If you've ever sold something, then post-sales process is nothing new to you. It's the time after a sale has been made when the customer goes through their post-purchase experience. 

Post-sales process management typically includes tracking orders for post-sale services and products, fulfilling post-sale obligations, and following up with customers.

The post sales process can help increase customer satisfaction by delivering what was promised in the initial purchase agreement. 

The post purchase process also helps build customer loyalty by making sure that your customers are happy with their purchases long after they have them!

Customer post-purchase experience is a critical factor that affects their decision to buy from you again. 

It's the first impression they have of your business and can be used as an opportunity to instill trust, delight customers with post-sale services, and increase customer retention. Here are 11 post purchase techniques for driving repeat purchases:

You've closed the deal, sold, and delivered your product the same day, but the customer experience is only getting started. With these 11 fantastic post-sales methods, you'll be able to keep your consumers pleased.

1. Map the Customer Journey - Before post-sales process even begins, you should be able to identify the steps a customer will go through for their purchase. 

Use this map as a tool to understand where sales touchpoints fit into post-purchase experience and how they can support your company's business goals.

We've created an interactive post-sales process management template that includes post-sales process steps and sales touchpoints to help you get started. Click here to download your free template!

2. Set the Right Expectations Upfront - A post-sales process is only as effective as its customer expectations. If customers thought their post-sale experience would be completely different, they will get upset and you'll end up with a negative post sale service review. 

Be transparent about sales services that come included in new purchases.

You can start this by adding your post-purchase service information in your product description. If post-sales process includes anything that is not part of the base purchase, make sure to clearly communicate this upfront.

3. Train Your Clients to Be Expert Users - If post-sale services are included in the sales process, make sure you train your customers to use them. 

You can do this by offering post sale training or creating tutorial videos for both new and reoccurring post-purchase processes.

You can also provide detailed instructions on how to complete transaction activities (such as returning an item or cancelling post-sale services). 

Even better, provide detailed sales process instructions so your clients know what they can expect when buying from you.

4. Invite Clients to Company Events -

 There's no better way to strengthen post-sale relationships than inviting your customers to company events. 

These can be post sale process socials, client appreciation parties, or any other activity that will give you an opportunity to connect with them one on one.

You may also consider adding incentives for attending post sales process activities such as free tickets or discounts. This will not only help you strengthen post-sale relationships but also gain new post sale process leads.

5. Provide a Learning Centre / Knowledge Base - If post-sale process includes any type of training or knowledge base, make sure you provide it to your customers. 

This will help them learn about the product they purchased and sales services provided by your company.

If post sale service is included in sales process, train clients on how to use this effectively so that they don't have questions when it's time for sales process.

6. Win Over the Skeptics - If post-sale process includes any type of post purchase services, you'll need to convince clients that they are getting value out of the post sale service. 

The more customers believe in your post purchase services offering, the less likely they will be to cancel it.

To win over potential skeptics, offer a free trial or money back guarantee with purchase. This will give post-purchase customers peace of mind and make them more likely to use post sale services.

7. Turn Clients into Brand Ambassadors - The post-sale process is also a great time to turn customers into brand ambassadors. 

If post sale service includes anything that can be shared with their social networks, make sure you give them incentives for doing so and create company swag they can use do this effectively.

You may consider adding post purchase rewards programs or sweepstakes as part of your post sale process to help turn post-purchase customers into brand ambassadors.

8. Use Concrete Evidence to Prove Post-Sale Service Value - If post sale process includes anything that can be quantified, make sure you provide your post purchase customers with the proof they need to show others. 

This will help them justify post purchase services and increase their likelihood of staying subscribed for future purchases as well as referring new post sale service leads.

To do this, post purchase process can include using case studies or client surveys that show post-purchase customers' post sale service satisfaction levels.

9. Continue Client Research - Post-sale process is also a great time to continue post purchase research. 

If post sale service includes anything that can be studied, make sure you follow up on your findings and provide more details or related information for post purchase process.

This will help clients feel more satisfied with post purchase services provided which in turns helps retain them as long term customers.

10. Discounts, Offers, Reward Schemes - If post-sale process includes anything that can be used as incentives, make sure you include them in sales services. 

This will not only improve post sale service satisfaction levels but also increase the likelihood of customers staying subscribed to post sale services for future purchases.

To do this effectively, post purchase may consider adding discounts or offers that are automatically applied post purchase.

11. Focus on the Long Term - Post-sale process is also a great time to provide post sale services that focus on the long term.

