Cold emailing is a way to get your message in front of someone who you might not be able to find any other way. When cold-emailing, it's important to start with the right strategy. This article will help you in sending cold emails and how to find leads that are ready and waiting!
Sending cold emails is a very effective way to reach out to potential leads, build a relationship with them, and eventually close the sale.
A lot of people think that it is a long-term strategy (and some find it difficult due to being too busy), but there are many ways you can get rapid results from sending cold emails.
Cold emailing is a form of marketing that uses email to establish relationships with people. It can be used for both personal and professional purposes, but it's important to remember that cold emails are not as effective when sent without context or purpose.
Cold Email Tips:
1. Avoid sending an unsolicited bulk message (BMP) unless you have been asked for permission first. There should always be some kind of pre-existing relationship between the person receiving your BMP and yourself before you send them anything via this means.
2. Make sure your subject line clearly states what they'll get if they open the email. This is especially important when sending out BMPs because you want to make sure they know what they are signing up for.
3. Make your email personal, relevant and interesting. The more personal the better – this will help them feel like you're a real person who cares about their business
4. Include an image or logo that represents your company/product in some way (this can be as simple as adding an image of one of your products on the web page).
5. Be very clear with how much value it will add to their life or work.
1. Start with a strong headline that grabs your target’s attention- The first step in sending cold emails is to start by identifying the person you are targeting and their pain point or need.
You can do this through researching on LinkedIn, Twitter, Facebook etc., but if you want to get quick results then look for someone who has recently joined your company (or industry) and use them as inspiration for what they may be looking for from your product/service.
For example: “Hi John Smith! I noticed that last week you were searching about [insert topic here ] on Google. I am sure you would like to know more about [insert topic here] and the best way for you to do that is by reading our case study”
2. Be Specific in your Subject Line- While sending cold emails make sure the subject line should be very clear, concise, and easy-to-understand (in a few words).
Use keywords related to what they are looking for so it will stand out from all other emails being sent at the same time. For example: “John Smith – The Case Study You Need To Know About Our Product!”
3. Write an email that is easy to read and follow- You should write your cold email in a way that makes it easy for them to understand.
If you are writing about something technical, for example: “John Smith – The Case Study You Need To Know About Our Product!” then make sure the content is written clearly so they can easily digest what you are saying.
4. Make it personal- Sending cold emails that are personal helps people connect with your brand.
Make your subject line clear as this will help people know who sent the email (and hopefully opens up their inbox). Start off by stating how long ago they last searched on Google etc., or even just start off by saying “Hi”.
5. Make it easy for them to reply and ask questions- You want to make sure that they know exactly what you are offering, so go into more detail about the case study or product in your email which will help people understand how this can benefit their lives.
For example: "John Smith – The Case Study You Need To Know About Our Product! We have just launched a new feature on our website and we would love for you to try out this amazing tool!".
6. Ask if they'd like an invite code/link etc., but do not ask for money- This is a good way to build trust with the person you are emailing and will increase your chances of them saying yes.
Keep it short, simple, and easy-to-read so that they can understand what you're offering (and maybe even take action).
7. Ask for their contact details: name/email address- You want to make sure that this person knows who sent the email as well as being able to follow up with them if necessary.
If there's something specific about your product or service then include it in the subject line ("John Smith – The Case Study You Need To Know About Our Product! We have just launched a new feature on our website and we would love for you to try out this amazing tool!").
8. Ask them if they'd like to receive more information- This is another good way of building trust with the person you are emailing as well as increasing your chances of being able to follow up again.
9. Tell them how much value it will add/make their lives better- But do not ask for money.
If people feel that, say yes to your offer.
You can also use this line as a way of building trust with the person you are emailing by saying something along the lines of: "John Smith – The Case Study You Need To Know About Our Product! We have just launched a new feature on our website and we would love for you to try out this amazing tool!"
Cold email outreach is a powerful tool for building relationships and getting your products in front of the right people.
However, it's important to remember that cold emails are not without their risks - so here we've put together 6 expert tips on how you can maximize the benefits from this tactic.
1. Do:
Remember that these aren't mass mailings but individual messages which should be tailored specifically towards each person based upon what they need or want (not just because someone else has told them about an offer).
Remember also to make sure any links/forms within your message don't include anything illegal or illegal in nature (if you're offering a product or service).
2. Don't:
Don't use the same email template for everyone. For example, if your message is about SEO then don't send it to someone who's into web design and doesn't have an interest in search engine optimization!
Don't ask people to respond with their full name, email address and phone number. This is a dead giveaway that you're trying to sell them something so they won't open it!
Don't send the same message out over and over again. It's not personalized or relevant enough for anyone other than your most loyal customers (and even then there are better ways of doing this).
3. Do:
Make sure you include an appropriate subject line when sending an email which will make it easier for the person receiving it to identify what exactly about your offer/product caught their attention in the first place.
4. Don't:
Don't send the same email to everyone you know who's interested in your product or service - it will just make them think that you're spamming and they won't bother opening it!
5. Do:
Keep track of how people respond to your emails, either by keeping an Excel spreadsheet with all their details on or using a CRM system such as Salesforce (or even something more basic like Google Docs).
This way, when someone responds positively and asks for further information then this can be added straight into their file so that every time they're emailed again it will be more relevant and personalized.
6. Don't:
Don't send your customers a link to download an ebook or other similar product which they can then sell on their own website without you getting any royalties from them!
There are several reasons why someone might block an email account.
1. They don't want to receive emails from anyone: If they have turned off their mailbox or never received any mail, then it is unlikely that they will be interested in your offer.
2. You're not a good match for them: There may be another person on the list who would like what you're offering and if this isn't clear to them, then chances are low that they'll reply with interest anyway (and even less likely that you'll get through).
3. Your product/service is too similar to theirs: If your product or service is too similar to theirs, they may not want to receive any more emails from you.
4. You're not targeting the right person: The chances of getting a response are low if you send an email that's aimed at the wrong audience (for example, if it's sent out by mistake).
5. They don't like what you say in your subject line: A good subject line can make all the difference here and will result in better engagement with people on their list.
6. Your message isn't relevant/interesting enough: This one depends on how much time the person has and how much they're willing to spend reading your message. If it's a short email, then chances are high that the recipient will just delete it without even opening it.
1. Use a professional email address: This will make it much easier to get through to the person and give them confidence that they are receiving an actual message from you, not spam.
2. Keep your subject line short: The shorter the better here as this will help increase engagement with people on their list who may be interested in what you have to say (and also avoid getting blocked).
3. Add interest-based keywords in your subject line: These can include "free" or "new", for example, which makes it more likely that recipients open up emails from those types of senders rather than those that don't.
4. Include a call to action: This is an essential part of any email message and will help you get through the inbox more easily, especially if it's something they might find useful or interesting.
5. Be personal: When sending out cold emails like this, people are much more likely to open your messages up and respond back because they feel as though there's some sort of connection between them (and also make sure you're targeting their interests).
