers.

Social media is a great way to grow your business by making connections with potential customers. It offers social outreach opportunities that can be beneficial for any company, large or small. 

Social media marketing has become an integral part of many successful businesses’ marketing campaigns because it gives them the opportunity to share their products and services in ways they never could before social platforms were introduced. 

What Is Social Outreach?

The term “social outreach” sounds a lot like being friendly! However, for businesses looking to expand their reach on social media networks, there are some clear rules you need to follow in order to be successful at getting the word out about your company or brand. 

There's nothing worse than spending time creating great content only for no one to see it because the network isn't engaged enough. 

Social Media networking has become increasingly popular over recent years; especially Facebook which continues to drive more traffic than any other site online today, according to Forbes .

It is a way of getting the word out about your business, personality or product by utilizing social media platforms like Twitter and Facebook. 

A lot of companies are resorting to these techniques in order to stay relevant with their target audience. It has become more than just posting statuses on your page; it's evolving into targeted paid advertising and editing posts that will go viral throughout different networks. 

While some may argue that there isn't much room for error when using this type of marketing, others would say it pays off big time if you know what you're doing!

How To Grow Your Business Via Social Outreach?

Creating connections is important for small businesses. The more you connect with people, the easier it will be to grow your business. Social media has become a great way to make new connections and maintain old ones. These 11 ways can help you do just that:

1). Reach out to potential customers using Facebook ads.

If you don’t have the budget for traditional advertising, try paying for targeted ad placements on social media sites like Facebook instead. You can target your audience by age, location and income level so that they are more likely to be interested in what you offer. 

Marketers also recommend creating separate custom audiences based on past engagement with each platform across all of your marketing channels, not just social media platforms to save time and get better results from various campaigns.

2). Give away something free or discounted when people follow your company’s Twitter handle or join customer loyalty programs through LinkedIn. 

You might think this isn't worth it because followers/members won't stay engaged long-term, but data shows that even if your audience is only following, liking or connecting for the freebie, they still interact with you more. 

This can help build rapport and increase brand awareness on social media sites like Twitter and LinkedIn .

3). Use Instagram to post pictures of products/services that people might be interested in buying through Snapchat instead of personal photos.

The majority of users are on each platform because they want to stay up-to-date with brands rather than their friends so it’s important to use this information when deciding where to invest time and promote business initiatives. 

While some companies have done well using Facebook Messenger chatbots , most businesses will get better engagement by focusing on reaching potential customers directly through email or traditional social media platforms such as Facebook and Twitter .

4). Incorporate social media platforms into face-to-face interactions. 

For example, take a picture of your next client or customer using Instagram Live to give them an easy way to share the experience with their own followers so that they become more invested in what you offer too. 

You could also use LinkedIn for this purpose by hosting virtual coffee chats where members can learn about each other’s businesses and interact through questions before meeting up offline. 

To get even more engagement on all types of social media, it's important to create content worth sharing , such as articles or multimedia that people will want to forward along after reading/viewing because then you are increasing visibility across multiple channels at once instead of just relying on your social media presence.

5). Don’t be afraid to post something controversial on Facebook or Twitter. 

It may seem risky, but you will likely get more engagement than if you simply posted about your company and nothing else because people are used to feeling like they know the businesses they follow through posts that share their views even though it might not always reflect the organization's mission statement 100 percent of the time. 

You can also use platforms like Snapchat where content disappears after a set period of time as an opportunity to experiment with different types of messaging without having them permanently published for everyone in your network to see all at once.

This is helpful when sharing potentially offensive material since there's no risk involved aside from what potential customers choose to do with it afterwards versus a social media platform that is always public and can't be taken back once it's been published.

6). Join LinkedIn groups to increase visibility on the platform. 

This can be done by commenting on posts, answering questions and sharing content you know your target audience will enjoy reading or watching directly through LinkedIn .

You could also post an article that relates to a discussion topic in one of these communities because it's easier for people who aren't already familiar with your company to find out about what you do if they're looking specifically for information related to their industry rather than general business news items. 

If possible, host Q&A sessions using Google Hangouts where current customers/members can ask questions directly instead of creating long blog posts filled with marketing speak like many companies tend to do when promoting themselves online. 

When potential clients see this type of engagement taking place naturally on your social media channels, they are more likely to get comfortable with the idea of working together.

7). Use Linkedin for guest blogging

Use LinkedIn for guest blogging opportunities instead of just sending out press releases about what you’re doing because only people who know how to find these articles will ever see them posted online otherwise. 

