May 17, 2023

SEO Outreach for E-commerce: Building Trust and Enhancing Online Sales

Build trust and drive e-commerce sales with SEO outreach.


In e-commerce, competition is fierce due to numerous online options. Businesses struggle to stand out. SEO outreach, a dynamic link-building strategy, helps e-commerce thrive in this tough digital landscape. Sets you apart from competitors, and forges connections with influential websites to strategically promote your brand and content. Ultimately transforming your online presence.

What Is SEO Outreach?

SEO outreach is the strategic process of reaching out and collaborating with other websites, and influencers, with the intent to promote your content or brand by securing e-commerce backlinks. By clicking, potential customers can directly land on your website.

SEO outreach serves a dual purpose: 

  1. enhancing the visibility of your website in search engines
  2. boosting your overall online presence

SEO outreach applies to any size of business. Business owners can hire small business SEO services or an SEO agency that specializes in e-commerce. By doing so, they can effectively enhance their online visibility and reach and engage their target audience more efficiently.

Choose an SEO service by defining goals, assessing budget, researching, checking credentials, and requesting case studies and references. Prioritize transparency and communication, evaluate services offered, and review contract terms. Ensure alignment with your needs, ethical practices, and comprehensive services for optimal online visibility and business growth.

Importance of SEO Outreach in E-commerce

In a highly competitive online marketplace where search engine rankings can make or break a business, SEO outreach offers many tangible benefits such as:

  • enhanced trustworthiness
  • increased organic and referral traffic
  • amplified online sales
  • sustained growth

If you want to start an SEO outreach campaign, you need to identify target websites that are relevant to your niche. Your goal is to drive traffic from their websites to yours because you know that people who would read their content would be interested in your products. In order for your SEO outreach strategy to bear fruit, you have to offer high-quality content or products and add value to the websites you are reaching out to.

Think about it like this: why should these websites link back to you? What can you offer them?

Your next step would be to craft personalized outreach emails in which you will introduce your content and highlight the value of having your content linked to their websites. Some webmasters or website owners might ask for something in return, so be prepared to negotiate. Many will also ignore you. Prepare to write follow-up emails and be persistent.

When done right, SEO outreach can help you improve your brand awareness and establish your e-commerce business as a trusted authority in your niche, making sure it gets picked up by search engines as well as noticed by potential customers. By increasing your product and brand exposure, your business will see higher sales as well as a better return on investment (ROI).

Six Effective E-commerce Link-Building Techniques

For your SEO outreach strategy to be successful, you have to master these six techniques for link building for e-commerce websites:

E-commerce Guest Blogging

To start guest blogging for link-building, start with website prospecting. This means researching and identifying websites whose niche and metrics are suitable for linking back to your e-commerce website.

You can do this manually by reviewing the SERPs to uncover websites that have previously accepted guest posts.

Another approach is to use a backlinks checker to find which websites are already linking to your competitors. This strategy is more effective as you’ll be prospecting, and consecutively reaching out to, websites that have already moved the needle for other websites in your niche. A backlinks-checking tool also allows you to analyze multiple metrics for every website and article such as organic traffic, total keywords they rank for, Domain Trust (DT), and outbound links, among others.

Once you’ve prepared a list of websites that fit your criteria, reach out to their content managers with a compelling email. Ensure your pitch has a clear value proposition for their website and readers. For example:

Subject: Guest article suggestions for your blog

Hello [Name],

I've been an avid reader of your blog for quite some time now, and I'm continually impressed by the insightful content you offer to your audience in the [Niche/Industry] field. 

At [Company Name], we specialize in [Brief Description of Products/Services]. I believe our expertise in [Topic Relevant to Their Audience] could be a valuable addition to your blog. I'd like to propose a guest blog post that offers a fresh perspective and actionable insights for your readers.

Here are some links to our previous work - all SEO-optimized. Please let me know if you are interested, and I can send some potential titles your way.

Hope to hear from you soon!

Kind regards,

[Your name]

Product Feedback Technique

Use the product feedback technique to generate backlinks for e-commerce websites. To apply this method, you have to research listicles that rank well for search terms such as "best [product type]," but your product is not mentioned in them. Reach out to the content manager of each website and suggest they update their content with a feature of your product.

This collaboration will be a win-win for both sides. While content managers make their articles more comprehensive, you are positioning your product on an authoritative website. As you’re leveraging existing ranking content, this technique is quick and effective for e-commerce link-building.

Here is how to pitch to them:

Subject: John, have you thought of updating your listicle?

Hello John,

While researching the best headphones, I came across your article on the best headphones under $100. I liked how detailed it was, helping you choose the product for every need.

I am Jane from HeadphoneMasters. We specialize in producing quality headphones for every budget.

I was wondering if you’d be open to featuring our Headphones 101 on your list. They are wireless, have a well-balanced sound, and retail for $79. I think they’d be a great addition to your article.

If you’re interested, just let me know and I’ll send you a blurb in the same format as the other products in your listicle.

To thank you for your time, I’d be happy to provide an exclusive discount for your readers and they can use it for any headphones in our online store.