 If post sale service includes anything related to sales support, make sure you use this opportunity for customer relationship building and post purchase recommendations.

This will not only help generate new post-purchase leads but also increase your chances of maintaining sales services loyalty post purchase.

Benefits of a Post-Sales Strategy

1. It strengthens your relationship with your customers- post purchase

Benefits of a post-sales strategy is that it increases customer satisfaction

Post sale service ensures post purchase customers are satisfied with their post purchase services

The more post-purchase customers believe in your post sale service offering, the less likely they will be to cancel. To win over potential skeptics, offer a free trial or money back guarantee with purchase.

Offers post-purchase customers peace of mind and makes them more likely to use post sale services

Turn post-sale process into brand ambassadors by giving post-purchase customers incentives for sharing post sales service offerings - this will help turn post-purchase customers into brand ambassadors, but also increase post purchase leads post-sales process

2. It builds your reputation- post sales

Post-sale process is also a great time to turn customers into post purchase leads

If post sale service includes anything that can be shared with their social networks, make sure you give them incentives for doing so and create company swag they can use do this effectively. 

You may consider adding post purchase rewards programs or sweepstakes as part of post sale process

The more post sales leads a customer has, the less likely they will be to cancel post-sales service. To win over potential skeptics, offer a free trial or money back guarantee with purchase

3. It enhances the quality of your product

You may learn what needs to alter and what needs to improve with your product by receiving feedback.

4. It has a positive impact on the entire sales process. 

How?

Because it maintains your equilibrium. You'll be able to see where your process is succeeding and where it needs to improve if you have a good post-sales process.

The following are the common elements of the post purchase process

Order fulfillment- post purchase

Customer feedback post-purchase

Returns or exchanges post sales process

Refunds post purchase

Post sale services ensures post-sale customers are satisfied with their post-purchase service offering

The more post-purchase customers believe in your post sale service, the less likely they will be to cancel. To win over potential post-purchase customers, offer a free trial or money back guarantee post purchase

Offers post-purchase customers peace of mind and makes them more likely to use post sale services

Cancellation and changes post purchase post-sales processing

Turn post sales process into brand ambassadors by giving post-purchase customers incentives for sharing post sale service offerings

What's the Point of Having a Post-Sales Process?

Companies utilise post-sales assistance as a business strategy since it increases customer satisfaction, brand loyalty, word-of-mouth marketing, and even repeat sales.

 The post-sales process, on the other hand, typically comprises a variety of distinct steps that must be completed by different personnel, with the most common transition being a handoff from sales to customer success or customer support teams.

You must carefully create and execute a post-sales procedure to make this handoff as seamless as possible, and to ensure that your clients receive outstanding customer service. 

Here are some of the most important advantages of using a pre-defined post-sales process:

At a glance, you can view the status of all your customers and deals.

Information is consolidated into a single document or platform.

Teams can easily maintain track of their deals and where they are in the process.

Follow up on each client's development and make sure they're in good shape.

Everyone concerned can see who owns what.

Fulfillment of Critical Parts

When critical equipment fails, your customer's business suffers. And they're counting on you to get it fixed as soon as possible. 

We get parts to your field techs quickly with centralised or local parts inventory through over 850 global field stocking locations and robust same-day or next-business-day delivery options. As a result, crucial equipment isn't down for long.

Planning a Network

We understand that your install base and service levels are unique. As a result, we can provide a sophisticated service parts planning solution to ensure that you have the correct parts in the right places at all times. 

As a result, you'll be able to reduce inventory, increase service levels, and adjust to changing demand.

Solutions for Reverse Logistics

Your bottom line suffers when old parts remain in technicians' cars. It isn't required. 

Our adaptable, cost-effective service parts returns and reverse solutions—many of which make use of UPS's broad Access Point network for easy pickup and drop off—can quickly return, service, or repair items and return them to inventory. 

As a result, both your customers and your CFO will be pleased.

Record Importer and Record Exporter

When important parts must traverse borders, you want to know that they will do it quickly, quietly, and reliably. 

Our IOR/EOR services enable you to form legal entities in over 125 countries, regardless of whether you already have a presence there. 

We can pay duties/taxes and make particular declarations on your behalf since governments regard us as the official party of a transaction.

Examine, Repair, and Refurbish

Just because a part has failed does not imply it must be discarded. Parts are costly, but they are frequently recoverable. 

To determine viability, our field stocking stations and tech service centres may screen, test, and diagnose crucial parts—or entire systems. 

Then decide whether they can be restored and restocked, or if they should be recycled. This is beneficial to your inventory levels as well as your bottom line.