May 6, 2022

Sales Toolbox: Increase Sales and Company Profit with these 15 sales tools

Sales is a competitive field. It's not just about being the best product on the market, it's also about having the best strategy to sell that product. The following tools will help you increase your sales and company profit with simple steps that are easy to implement into your everyday routine.

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Have you ever been on a sales call and had the feeling that one of your sales tools was missing? 

It's not uncommon to forget something. But when it comes to sales, it can be detrimental because salespeople are tasked with meeting their quota or surpassing it by the end of the month. 

Without each sales tool at their disposal, they may struggle to even make a dent in this goal. The good news is that there are plenty of ways for you to arm yourself - and your team - with some pretty sharp tools for success!

One of the sales tools we're using and absolutely loving is SalesLoft. It's a sales enablement tool that has really helped us to increase our efficiency when reaching out to potential leads. 

With its help, we've been able to save time by creating cadences and templates for email outreach. This way, our sales reps can personalize their messages while still hitting all the key points.

Another sales enablement tool that we're using is Mixpanel. It's a great way to track customer engagement and see what actions they are taking on our website. This data can then be used to create targeted ads and offers for future customers.

We've also been using Outreach for sales prospecting. 

It's a sales tool that has helped us to connect with influencers and reach out to them in the most effective way possible so we can learn about their business, identify pain points, and build relationships for future sales opportunities.

Combined, these tools have helped our team increase efficiency when it comes to reaching new leads, tracking customer engagement, and creating targeted ads. 

Not only are we able to better serve our current customers, but we're also in a much better position to win over new ones! Want to give your sales team the same advantage? 

Arm them with a sales toolbox that's jam-packed with some pretty sharp sales skills.

Looking for more sales enablement tools?

Salespeople play a crucial role in helping companies increase sales and make a profit through the sales toolbox. A well-equipped salesperson is one that has all of the necessary sales tools at their disposal to be successful. 

This can include sales enablement tools, like SalesLoft and Mixpanel, as well as other sales skills that can help them close more sales.

If you're looking for more sales enablement tools to add to your sales toolbox, check out our resources below:

This space has become extremely competitive with the publication of "Predictable Revenue" and the popularisation of the SDR (sales development representative) function. 

These technologies are an immediate value-add for anyone who remembers the days of tedious prospect list development and manual email sending.

What took you and your team hours to complete can now be completed in minutes.

However, the actual work is in targeting the appropriate people with the correct message; however, as long as you don't overlook these ever-important aspects of lead generation, these tools can serve as the foundation for your sales development engine.

1. Growbots-

Growbots wowed us by being a prospecting machine that worked almost right out of the box, from list creation to email sending. 

Growbots bills itself as the "first all-in-one" outbound sales platform, claiming that they can assist you with prospecting, contact generation, and list development as well as sending email sequences.

That's no simple task, which is why others have concentrated on one or the other. 

Having everything in one place, though, can be beneficial, and it certainly provides growbots an advantage over humans who don't already have the contact information they need to send mass email sequences.

2. SalesLoft-

SalesLoft is our sales enablement tool of choice. It's an Atlanta-based startup that has taken email outreach to the next level with their creation of "cadences." 

A cadence in SalesLoft is a preset series of emails that you can create and send to leads automatically, and it's become an essential part of our sales process.

There are a variety of different cadences that you can use, such as the "prospecting cadence" and the "follow-up cadence." You can also create your own custom cadences, depending on what type of sales process you want to implement.

One thing we love about SalesLoft is that it allows salespeople to create marketing-style emails that are relevant and interesting, which can lead to higher open rates.

3. Mixmax (Gmail only)-

Mixmax is another sales enablement tool that has become integral to our sales process. It's a Gmail plugin that allows you to schedule emails, track opens and clicks, and follow up with leads at the right time using autoresponders.

We love this for its ability to streamline processes across teams - it lets salespeople manage sales email sequences, support staff create autoresponders for customers, and more.

All of these tools are an immediate value-add for anyone who remembers the days of tedious prospect list development and manual email sending. 

