January 11, 2022

How To Create A Podcast Email Template To Increase Conversions

With the advent of podcasting, the way in which we consume audio content has been revolutionized. Podcasts allow you to create a personal and unique experience while listening to audio content. However, creating a great podcast email template can be quite challenging. We’ve outlined some great tips that will help you craft an effective podcast email template.

A podcast email template is a short, crisp email that tells people about your podcast and invites them to listen. It's also a great opportunity to ask for feedback, offer incentives for reviews, or ask for help promoting your show.

But How Do You Create a Podcast Email Template Like This?

Here are some more tips on creating great emails like this one:

 

1. Make sure to include an "about" section at the top of your email- This will help people find you quickly and easily when they're looking for new podcasts to listen to (and it's a great place to let them know who your guests are).

 

2. Make sure the subject line is relevant- If someone opens an email with "Episode 2", they'll be confused because there won't be any episode number in the body of your message. 

 

3. Make sure that all emails have a good title- Which can then serve as their subject line! Include links at the bottom of each email so subscribers can subscribe or unsubscribe from future messages right in their inboxes. Remember , you're not just writing to your audience, but also to people who would like them.

 

4. Use a call-to-action- If the email is an invitation for listeners to subscribe, make sure that it's very clear what they need in order to do so and how long this process will take. For example: "Subscribe now! We'll send out any future episodes as soon as we record them." 

You can also include links at the bottom of your message where people can sign up or unsubscribe from receiving messages from you (this may be useful if there are multiple podcasts being sent out from you and it's important for people to unsubscribe if they don't want all of them).

 

5. Make sure your email is easy to read- You should also spend some time reading through the emails that subscribers send you. 

If there are typos or confusing language, fix these before sending out your next message. This will help readers feel more comfortable with opening up their inboxes!

Remember that you're not writing a blog post or article for the internet but instead are sending messages out to subscribers who will actually listen to them!

 

6. Add value- If you're going through all of this trouble, it makes sense that people would want more from you than simply an "episode". Make sure there is something they can interact with on their own website (such as images) so they know where else they can find out about what's coming up next. 

You could also include links at the bottom of your email to other websites where you're already active, so they can find out more about what else is going on in the world of podcasting.

 

7. Make it easy for people to unsubscribe- If someone has signed up with you and then decides that they don't want any further emails from you anymore, make sure there are clear instructions at the end of your message as how to do this (for example: "If you no longer wish us to send messages via our mailing list or social media channels please click here ."). 

You could also include a link directly into the footer of your email so that people can easily remove themselves from the list.

 

 

Example of a great email template:

Here's a sample email to use as your template.

 

Dear [name],

I'm writing to you because we're both fans of podcasts and I think that you'd love my new one, The Underwater Chef . If so, please check out this episode where I make lobster bisque with watermelon rinds. Thanks so much for listening!

[your name]

 

Hello [email address], 

Thank you for signing up to our mailing list! We're always excited to hear what you have to say and we will be sending out messages about upcoming shows, new episodes and other news as it happens."

[Your name]

 

By using this format, subscribers know exactly what they are getting when they sign up with you (as well as how often they'll get these emails), while also being able to unsubscribe at any time without feeling like their inboxes won't be filled with messages anymore.

There are many ways you can use email to grow your podcast audience, but the most important thing is to create a relationship with them that allows you and them to communicate often about upcoming content. 

Don't forget: If people aren't responding or engaging in any way, it's because they're not interested! 

 

Keep an eye out for other types of social media engagement (such as Twitter mentions) so that when someone does drop off the radar for a while, there will be plenty of opportunities for others to follow up on their previous comments and questions/comments from others who've already interacted with them.

 

How Can Mailchimp Help You?

The best way to grow your email list is through the use of a service like MailChimp, which has an easy-to-use interface and allows you to create podcast email-templates that can be used over and over again for different types of content. 

You can also add pre written messages such as "This Week In Podcasting" or "New Episodes", which will appear in subscribers' inboxes every week (or month) when they log into their account on MailChimp's website so that it feels more like a newsletter than just random emails landing in peoples' inboxes.

MailChimp also allows you to segment your list into different groups, and then send out emails only to those who have signed up for a specific type of content (such as "New Episodes" or "This Week In Podcasting"). 

You can even use MailChimp's built-in autoresponder feature so that subscribers get an automated response when they log in each week/month asking them how their listening experience was the previous time they checked their inbox. 

 This is especially useful if you're trying to build relationships with people over a long period of time by sending them content that they may not be interested in at the moment but will appreciate later on.

