December 11, 2021

A Complete Guide to Sales History: Forecasting and Product Determinations

In the world of e-commerce, data is king. In order to be successful in sales forecasting and product determinations, you need to know your customer. This guide will show you how to use a company's sales history in order to forecast what products they might want next and when they'll want them.


Do you have sales history?

Sales are one of the most important metrics that a company needs to measure. This is because sales are used for forecasting, which helps determine future sales. 

Forecasting in-turn helps companies make decisions about product allocation and production volume. 

Hence, history forms the base of many business's decision making process; it's no wonder why history is an integral part of any retail business! 

In this blog post we will discuss everything you need to know about sales, including how it can affect your products.

The sales history is where your store staff can perform point of sale functions, such as sales retrieval and sales returns. 

Sales is used for sales forecasting, i.e. predicting future sales of a product or the sales of a future product. Sales forecasting in-turn helps to determine volume of future sales, which is important information for budgetary allocations.

Hence, history forms the base of important product decisions. 

A company's ability to forecast future sales will determine how successful it will be in the market; if you can't predict your sales, then you won't be able to capitalize on opportunities as they come up! 

In this blog post we will discuss sales and how it can affect your business.

Another useful feature of sales history is sales reporting, which allows you to keep tabs on any previous sales that have been made. 

Sales reports are perfect if you need to find out about past sales or trends in product demand; by reviewing the past sale data, companies will be able to expect sales in the future.

Sales history is important for sales forecasting, which helps determine volume of future sales. Sales also provides a company with sales reporting and point-of-sale functions such as sales retrievals and returns. 

The ability to forecast can mean all the difference between success and failure! This blog post will teach you everything about sales so you can make the most informed decisions for your business.

For a certain time period, summarised data on a company's revenue from the sale of a product (goods or services) (months or years). Sales forecasting, or estimating future sales of a product or the sales of a future product, is done using sales. 

Sales forecasting, in turn, aids in determining future sales volume, which is critical information for budgetary allocations. As a result, crucial product decisions are based on sales.

Sales history aids analysts in determining current sales trends and identifying patterns of buying behaviour or revenue cycles. 

One or more of the following can be used to identify these trends:

1. The kind of product

2. Sales territory

3. The time of year

4. Customer groups (by gender, age, occupation, and so on)

This, together with recent economic changes and market developments, leads to the development of a new product strategy.

Sales history can be advertised for free through social media, email, or your website, or they can be the focus of paid advertising efforts like LinkedIn advertisements or Google Ads

An effective sales campaign appeals to your target audience's requirements, values, and emotions with imagery, good content, and reasoning, and invites them to acquire your products or services with an enticing offer.

Why should your company take advantage of bargains and offers?

At first glance, it may appear that offering discounts and bargains is a self-destructive practise that devalues your company. If that were true, it would be dreadful. In reality, your company profits from sales promotions in the same way that your customers do:

Reduce risk: A balanced approach to promotions reduces your company's risk.

In other words, your promotions are likely to create win-win situations as long as you're not offering limitless, absurd bargains that would be unsustainable for your firm.

Making money: Short-term offers create a sense of urgency and desire, which can result in a big rise in sales. In fact, you might end up making more money than you would if you just went about your business normally.

Retain customers: Sales promotions can be viewed as a long-term client retention strategy.

Increase the speed of your sales cycle: Promotions are wonderful top-of-funnel incentives that can help you nurture prospects.

Ideas and examples of sales marketing to boost sales

Here are sales promotion ideas, backed by real-life examples, and organised by the company goals they can help you attain to get you started with this worthwhile method.

 We'll talk about how you use promotions to enhance sales, encourage repeat business, and raise brand awareness.

Offers on Google My Business

Did you aware that your Google company listing may be used to run promotions? You may make four distinct sorts of social postings on your Google My Business account dashboard: Offers, Updates, Events, and Products.

You can announce a bargain or offer straight on your Business Profile by using the "Add Offer" post type. 

This allows your advertisement to reach customers who locate your business on Google Maps and Search, when they are most likely to be interested. 

A Google My Business campaign can increase visitors to your website while also increasing conversions.

Complimentary samples

Although many businesses temporarily halted this customer promotion technique during COVID-19, it remains one of the top sales promotion examples available. 

This method (used by companies like Costco and Whole Foods) introduces customers to things they may not have explored previously and, in many cases, warmly encourages them to buy.

Do you have a product you're attempting to market? 

Distribute samples! While this works best with food (both in-store and at farmer's markets), spas and salons can utilise it with sample lotions, perfumes, and aromatherapy items. 

The basic line is that people prefer to sample before they buy.

