Email marketing is one of the most effective, cost-effective and helpful ways to grow a business. But, with so many email tools available, it can be difficult to decide which will work best for your needs. 

In this mailshake review we will compare its features and pricing to other similarly-priced (or more expensive) services, and discuss what makes a tool like Mailshake worth the hype.

Mailshake Review: Overview

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Mailshake is a cloud-based email marketing service that helps you build and manage your entire email list. The company has been around for about 2 years, but it's still relatively new to the market and hasn't yet become well known or established.

The Mailshake app allows users to create lists of contacts from their existing address books, import those contacts into an online database (similar to what many other services do), then send emails directly from within Mailshake without having any additional software installed on their computer. 

It also includes some basic analytics tools so you can see how effective your campaigns are, and how many people are opening, deleting or clicking on your emails.

Mailshake Review: Features

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Mailshake is a very basic tool that provides the following features:

1. Send out emails to multiple email lists. 

2. Automatically track which of your campaigns are being opened and clicked on by each recipient (this feature can also be turned off if you want).

3. Set up autoresponders for when someone signs up to one of your email lists. This allows them to receive future mailings sent from Mailshake after they've signed up, instead of having it go straight into their junk folder or spam box. 

4. Manage all aspects of your campaigns including creating new ones with just one click, editing existing campaigns and sending them out. 

5. You can send emails to contacts that have already signed up for your email lists (this feature is called "re-targeting"). 

This means you don't need to create a new account every time you want to send an email campaign, which saves a lot of time if there are multiple campaigns being sent at once because then Mailshake will automatically update the list with information about all the people who've subscribed in order for it not be considered spam by their ISP or inbox manager. 

This way when someone signs up they'll receive future mailings without having to re-enter their information. 

6. You can track which campaigns are being opened and clicked on by recipients, so you know what parts of your email marketing campaign are working well (and what isn't).

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Mailshake Review: Pricing

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Mailshake has two pricing plans which cost differently based on how you pay, i.e if you choose to pay on the yearly basis then it will cost you a little less than paying on the monthly basis.

Mailshake Email Outreach Plan - The email outreach plan costs $59/ user/ month, if you choose to pay on a monthly basis and $44/ user/ month, if you choose the pay on yearly basis. 

It provides features like email personalization, advanced scheduling and throttling, automated email sequences, A/B testing, email template management and more.

Mailshake Sales Engagement Plan - The sales engagement plan costs $99/ user/ yearly, if you choose to pay on a monthly basis and $75/ user/ month, if you choose to pay on yearly basis.

Along with all the features of the email outreach plan, it also provides other advanced features like social selling, custom tasks, 10k list- cleaning tasks monthly and more.

Mailshake Review: Pros And Cons

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Pros: 

• Easy to use and very flexible in terms of what you can do with it. 
• You don't have to create a new account for each campaign that you're sending out, which is nice because if there are many campaigns being sent at once then this means less time spent on creating accounts.
• It's free (although some paid plans exist) so even though the service is open source and therefore not as secure as other services like Campaign Monitor or AWeber, Mailshake still provides good value compared to most other email marketing tools available today. 

Cons:

• The interface is quite basic and not as easy to use as other email marketing tools like Campaign Monitor or AWeber. 
• You can't import contacts directly into an online database so you have to manually enter their details into Mailshake instead of creating lists based on who lives near me (for example).

Mailshake Review: Alternatives & Competitors

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Mailshake is a very basic email marketing tool that does not provide many of the more advanced features you might be looking for, but it's definitely worth trying out if you're on a limited budget.

1. MailChimp -  Mailchimp has been around since 2001 and provides an extensive range of tools to help with all aspects of your email campaigns. 

They also have built in functionality for tracking opens and clicks within their system which can save time when managing your campaigns (although they don't offer auto responders like Mailshake). 

However this means that they are starting to push people towards using one of their paid plans, which can quickly become costly.

2. GetResponse -  Getresponse is a popular email marketing tool that has been around for over 10 years. 

They offer many of the same features as Mailchimp and have built in functionality to track opens, clicks, unsubscribes and bounces within their system. 

Although they do not provide auto responders like MailChimp does (which I highly recommend) they do include an Aweber API which allows you to send mailings through other services such as Amazon SES or Mandrill.

3. Constant Contact -  Constant contact also offers a free plan with limited capabilities but if you want to start sending email campaigns through them you can upgrade for a small fee. 

They offer many of the same features as Mailchimp and have built in functionality to track opens, clicks, unsubscribes and bounces within their system.

4. Aweber -  Aweber is another popular email marketing tool that has been around since 1999 but they do not provide auto responders (which I highly recommend). 

However this means that they are starting to push people towards using one of their paid plans which can quickly become costly if you're just getting started with your campaign or testing out new ideas.

What's The Difference Between Mailshake And Other Services? 

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The biggest differences are in how you use it, and where your email list comes from. For example: 

1. With most of the other services (like Campaign Monitor) you need to create a new account for each campaign that you're sending out, which is fairly time consuming if there are many campaigns being sent at once.
2. You can't import contacts directly into an online database like what Mailshake does so instead of creating lists based on who lives near me I have to manually enter their details into Mailshake.
3. With most of the other services you can't see who opened your email, or if they've clicked on links in your emails.
4. With most of the other services, you have to manually enter your email addresses into each campaign that you're sending out (which is pretty time consuming if there are many campaigns being sent at once). Mailshake automates this process for you and also lets you import contacts directly from a spreadsheet or database with just one click.

Mailshake Review: Final Thoughts

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After testing out Mailshake I am happy to say that it's a great service. It offers many of the features you would expect from an email marketing tool and does not require any complicated setup or integration with other services. 

The only thing I don't like about Mailshake is their pricing structure which can quickly become costly if you're just starting out, so make sure to check them out before signing up!

If you're looking to connect with contacts across your entire revenue operations (Leads, Prospects, Existing, and Churned Clients) Cliently would be a great way to engage at scale. 

Sometimes multiple tools can leave blind spots in who's engaging, how they're engaging, and when to engage, this is where Cliently could benefit you the most.