January 15, 2022

Learn How To Improve Your Outsource B2B Lead Generation in 9 Simple Steps

When you think of B2B lead generation, what comes to mind is an in-person sales call. A telemarketer calling a potential customer and asking for their contact information in order to reach them later with relevant content. This traditional system still works, but it is inefficient and lacks the precision that AI-powered tools provide. In this blog we will discuss about 9 easy steps to improve your outsource b2b lead generation.


Outsource b2b lead generation is a process where leads are generated by an outside source and given to you. This usually takes the form of a purchased list or an e-mail list that has been compiled by some lead aggregator. You are free to sell the leads, or use them as is. 

Either way, your lead generation needs will be served. Read on for understanding 9 steps to improve your outsource b2b lead generation.

How To Outsource b2b Lead Generation Successfully?

In order to outsource B2b lead generation successfully, you will need to identify your target market. Try to find companies that sell similar products or services as yours and contact them. 

Provide your long-term plan of what you are planning on doing in the future and ask them if they would be willing to participate in a trial process or in case you meet their capital requirements. 

You should not make any binding agreements with your lead generation company. Make sure they understand that you are only using them as a lead generator and that they are not in charge of selling your product or service. 

It is also recommended to conduct an initial market research to understand the current lead generation methods and the way they have been doing it in the past. 

You will also want to see what kind of success rate your lead generation company is having in order for you to determine if you will be getting results or not. This information can help you decide whether the lead generation company is worth investing in your business or not.

What Is The Need To Hire a Good Lead Generation Company For Your Business?

A business needs as many customers as possible if it is to be successful. If you have a business that is just beginning out and you have not found your purpose yet, then this means you do not have a lot of money to invest in your business and you likely are not doing anything that is going to generate sales for you. 

The only way that you are going to find a way to get more customers for your business is by hiring a good lead generation company. 

The good thing is that there are a lot of companies out there that are dedicated to helping you find customers for your business and making sure that you do not just get customers by chance or by happenstance.

The good thing about these companies is that they are experts and they know what they are doing, so the chances of you not getting any customers is probably low. 

These companies will work with you and they are going to find a way to get you more customers, but you have to assist them in finding a way to do that. If you are willing to do that, then you are going to be able to get a lot of potential customers. 

You will be able to make a name for yourself and you will be able to get the deals that you want to get . These companies are going to take care of you and they are going to make sure that you get all the customers that you want. 

They are going to be able to get deals that they never thought they could get before and they are going to make sure that you always have the money that you need.

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Best Outsource b2b Lead Generation Example

One of the best ways to improve your B2B lead generation is by outsourcing. Outsourcing services allow you to get more leads without having to hire additional people, which can be expensive and time-consuming. 

By outsourcing, you offer your company a number of advantages over using in-house resources. In the end, this leads to greater profits and higher revenue. Examples of Outsourcing Lead Gen:

  • Oracle Marketing Cloud's marketing automation and lead management services are outsourced to firms like Marketo and Eloqua. Their software is used by more than 15,000 businesses worldwide. 
  • Salesforce offers a range of sales automation and lead management software solutions. It also outsources some of its software to another company, Zend. 
  • Marketo is a leader in marketing and lead management software solutions. It provides a variety of software, including email marketing and sales automation tools. 
  • Hubspot is a marketing automation firm that supplies lead generation software to other firms. These firms include Marketo and Evol. Hubspot is a B2B firm, whereas Evol is a B2C firm. 
  • Optimizely is also a marketing automation company that supplies lead generation software to other firms. 
  • Pardot is a sales and marketing automation company that supplies lead processing software to other firms. It uses its own marketing automation platform, but it has hired a number of marketing and sales people from Hubspot. 
  • Digi-Web is a B2B lead generation company that uses its own marketing automation tool. It uses a variety of companies to provide marketing services to clients. 
  • AdRoll is a lead generation firm that does not use its own marketing automation software, but it does use other firms to provide lead generation services to clients. 

How To Improve Your Outsource B2B Lead Generation in 9 Simple Steps

In this digital age, information has become more accessible and there have been huge changes to how people buy things from one another. 

The internet has also made it easier for businesses of all sizes to find potential customers who might be interested in their products/services and look at them as viable alternatives when compared with traditional methods such as advertising through newspapers etc.

But if you want your company (or any other type of organisation) to benefit from this new age of information and communication, then you’ll need to be able to find out about the potential customers that are looking for your products/services.

And if you want them as prospects – not just any old person who comes across a website that mentions your name – then it will also help if they have actually engaged with what you offer in some way before they come back around again.

Step 1: Develop an understanding of the key players in your industry

There’s no point targeting all those who might be interested in what you offer if you don’t know who they are.

This is why it’s vital to spend some time researching the key players in your industry so that you can pinpoint those individuals and companies that will most benefit from what you have to offer.

Step 2: Make sure all your existing customers know about your latest products/services

 If a customer has been talking to them for some time then it’s important that they know about an upgrade, new product or service before it comes out so as not to make them feel like they are being left behind.

