If sales are the name of your game, you need to be on top of sales blogs. There is no better place for sales professionals to get the latest industry news and tips than sales blogs. 

they offer a way for companies to share their expertise with customers, while also providing an opportunity for customers to educate themselves about new products and services that might interest them. 

What Are Sales Blogs

They are online, digital content that is written for a business' sales team with the goal of increasing leads. This type of blog has become more popular in recent years because blogging helps businesses rank higher on search engines like Google and Bing.

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What Are The Benefits Of Having A Sales Blog And Why Should You Start One?

I know that you're probably thinking: "Why does my company need a blog to promote our products and services?" Well, there's actually a lot of reasons to have one. Some companies even say that not having one hurts them in their overall marketing efforts.

Besides creating an identity for your business (just like any other social media platform), it can also help bring more traffic to people looking for information about your product or service. 

Blogging is great because customers feel as if they are getting first hand experience on what's being sold, so they'll be more inclined to purchase from you rather than your competitors. That means repeat customers which results in more money! Win, win.

According to a 2013 B2B Marketing Benchmark Survey, brands or companies that blogged at least once a week saw an increase in traffic of 86.5%. The same report suggests that businesses that blog more than six times a month get almost seven times as much web traffic than those who did not create content frequently enough.

As an SEO (search engine optimization) strategy, it can also help your website rank higher in search engines like Google. For example - if the blog is updated with fresh content, especially related to what you do for a living, then people searching for similar services will be more inclined to click on your website instead of another business who doesn't have one. 

If you haven't noticed already, the majority of the top websites are all company blogs. Besides being beneficial for consumers, they can actually even save you money when used correctly. 

A great example is that by using social media platforms like Facebook and Twitter where people can post comments or questions about your product or service straight to your page or wall… this will save you time from constantly having to answer everyone's questions one after the other.

Essentially, blogging is like free advertising for your business. And it can be used in so many different ways - you just need to know how! 

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Here Are Some Ideas Of What You Can Do With The

Are you aware of the fact that you can make use of the blogs in bringing your business closer to success? No, don't answer this question right away and read on for more details.

With the rapidly changing trends in the world of internet marketing it is vital for small scale businesses to keep themselves updated about all such developments. 

Businesses need to be well-versed with the various methods and strategies that are used by many other companies in getting themselves known to a larger number of people while some others are looking for better positions in their respective fields. 

So, if you have actually been looking forward to something new yet effective then here's one opportunity that will help achieve your goals at once! 

As mentioned earlier, there are many different ways through which you can get your business known to the masses. Some use PR while others opt for advertising but, whatever they choose, everyone is aware of the fact that it will definitely cost them a good amount of money. 

Not just this, they even have to labor hard in order to promote their products or services in front of all those target audiences. However, with blogs everything gets simplified and easy for you because you don't need any special skills in order to make use of this platform correctly.

Blogger comes in here where you can easily start your own blog on certain topics related to your business and begin writing about it. 

It's simple enough because all that's required from your end is some sensible content, which will attract visitors to visit your site. They'll keep on coming back for more if you post new content frequently and this way your blog gets updated with fresh information every now and then.

This way you don't require spending a dime in order to promote your brand (service) because with the help of sales blogs all you need is to make it known through proper blogging techniques. 

You can simply focus on making your business more efficient rather than looking after the methods needed for its promotion.

Remember that in order to be successful with blogging there's no need for you to master any special writing skills but, only basic knowledge about writing would do and even that is not required in most cases!

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How can your business's blog help you sell? Here are five ways:

1. It builds an online community- Blogs start conversations, and these conversations make people feel like they're part of a community, like they matter to the company or brand. 

So rather than having one-sided interactions such as email blasts and advertisements, best sales blogs see interaction through comments on articles and posts where readers can share their opinions about various topics related to your industry, thus fomenting relationships that may eventually lead to more business for you. 

This is what we call "building a loyal audience."

2. You'll be able to drive traffic- The great thing about building online communities is that it gives businesses the opportunity to introduce their products and services to new target markets. 

Aside from comments, the best blogs also get shared on other social media platforms like Facebook, Twitter and Pinterest-networks where people hang out online. 

So not only will you interact with existing audiences; you'll be able to attract the attention of potential clients as well by bringing them to your website or landing pages.

3. It helps build trust among customers- Trust is one of the cornerstones of any business's success online (or offline really). 