These technologies can serve as the foundation for your sales development engine if you don't overlook their importance in generating revenue.

4. Vidyard Go Video-

Video sales enablement tools have been a great way to share sales pitches and presentations with prospects. You can use them as part of an outreach strategy, or you can even embed video elements into your website for increased engagement.

Vidyard Go Video is one such tool that we've found quite insightful in our sales process. We like it because it's simple, easy to use, and doesn't cost much.

While sales enablement tools are no substitute for face-to-face sales meetings or quality follow up with prospects who may have questions about your product, they can serve as the foundation of a sales development engine if you don't leave out their importance in generating revenue.

5. Loom-

Loom is a sales enablement tool that's based on the concept of screencasting. That means you can record your computer screen while talking through its features, similar to how salespeople use webinars to pitch prospects in real time.

It also has an auto-play function that allows viewers to jump right into the content without having to wait for you to start the recording.

We love Loom because it's simple, fast, and easy to use. Plus, it helps salespeople to create high-quality content that can be used in a variety of different ways - from pitching prospects on your product or service to creating how-to videos for your website.

6. Wistia Soapbox-

Wistia Soapbox is a sales enablement tool that we've been using to great effect. 

It's a Chrome extension that allows salespeople to record their computer screen while talking through its features, similar to how salespeople use webinars to pitch prospects in real time.

We love it because it's simple, fast, and easy to use. Plus, it helps salespeople create high-quality content that can be used in a variety of different ways - from pitching prospects on your product or service to creating how-to videos for your website.

All sales tools are an immediate value add for anyone who remembers the days of tedious prospect list development and manual email sending. 

These sales enablement technologies can serve as the foundation for your sales development engine if you don't overlook their importance in generating revenue.

7.SalesToolbox-

Increase Sales and Company Profit with the Help of a Caring Sales Team

Check out these tools we're using and loving to make our sales team as effective and efficient as they can be. 

Sales enablement tools and more. Want to win over clients and blow your competition out of the water? 

Arm your team with a toolbox jam-packed with some pretty sharp sales skills.

Salespeople play a crucial role in helping companies increase sales and make a profit through the sales toolbox. 

Salespeople are an important part of the company sales toolbox.

Love this for its ability to streamline processes across teams - it lets salespeople manage sales email sequences, support staff create autoresponders for customers, and more.

8. BuyerDeck-

BuyerDeck is a sales enablement tool that we use to create beautiful, interactive product presentations. 

It allows salespeople to quickly and easily put together custom product presentations for prospects, which can be used during sales meetings or sent via email.

We love it because it's easy to use, fast, and helps us create high-quality sales and marketing content.

We've found it to be particularly useful for creating product demos that we can send via email or embed on our website as part of a sales pitch or outreach strategy.

It's easy-to-use interface makes it simple enough even if you're new to the world of sales enablement tools, but its power and flexibility should not be underestimated.

All sales tools are an immediate value add for anyone who remembers the days of tedious prospect list development and manual email sending. 

These sales enablement technologies can serve as the foundation for your sales development engine if you don't overlook their importance in generating revenue.

9. ReachStream-

ReachStream is sales enablement software that helps salespeople manage their prospect interactions through email marketing campaigns. 

It allows salespeople to track campaign responses across multiple channels (website, social media, etc.) and create automated workflows for prospects depending on how they interact with the content you send them - whether or not they click links in your emails or visit your website, for example.

We love it because salespeople can use their own email address to receive campaign responses and insights into the prospect's behavior relative to what they've been sent - which is a huge time saver when trying to qualify prospects.

For sales teams looking for a simple but powerful tool that makes marketing automation sales enablement easy - ReachStream is the way to go.

All tools are an immediate value add for anyone who remembers the days of tedious prospect list development and manual email sending. 

These sales enablement technologies can serve as the foundation for your sales development engine if you don't overlook their importance in generating revenue.

10. Uberconference-

Uberconference sales enablement tool allows salespeople to easily set up and host webinars, no matter their location. 