So how can this be achieved? It’s easy – just send them an email or letter to let them know about the new product/service.

It could be as simple as a short message saying something such as: "We have some great news for you, our latest product X is now available and we'd like to invite you along on a free demo." 

Or it could be more detailed with information about what's involved in using the new service/product etc. You can also include details of when they should expect their next invoice so that they don't forget this important step!

Step 3: Contact people who are likely to benefit from what you have to offer

If you can make contact with the CEO or other senior members of management at any company who is likely to benefit from what you have in your business then it's a good idea for them too. 

This will help build credibility and trust between yourself and this person, which could lead on towards future business opportunities if they are interested. 

You should also include details about how much time/money they would spend using your products/services etc so that there’s no misunderstanding as far as their requirements go (you don't want people thinking that these services are not worth the money).

Step 4: Contact people who you can introduce to each other

If they're not interested in doing business with you then it's important that they know about your products/services and how beneficial they are. 

This means that if someone is looking for a new supplier or service provider, there’s no harm in letting them know of your existence so long as their requirements match yours (for example if what you offer doesn't fit within their budget etc.). 

You could also do this by sending an email saying something such as "I'm sure my friend would be very interested in your services/products. I would be happy to give her your details so that she can contact you for more information."

Step 5: Contact people who are likely to benefit from what they have

This is the step where it's important not just to tell them about how beneficial something or someone could be, but also why they should use this person or service provider in particular. 

This might include things such as "I know my friend will find this very useful" (you never know when a person may need help with some aspect of their business). 

You could also mention things like "You'll be pleased to know that I've used this person before and they were excellent" or "They're really good at what they do."

Step 6: Follow up with people you have contacted (and those you haven't)

It's important not just to follow up, but also make sure that your contact details are correct. 

If someone contacts you asking for more information then it’s best if the email address is accurate so that there aren't any problems in future as far as contacting them goes. You could also include a link where further information can be found on their website/blog etc .

Step 7: Update your contact list regularly (every few months)

This is an important step and one that you should be doing anyway. You can do this by going through the people in your address book, but if you have a website then it's quite easy to update the information there. 

This will help keep things fresh for all concerned as well as ensure that everyone knows about any new developments or products/services which are being offered etc. It also helps when sending out invitations to meetings etc., because they'll know who else has been invited too! 

Step 8: Update your website/blog regularly

You should be doing this anyway, but it's important to make sure that you're always up-to-date with the latest information and news. 

You could do this by going through your blog entries (or if you have a contact form then add any new ones) or just updating the information on your site when something changes. 

It’s also useful for people who might want to know more about what you offer as well as giving them an opportunity to find out how they can get in touch with you too! Where possible include some contact details on your site/blog so that people can get in touch with you.

Step 9: Get a website (if you don't already have one) 

If you do not yet have a website then it's really important to make sure that this is the case as soon as possible because many businesses are now using them for their online presence and even if they're only getting started, having an up-to-date website will help keep things fresh and relevant. 

You could also include contact information here too which would allow people to find out what else they can do with regards to contacting or working with you.

If you already have a website then it's also important to make sure that it is up-to-date and includes all the information which people will want to see (and easily find). 

You could do this by going through your blog entries or just updating the information on your site when something changes, plus if there are any new products/services being offered etc., these should be included too! If possible include some contact details here so that people can get in touch with you.

What Does An Ideal B2B Lead Management Software Look Like?

An ideal lead generation software for business owners will provide them with all the features they need to run their business efficiently, while also providing them with the ability to create a productive sales pipeline.

Here are some of the most important things you should look for in your lead management software:

  • Lead Management – The best B2B Lead Generation Software will offer its users an effective way of managing leads and follow-ups. It should have all necessary tools so that it can be used by both existing and new customers alike! 

A good lead management system allows you to view how many contacts each person has generated through your company’s website or via email campaigns as well as how many leads you have in total. 

  • Reporting – The best B2B Lead Generation Software will also enable users to view all the data they need so that they can make informed decisions and track their progress accordingly! 

You should be able to create reports on your lead database, which will allow you to analyze how effective each of your campaigns has been as well as what kind of results are expected from certain approaches. 

It should also provide you with all the information you need to track your competitors so that you can see how they are performing and what kind of results they have achieved. 

  • Customer Service – The best B2B Lead Generation Software will offer its users a customer service team that is always available to help them! 

This means it shouldn’t be difficult for customers to contact their representatives, even if there are technical issues or other problems related to their software package. 

It is important for businesses in particular not only because this saves money but also because it allows them more time and freedom when working on new sales campaigns!

The best B2B Lead Generation Software will also allow you to monitor the time and costs associated with each of your campaigns. 

You should be able to see how long it takes for a campaign to generate leads, as well as how much money is spent in total on various strategies. 

It is important not only because this saves both time and money but also because companies that are more efficient tend to have higher profits compared with those who aren’t!

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Himangi Lohar

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