When it comes to ranking sites in Google search results, trust is an element that Google uses in determining if a particular page deserves top rankings or not. This means content that users find useful can easily become popular, giving businesses the opportunity to go viral.

4. You get to improve search engine rankings- Another benefit of having a blog for your business is the content you'll be able to post online, which can help you rank higher in search results pages-that means more exposure and visibility! 

Google likes websites that offer unique, informative and thorough posts (i.e., posts that give readers enough information about a topic.) Blogging regularly will provide you with tons of content for your webpages offered through your website or landing pages, giving them more weight in terms of ranking higher on SERPs.

5. It provides an additional revenue stream- A blog should not only serve as another way for businesses to interact with customers; it also generates income for these companies. 

The good news is that blogging has the potential to be a profitable venture, especially if you know how to make your blog visitors part with their money. 

And, of course, there are various ways through which businesses can make money from blogs-from social media promotions to article marketing and search engine optimization (SEO)..

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Things To Keep In Mind While Writing A Blog For Your Company

Many companies are looking to brand themselves in the blogosphere , but don't know where to start. Here are a few things to keep in mind when developing a blog for your company:

1) Blogs should be viewed as an opportunity for you to engage with customers and help them become brand advocates . 

Having a good social media engagement strategy is important, but if you're just responding on Twitter or Facebook, this won't cut it. 

Keep in mind that the people coming to your blog may already be detractors — they want to learn more about your products before they buy them — so focus on helping these users out and building trust by providing value !

2) Don't assume everyone knows what you do . 

Before writing content for your new blog, make sure you know who you plan on speaking to and what their main concerns and issues are (e.g., do they care about security?)

3) Marketing isn't always easy. 

Not everyone will like your product or service . It's important that your blog post titles and content offer value, address a specific concern, and be informational — but only if the customer is ready to hear it! 

Just because you're writing an article titled " 5 things your small business needs to run more efficiently ," doesn't mean every small business owner is going to want to read it. You can publish great content, but if you aren't reaching the right audience — i.e., those who would actually benefit from reading it — any effort will be wasted.

4) Don't sell, educate.

Just because you have a blog doesn't mean you should start selling. If your company is new to blogging and social media, the worst thing you can do is immediately start asking for business. 

Instead, focus on putting out high-quality content that offers value to readers (not to mention the fact that this will help improve search engine rankings). Once people are reading your blog, they'll see what great products or services you offer — but only if you aren't trying too hard!

5) Make sure your posts are properly optimized . When writing content for your blog, make sure it's well-researched and well-optimized (e.g., use keywords within your post that people within your target audience would search for).

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The Best Sales Blog You Should Follow

The best sales blogs offer tips and advice for those looking to be better negotiators and increase their chances of closing more deals. 

Sales blogs provide a wealth of information, from industry news to how-to guides, that can help even the most seasoned professional top the leaderboard.

If you're looking to beef up your sales talent or just keep abreast of what's going on in the industry, then be sure to check out these popular blogs:

1). Salesforce Blogs- Various professionals from different backgrounds contribute their own knowledge and experiences so they can share them with others. 

Their blog consists of a variety of topics, including marketing, social media, mobile apps, customer service and more. Some examples include "How To Build A Social Relationship", "Lead Scoring To Help Close Deals", and "Driving Customer Loyalty With Mobile Self-Service".

2). Inc.com Sales Blog- Their blog not only provides information that is useful to those who work in sales but also for those who want to start their own business. 

They aim to help people become successful  and provide them with the necessary tools and knowledge they need to do so. 

Their blog consists of a variety of articles such as "10 Great Quotes For Mastering Sales" and "3 Tips To Handle Prospective Clients Who Don't Look Buying".

3). InsideSales.com Blog- This blog consists of interesting articles such as "5 Tips To Thrive In A Changing Sales World" and "The 4 P's Of The Trifecta In Sales". 

They also have a section for their employees to contribute, which provides you with even more ideas on what other professionals are doing in the sales industry.

4). b5media Sales Blog- This blog is aimed at all those who are interested in sales and doesn't just limit itself to the professionals in this field. 

Their blog consists of various articles regarding different topics such as "Is Social Selling Taking Over Cold Calling?", "3 Reasons To Add A Blog To Your Marketing Strategy" and many others. The newest segments added to this blog include social selling, lead generation, content syndication and more.