Offers such as "buy one, get one free"

One-for-one discounts (also known as BOGO) are one of the most common types of sales promotions. 

Offering two of a popular product at a discounted price for a limited period creates a sense of urgency, which can help sales history. 

It can also clear stock, which is why BOGO promotions are sometimes described to as "self-liquidating" in the business world.

BOGO discounts aren't just for product-based enterprises; they may also be used by service-based organisations. 

To fill their schedules or attract new clients during a quiet season, fitness studios, spas, salons, consultants, and trainers can offer BOGO bargains on their classes or trainings. 

Because service-based businesses are more time-based than product-based, time is the only cost. This is a great promotion to try, especially if you have some extra time.

Cash-back offers

Many consumers would agree that spending money isn't as unpleasant when you get something in return. It's almost as if you pay less up front and then have more money to spend on other attractive items.

Plus, rewarding customers in this way frequently leads to increased loyalty and revenue. This is a win-win situation for both you and your consumers.

Discounts for a healthy lifestyle

Discounts that apply to a specific profession, age group, or demographic—usually one associated with an ID—are known as lifestyle discounts.

While these promotions can be offered all year, there are months and days of the year dedicated to specific groups of individuals, so make the most of them. 

Back-to-school sales history, for example, are popular in September, whereas National Senior Citizen's Day is celebrated in August. 

Keep an eye on your calendar for these monthly marketing themes so you can plan ahead of time and get the most out of your promotions!

Discounts and flash sales

A flash sale makes your customers feel compelled to buy right away. Flash sales may be one of the most effective sales promotion techniques for you, especially if you have a firm that performs a lot of internet sales.

This form of sales promotion can be approached in at least two ways. One, once or twice a year, you could hold a flash sale.

 Or, two, you could do one every month on a predetermined timetable so that customers look forward to it and are ready to buy on short notice.

In either scenario, make sure you use social media and email marketing efforts to publicize the sale's start date. You can even make a fun customized hashtag to entice your audience to purchase!

Promotions that inspire customers to come back for more

The best business is always repeat business.

Your most loyal clients are likely to spend the most on your products and services, and they will eagerly spread the word about them.

Coupons and vouchers

Vouchers and coupons can be distributed by email, your website, or printed items such as product packaging, catalogues, and other marketing materials. 

They're a terrific way to say thank you to your present clients and urge them to do business with you again.

Offering a mystery coupon is one method to truly get consumers excited about their next transaction with you. 

It's not only interactive, but it also gives clients the impression that they're playing a game and getting more than just a standard discount.

If you do decide to give it a shot, make sure you take advantage of every chance with a multi-pronged campaign and a well-designed landing page. 

Continue to display sale products or your most popular merchandise after they've clicked through to find out about their discount to urge them to use their coupon.

Examples of sales promotions to increase brand awareness

The more people are familiar with your brand, the more they will trust and anticipate your company's announcements and content. Let's look at some ideas for sales promotions that can help you establish and strengthen your brand storey.

Promotions in collaboration

You can utilise collaborative sales promotions whether your company owns many brands or partners with companies in comparable or related industries. 

Simply combine products or services from each brand into a package and promote it through the other brand (s). Your business partners can do the same for you, resulting in free advertising for both of you.

Giveaways and contests on social media

A contest or giveaway on Facebook, Instagram, or the social platform of your target audience's choice is a terrific method to attract new consumers and get more quality followers.

To be entered to win, for example, one frequent way is to demand followers to tag a certain number of others in the comments or to post to their stories.

This is virtually assured exposure if you can get your existing audience enthused enough about your contest or gift. 

Not only does it broaden your brand's reach on social media, but it also raises awareness of your brand among your ideal client base! This increases the likelihood of future significant involvement and sales.

Shopping expeditions

An "enter to win" contest that rewards the winner a shopping spree in your business is one of the most exciting in-store sales promotions you can do.

Of course, you must be careful not to leave too much stuff on the table, since this could cost you a lot of money. Allowing for a large shopping spree, on the other hand, can result in tremendous word-of-mouth marketing.

The winner, without a doubt, will be ecstatic to share their good news and, once the frenzy is over, to show off their prize. 

This user-generated material can raise awareness of your company among potential clients and urge them to learn more about what you have to offer.

Distribute branded items or bundles

It's tempting to obtain more value for less money, so consider bundling your most popular or closely related services for a lower price. 

This is a fantastic approach to get people to talk about your company.

You can also give branded presents to existing customers and others. The more committed a customer is to your brand, the more likely they are to use branded presents. Who knows how many people will be aware of, reminded of, and interested in your brand as a result of this?

Bundles and branded presents can both generate a lot of new interest in your company.

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Heba Arshad

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