It's a great sales tool for sales teams that need to travel extensively or work remotely at times - they can simply use Uberconference on any device with an internet connection and pick up where they left off when it comes time to host sales presentations.

We love it because salespeople can use Uberconference to host sales webinars from anywhere - on the road, in a hotel room or even out of office hours.

If your sales team is always traveling and you're looking for a simple but powerful tool that makes scheduling sales enablement easy - Uberconference is the way to go.

All tools are an immediate value add for anyone who remembers the days of tedious prospect list development and manual email sending. 

These sales enablement technologies can serve as the foundation for your sales development engine if you don't overlook their importance in generating revenue.

11. Zoom.us-

Zoom.us sales enablement tool is perfect for sales teams that need to host sales presentations and webinars on a regular basis. It's an easy-to-use platform that allows salespeople to host live or recorded presentations with up to 100 participants, making it the perfect choice for larger sales teams.

We love it because salespeople can use Zoom.us to host sales webinars and presentations with up to 100 participants, making it the perfect choice for larger sales teams.

If you're looking for a sales enablement tool that's easy-to-use and allows you to host large sales presentations and webinars - Zoom.us is the way to go.

All sales tools are an immediate value add for anyone who remembers the days of tedious prospect list development and manual email sending. 

These sales enablement technologies can serve as the foundation for your sales development engine if you don't overlook their importance in generating revenue.

12. Apptivo-

Apptivo sales tool is a CRM and sales enablement platform that helps sales teams manage their sales pipeline and track customer interactions. 

It's an easy-to-use platform that allows salespeople to create custom sales pipelines, track customer interactions and progress through the sales cycle, and more.

We love it because Apptivo is a comprehensive CRM and sales enablement platform that sales teams can use to manage their sales pipeline and track customer interactions.

If you're looking for a CRM and sales enablement platform that's easy-to-use and provides comprehensive sales cycle tracking - Apptivo is the way to go.

All sales tools are an immediate value add for anyone who remembers the days of tedious prospect list development and manual email sending. 

These sales enablement technologies can serve as the foundation for your sales development engine if you don't overlook their importance in generating revenue.

13. Appear.in-

Appear.in sales enablement tool is a quick and easy way for sales teams to host online video meetings. It's an easy-to-use platform that allows salespeople to host live or recorded presentations with up to 12 participants, making it the perfect choice for smaller sales teams.

We love it because Appear.in sales enablement tool salespeople can use to host sales webinars and presentations with up to 12 participants, making it the perfect choice for smaller sales teams.

If you're looking for a sales enablement tool that's easy-to-use and allows you to host small sales presentations and webinars - Appear.in is the way to go.

All sales tools are an immediate value add for anyone who remembers the days of tedious prospect list development and manual email sending. 

These sales enablement technologies can serve as the foundation for your sales development engine if you don't overlook their importance in generating revenue.

14. Alternatively…use your prospects solution-

Alternatively, sales teams can ask their prospects what sales enablement tools they're using and see if there's a better solution that you both could benefit from.

We love it because salespeople can try asking their prospects which sales enablement tools they use to find out whether or not there is a tool that would be more helpful for them.

If you're looking for a sales enablement tool that's tailored to your prospects' needs - asking them which sales enablement tools they use is the way to go.

All sales tools are an immediate value add for anyone who remembers the days of tedious prospect list development and manual email sending. 

These sales enablement technologies can serve as the foundation for your sales development engine if you don't overlook their importance in generating revenue.

15. Google Inbox-

Google sales enablement tool salespeople can use to send sales emails and track sales activity at the same time. 

It's an easy-to-use platform that allows salespeople to snooze their unread sales emails, schedule reminders for later, see who opened or clicked on a email message, and more.

We love it because salespeople can use Google sales enablement tool to send sales emails and track sales activity at the same time.

If you're looking for a sales enablement platform that's easy-to-use and allows you to schedule reminders, see who opened or clicked on email messages - Google is the way to go.

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Heba Arshad

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