Let me know how this sounds,


Broken Link-Building

To apply the broken link-building approach, you have to identify broken or dead links on websites in your niche. Research links leading to topics you’re already covering in your articles. When you find a broken link, reach out to the content manager of the website and inform them about it. As a solution, you can suggest they link to your content. This strategy is effective because it identifies and solves user experience issues for content managers. They get to keep their content fresh and credible, while you receive a backlink to your e-commerce site.

You can write:

Subject: Improve Your Website: Broken Link Replacement Opportunity

Hello [Name],

I was enjoying your website’s informative content when I noticed that there were a few broken links in your article titled [Article Title].

To assist you in maintaining the high standards of your website and improving the user experience, we'd like to propose replacing the broken link with a link to our resource. This would both resolve the issue and enhance your readers' experience, providing them with access to reliable and current information.

Thank you for considering our offer, and we look forward to potentially working together!

Kind regards,

[Your Name]

Get Listed on the “Where to Buy” Pages

Where-to-buy pages act as a convenient directory, helping potential customers find and purchase products from a range of brand-stocking retailers. Securing e-commerce backlinks on these pages can profoundly affect your business. As customers encounter your listings, it strengthens your image as a dependable retailer, ultimately leading to increased sales.

Gather a list of the brands you provide, then craft a concise pitch. Highlight your position as a retailer and express genuine interest in being showcased. their inclusion helps potential customers find their products while enhancing your store's visibility in the process.

Here is an example email:

Subject: Let us help you drive more sales!

Hello [Name],

We at [Company Name] have been a retailer of your products since [enter date]. We are dedicated to promoting your products to our customers, but we would like to make it even more convenient for your potential clients to find your products.

We recently stumbled on your “Where to Buy” page and were hoping to be included in your list of authorized retailers. By doing so, we can strengthen customer trust in our website as well as enhance the visibility of your products on the market.

We are open to discussing any terms and conditions you might have about adding us to your “Where to Buy” page. 

Thank you for considering our request, and we look forward to hearing from you!

Kind regards,

[Your Name]

Claim Unlinked Brand Mentions

Claiming unlinked mentions is another technique to generate e-commerce links. Sometimes, you will find mentions of your brand or products but they’re missing a link. In such cases, you can connect with the website content manager and check if they’d be open to including a link, which will also make things easier for readers. With this approach, you get properly attributed and associated with all mentions of your brand in online content.

Reach out by writing:

Subject: Link Our Brand Mention and Increase Your Site’s Ranking

Dear [Name],

I recently came across your article, "[Article Title]," and I really appreciated that you featured our brand, [Brand Name]. Your insightful article has undoubtedly contributed to our brand's visibility and reputation, and we're genuinely grateful for the mention!

While reading, I noticed that there isn't a direct link to our website which would provide your audience with a seamless user experience while helping us maintain the authenticity and accuracy of our online presence. Would you please consider adding the link below to your article?

[Link Here]

Looking forward to hearing from you!

Kind regards,

[Your Name]

Partnership SEO Outreach

Last but not least, you can partner with businesses or influencers with a similar target to create content and exchange links.

To begin, use social media to uncover personas you’d like to collaborate with. The best social channels will largely depend on your niche, and you shouldn’t take out of the equation thought leaders on emerging platforms.

Once you’ve identified which individuals fit your business, reach out to them and propose a collaboration.

Some ways to leverage this technique include:

- asking influencers to write review articles of your products and add links to them and your homepage

- co-creating content with businesses with a similar target to exchange audiences

- partnering with affiliates who will get a commission for every sale coming

For the outreach email, ensure your partnership proposal highlights the benefits of the collaboration:

Subject: Let’s boost our visibility and sales together!

Hello [Name],

My name is [name] and I work as a [position] at [brand name]. We are in the same industry and I’ve been following your company’s growth as well as the products you’ve been promoting and I believe that we have a lot in common such as our passion for offering high-quality products and high-value content.

That said, I would like to propose the following: 

[describe your proposal and list all the benefits of the collaboration such as backlinks, social promotion, and winder reach] 

If you are interested, we can jump on a brief call or exchange emails. I'm excited about the potential of this collaboration and look forward to your response.


[Your Name]

Build an authoritative website with SEO outreach

There is no doubt the competition in the e-commerce niche is fierce. So leveraging SEO outreach for link-building is essential. It can help position your website in SERPs, build relationships with other authoritative websites, and improve the quality of your content.

Experiment with the six link-building techniques we’ve just reviewed. When executed correctly, these can do wonders for your website's authority, trust, and traffic.

Remember to consistently monitor your SEO outreach's effectiveness endeavors using analytics tools like Google Analytics, Google Search Console, and social media analytics platforms. Keep a close eye on crucial metrics such as website traffic, keyword rankings, conversion rates, and backlink profiles to gauge the impact of your strategies and guide your decision-making process.

SEO is a dynamic and ongoing process, so it's essential to regularly assess and refine your outreach strategy based on performance data, algorithm updates, and shifts in your industry landscape. Stay updated on SEO trends and industry best practices.

By adhering to these steps and continuously optimizing your SEO outreach strategy, you can enhance the visibility of your e-commerce website, attract a greater volume of organic traffic, and ultimately drive more sales.

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Aryan Vaksh

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