The increasing use of sales as a service is a big shift in the way people interact with companies. According to recent studies, it is growing at a steady rate and will continue to rise. It’s predicted that by 2020, up to 80% of all business sales will be done through this method, and it’s already the case for some industries.
What is sales as a service?
It is a way of selling that relies on the expertise, knowledge and resources of the company rather than its employees. The sales team becomes more like a partner in your business where they are responsible for finding customers as well as providing services to them such as training or support after purchase.
The main benefit is you can have access to an enormous network of people who trust their brand and will be happy to talk about it when asked by others. You don’t need expensive marketing campaigns because word-of-mouth advertising works just fine!
Why should I use Sales As A Service? Why is it important?
It's a great way to build trust with your customers. Once they know you are there for them, they will be more likely to buy from you again and recommend your business. It saves money. You don’t need to employ a sales team, and you can focus on other aspects of your business such as marketing or customer service.
You can reach more customers with less effort. It is easier for potential buyers to find out about you when they are looking for products or services than it is if you have a large physical presence in the area where people live/work etc.
How do I get started? How does it work?
If possible, start by asking existing clients what problems they had finding what they needed from your company – did the product arrive when they said? Did the sales team help them choose it? If so, how did that go for you both – was there a good result or not?
If you don’t have any existing clients then start by finding out as much information about your competitors as possible. What are their products like and what do people say about them on social media sites (like Twitter)? You can use this to build trust with potential customers who will know from experience whether a product is good quality or not before they buy it.
You could also try using an online review site such as Trust Pilot or Trustpilot.com to get an idea of how your customers feel about you and the products/services that you offer.
If there is no review site for your business, then it’s worth contacting some customers or suppliers who have used a similar service in the past – ask them what they thought, did they use it again? If so, why not? You could also try asking on forums such as Facebook groups or LinkedIn groups where businesses are talking to each other (if possible).
You can find out more information from online sources like Google Trends but be aware that this doesn't tell you how many people are looking for something (it’s just a snapshot in time).
One of the best ways to get started is to use Google AdWords. This will give you an idea of what keywords your potential customers are using when they search on Google, and it can also tell you which websites have paid advertisements relating to those terms – this could be useful information if someone has been trying without success.
You should also consider whether there is any value in having a blog or website where you write about your business, products, services etc. so that interested parties can find out more information.
Who uses this method of selling?
There are a number of different ways to sell your products and services, but some may be more suitable for you than others.
The method that is most suited to your business depends on the type of product or service that you offer (for example if it's something very niche then this will mean you need to use other methods as well), where in the world people can find out about what you do (online vs offline) and how much time/money/effort it takes.
Some examples include:
Online advertising: This is a very common way to sell products and services online. You can use Google AdWords, Facebook ads or LinkedIn adverts for example. It's fairly easy to set up, but it does mean you need an account with the company that offers these tools (which could be free or paid depending on what you're selling).
The advantage of this method is that there are lots of people searching for your type of product so if someone sees one advert they might see another in order to find out more information about it – which means there’s always room for multiple advertisements relating to your product/service. This is an ideal method if you have a niche product or service and people are searching for it online in order to find out more information about it – this could be helpful because there's always room for multiple advertisements relating to your business, which means that someone will see one advert they might see another in order to find out more information about what you're selling.
Offline advertising: One of the most common ways of advertising offline is through leaflets and posters that can be posted around town, on bus shelters etc. It’s not as easy as using search engines like Google AdWords because you need to find out where people are hanging around and place your ad in an area that will be seen by them. This might mean spending a lot of time searching for places such as local shops, libraries etc. You can also advertise on websites like Gumtree or Craigslist if there's no other way to get the word out about what you do (for example if it’s a very niche product).
Social media advertising: There are many different ways that social media platforms offer their users with which they can promote their business online without having to pay any money at all – you can use these platforms to promote your business without having to pay a penny, which is great because it means that you don't need any money at all in order to advertise.
The most popular social media platform used for advertising is Facebook – this website allows people who are interested in what you're selling/doing online and want more information about it (i.e if they see one advert they might see another) so there's always room for multiple advertisements relating to your product or service on Facebook, which means that someone will see one ad and then find out more information about what you do through the other ads that you've placed on Facebook.
What are the risks associated with using this method of selling?
The biggest risk is the lack of control that you have over your online presence. If someone buys from a website with which you are unfamiliar, or if they don't like what they see in their purchase then there's not much that can be done about it (although there may be some legal action taken against them by the site owner to recover any money paid).
Another big issue is when people sell on eBay – since this website allows buyers and sellers to meet up directly without having to deal with an intermediary, things can sometimes go wrong very quickly because of how easy it is for unscrupulous people to purchase items from people who are selling on eBay.
Another problem that can arise is when you sell something online which isn't really your own – if the person buying it doesn't know what they're getting and then finds out that it's not as described, there could be legal action taken against them (although this is rare).
Is there any downside to using sales as a service instead of traditional methods like face-to-face meetings or phone calls, etc.?
Although it's very easy to use, there is also the risk that you could be accused of using your business for personal gain. If someone thinks that you're only using them because they can't afford to buy from anyone else, then this will be seen by others in their network as being dishonest and unprofessional (and may affect how people view your reputation).
If people know about what you do but don't like it or find out too much information about what exactly goes on behind the scenes with regards to selling online, then this might lead other potential customers away from purchasing anything through any of your other websites.
Many people who are selling products online will also feel that they have been cheated out of a fair price because the person buying it didn't get to see and inspect everything before paying – although this is usually not an issue with sales as a service, especially if you're using eBay or similar sites.
However, there are many ways in which you can use this service without being accused of doing so for personal gain – one way is by only offering certain types of goods where specific criteria have been agreed upon beforehand (for example, purchase within 30 days). Another way would be to use a system like Clickbank where you can offer affiliate links for specific products or services.
If this is something that you're interested in, then I would suggest looking at some of the many programs on the internet, and also possibly reading up on how they operate before committing yourself.
The Benefits of Outsourcing Sales
If you're interested in sales as a service then there are many benefits to be had.
One of the main ones is that it can greatly increase your income, especially if you have multiple sites and products available for sale on different websites (which will probably require a bit more work than just one site). Another benefit would be that by outsourcing all or part of your selling process to other people, then this could reduce how much time and effort you need to put into each individual website – which might mean less time spent updating content and managing customer orders etc.
Another advantage with using sales as a service is that you can get the same or even better results than if you were to sell your own products.
This means that it could be good for people who have multiple items on offer, but don't want to do all of the work themselves – they might not be able to find enough time in their busy schedule, and would rather pay someone else (or some other company) to handle everything for them. This way they can still make money from selling online without having too much effort put into it!
For optimizing a businesses sales process, Sales as a service can be an excellent choice.
Sales as a service is another great idea for people who are looking to make money online by selling products or services. If you have multiple items that you want to sell on the Internet, then this could be a good option for making some extra income from home while doing other things like taking care of your family and working out at the local gym! You can also use it if you're interested in creating passive income streams that will continue year after year without much effort required – which would mean less time spent managing each individual site, updating content etc.
Harnessing data Analytics
Data analytics is the process of analyzing data to gain insight into a business or system. It can be used in many different ways, and there are several types of data analytics that you could use to help improve your online store's sales performance.
There are two main categories when it comes time for choosing which type of Data Analytics will work best for your needs: "Big Data" & "Analytics". Big Data refers to any kind of information that has become available due to technological advances like cloud computing and smartphones. This can include things like social media posts, customer emails etc.