 

How Can You Use MailChimp To Grow Your Email List?

You could create a series of emails designed specifically for people who are new subscribers, and then send them an automated response each week/month asking how their listening experience was or thanking them for signing up (which is always useful). 

Or if you're sending out regular newsletters, it's worth including some "bonus" material such as links to other podcasts about related topics so that people who subscribe feel like they've received more than just another email from you.

MailChimp also has a powerful analytics feature that allows you to see how many people are opening each email and which links they click on, so it's worth looking at the statistics for your emails in order to make sure that they're getting through (and not being blocked by spam filters). 

You can even use MailChimp's autoresponder feature if you have enough subscribers who sign up regularly – this will ensure that new subscribers get an automated response every time someone signs up, as well as reminding them of what made them subscribe in the first place.

If you're not sure how many people are subscribed to your mailing lists, there's a handy feature that allows subscribers who haven't received any emails in the last 30 days or so (but have been active on the site) to unsubscribe. 

This is helpful if you've got a large number of subscribers and they're all getting their updates from one source – it means that even though no new content has been added for them recently, they'll still be able to get an update from time-to-time without having to unsubscribe.

Finally, it's worth making sure that your email addresses are all correct (and not being blocked by spam filters) – you can use MailChimp to add multiple "from" lines so that people who subscribe from different sources will still receive emails from the same source. 

This is particularly useful if you want to send out regular newsletters, as each newsletter will have a slightly different subject line and subscribers won't know which one they're receiving until they've clicked on the link in their inbox! If you need help with any of these steps then we'd be happy to offer our support – just get in touch!

How To Create The Best Email Template for Podcasting?

To create a podcast email template, you will need to have the following:

 

1. A few sentences that introduce your podcast and what it is about.

2. An intro to the main content of your show.

3. A way for people to subscribe or unsubscribe from your show using a form on your website.

4. Links for people who want more information about the show (for example, links to social media pages). 

5. Links to a short playlist of your episodes and other resources that people can access from within the email template itself.

6. An image or video to accompany your podcast, if you have it available (you may want to use this as an "unsubscribe" link for those who don't wish for their emails being sent).

7. A description of how long each episode is going to be – ideally with links back into the show notes so that subscribers know what they're getting themselves in for! 

This will also help them decide whether they want to subscribe before listening too far.

8. A link to your website so that people can find out more, subscribe and unsubscribe etc.

9. Links back into the show notes for those who want more information about each episode or episode topics in general (for example, links to social media pages). 

10. An image or video of yourself as a podcast host – this is optional but it's always good practice! 

11. A "thank you" message from you at the end of every email sent out by your podcast template(s) 

12. You may also wish to include some additional text underneath these emails which encourages people to subscribe and also encourages them to share your email template with others.

 

What Does The Best Podcast Email Template Include?

Most of us know that email marketing is a great way to promote your business, but it can be tricky to get it right. Here are the best email templates for podcasting, including how to include social media links and YouTube videos in your email campaigns. 

The best podcast email templates will include:

 

1. A "Subscribe" button at the bottom of each email so that people can subscribe to your show on iTunes or other platforms, as well as a link back into the show notes for those who want more information about what they've just listened to. 

 

2. Links back into social media pages like Facebook and Twitter (also including links where appropriate), in order for subscribers to share with their friends! 

 

3. An image or video which accompanies your episode(s) if you have it available – this should be used only once per week, but it will help to show subscribers what they'll be listening to. 

 

4. A "thank you" message at the end of every email sent out by your podcast template(s) – this should include a link back into the show notes for those who want more information about each episode or episode topics in general (for example, links to social media pages). 

 

5. You may also wish to include some additional text underneath these emails which encourages people from subscribing and also encourages them share with their friends!

 

The best way that I've found is just doing it once per week because if you send an email that says "Hey, we're going to have a new episode of The Podcasting Ninja this week", I'm not gonna say anything about it. 

If you send me an email that has some cool stuff in it, then I might actually take the time to listen to your podcast and go through all those links.

If you want more information on how best to use social media for your business or even if you just need help with setting up a website please get in touch via our contact page.

 

Conclusion

Creating a podcast email template is not difficult, but it does require some thought and planning. You can of course use the same template for all of your podcasts – this will make life easier! 

However, if you have different shows or types of show then it may be worth creating separate templates for each one so that they look very similar in design (this makes them much more appealing). 

If you are making changes to an existing podcast website then I would recommend saving the old version as well so that you don't lose any subscribers.

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Himangi Lohar

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