If there's a topic that is relevant to the audience on one of your company's social media profiles or any other platform where you share content regularly, consider writing an article and submitting it for publication in various newsletters , magazines and industry publications . 

This gets your name exposed while demonstrating expertise within specific industries like healthcare if applicable.

You could also use Twitter chats as this type of opportunity by offering up questions or starting conversations related to topics that interest potential customers or are related to your field of work. 

For instance, hosting a #Twitterchat on the future of healthcare with other professionals in this industry would be beneficial for both parties involved because it can demonstrate how great your business is at providing insight into important issues within certain industries while also exposing them to new customers who might benefit from their services.

8). Create Videos if you can't write blogs.

If you don't have time (or resources) to blog and/or write articles about what's going on behind-the-scenes or share unique insights that your target audience would find interesting.

Consider creating videos instead like company testimonials where employees discuss why they enjoy working there or short educational clips describing one aspect about an issue relevant to what you do.

This information sharing builds trust between potential customers and your company because it's more personal than a sales pitch.

9). Curate articles from industry experts.

Additionally, if you don't have the resources to create any type of original content , consider curating other articles from industry experts who might be considered thought leaders in their fields instead.

This can still demonstrate how well-versed you are at providing unique insights into current events that matter within certain industries while also helping people discover new information without making them take time out of their day to search for this on Google.

Instead, these curated posts show up in real-time so readers can get an idea about what they should expect when interacting with your business online or offline.

If someone is interested enough after reading one article related to something relevant happening right now, chances are they will want to learn more and in turn become potential customers.

10). Look out for industry news.

Keep an eye on industry news sites like Forbes for daily content related to business, law or any other type of topic that could be beneficial for your company's growth when it comes to making connections online.

Also consider following influential people on social media platforms such as Twitter , Facebook and Instagram because they might share interesting articles/posts from time-to-time that you can reblog with a short description explaining why this information is relevant to your client base. 

This keeps readers engaged longer while also building awareness about what you do if their followers (or friends) aren't familiar with who's behind the account posting these types of updates.

11). Host Q&A Sessions.

If possible, host Q&A sessions with your employees on social media platforms like Facebook and Twitter so customers can ask questions about how you do what you do or anything else related to the industry. 

This gives them an opportunity to learn more about your business without being too sales-pitchy because it's just a casual conversation instead of a formal presentation. 

If they have any feedback, this is also a great time for them to share their thoughts as well which could lead to better products/services in the future if adjustments need to be made based on consumer demand.

12). Participate in interviews.

Participate in interviews with other influencers online by sharing links from websites that might include news articles covering certain topics relevant to what you offer via email newsletters , blogs and social media accounts . 

This helps others discover you and your business while also making connections with people who might be interested in what you do. 

This is a great opportunity to make new friends because everyone loves when others share their stuff on social media or provide them exposure if they don't have many followers yet .

 It's the digital equivalent of meeting someone at an industry event offline where there are dozens of opportunities for networking which could lead to potential partnerships , speaking engagements, referrals, etc.

13). Collaborate with influencers.

Keep an eye out for opportunities to partner with people who have a large following on Instagram, Twitter , etc. as they might want to promote your business in return for having access to new products/services or corporate discounts so this is one of the best ways to increase visibility very quickly without investing too much time or money yourself. 

For example, if you have a local store that sells gluten-free baked goods through Facebook Live instead of just uploading pictures from your phone since posts often get less engagement than live videos do because they feel more relevant and real-time according to data from Hubspot.


The internet is an amazing thing, it helps us get in touch with people all over the world. 

It has also changed how we perceive information, instead of taking what mainstream media feeds us as "truth" (if you can even believe that), people are starting to remember that the truth is available for anyone who does their research and goes against the grain.

This change in information perception has created many problems; one of which being that people are often too quick to share something without actually looking into it themselves. 

Many times this results in fake stories or hoaxes going viral, but there are other times when good causes fall victim to false ideas about them. It's really no secret anymore; outreach is important.

Nowadays, what's trending can often determine where charity money gets sent. Hoaxes are being started left and right in the hopes of launching a GoFundMe page to collect donations for "X" cause. 

While it may seem like a good idea at first glance, social outreach is so much more than just creating awareness for an issue or getting likes on Facebook.

Social outreach includes meaningful discussions about hot topics within communities that are personally affected by them rather than simply commenting with "what if they did this instead?".

Other times it means doing all you can to help someone else find their footing when they're lost or even trying to let yourself be inspired by all the good people out there who've found their passion and are trying to change the world.

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Written by

Himangi Lohar

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