Lemlist vs Mailshake? This is a commonly asked question for businesses, especially when it comes to choosing email marketing software. But what exactly is the difference between these two services? What makes one more suitable than the other? What are the pros and cons of each service? We'll help you answer all these questions with this comprehensive article.
Before you can answer this question, it's important that we understand what email marketing is and where to get started with your campaign. Email Marketing is quite a popular method for promoting your business because it has the ability to reach more people at one time than any other medium does. This is because:
Businesses can send multiple targeted emails on the same day. Unlike other marketing means that are time-consuming to implement and costly to run, email marketing allows you to advertise your product or service in a timely manner without difficult and expensive setup costs.
Because it works at a fast rate, it is way more cost-effective than other methods of marketing. Moreover, using email marketing software helps in tracking the effectiveness and positioning of your email campaign.
Plus, it is a reliable tool to attract customers. Lastly, because of its flexibility and ease of use, email marketing is the most effective form of online advertising. Email marketing is one of the most popular ways to market your products and services today, although there are many types of email marketing software available.
Email marketing software can help your lists with high rate deliverability and great tracking statistics that save you a lot of time and money when running campaigns. Lemlist offers bi-weekly, monthly or quarterly service plans that depend on the service speed you need to achieve.
The list of tutorials, examples and templates is quite vast because the platform gives users a means to create unique ways for sending emails like guide videos in your email campaign or use custom images with text selection of GIFs & Graphics as well.
Where to Start with Email Marketing?
Lemlist delivers the best campaigns by taking your needs, current theme and designs into consideration while sending emails. Therefore they are perfect for promoting everything from "sale" through "product launch" to weekly newsletters & even holiday clues. When creating a newsletter, you have the ability to easily skip forward and backwards in your content.
As for becoming a subscriber or customer, there is no cost involved, so it's perfect if not just that way but because of the email marketing software's free nature as well. For example, there's a desktop platform that includes Outlook, Gmail and even Facebook to install or pay for.
The console comes with templates (similar to Twitter), analytics/tracking, automation tools & impressive technology as well. Email marketing specifically can garner you tons of subscribers without spending anything extra on your campaigns other than a few pennies depending on how many subscribers you are after.
Plus, you are able to manage your email marketing campaigns via an online dashboard. If you don't feel like getting into the technical side of things, using this platform is like using Gmail.
Mailshake is a sales engagement platform for modern sales teams. Send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard. With native integrations to Salesforce, Pipedrive, Hubspot and 3rd party integrations to thousands of apps, Mailshake will fit well within your sales tech stack.
A few weeks ago, I found out about the Mailshake Email Tool, where you could send and install email campaigns from your web browser. It allows you to add all of these accounts or select any account that has an email address associated with it.
When entering multiple domains/accounts, you can check which of these accounts is utilizing the most space so that none are overwriting each other.
Once all your chosen account(s) are entered into Mailshake Email Tool, a simple search for "start new email campaign" and a page-load comes up, allowing you to upload your chosen templates, copy and paste text and choose how often the campaigns will be sent out.
The following features are included with your subscription:
- All emails are sent from within the app and do not require any third-party software
- The ability to send personalized emails for each user of your account, including a signup form or upgrade request
- Customizable messages based on product lists (e.g. "Customers that purchased X in the last month")
- You can also add different sections for different products/lists as needed (e.g., "Users who visited my website") and then select which fields you want to be displayed inside those sections
- A custom HTML email template per campaign, which can be edited and then used for all future campaigns, if needed. - HTML email templates are stored in a secure area of the app (this means only you have access to your emails) and not on any remote server
- So that even if someone gets hacked into Mailshake or another company corrupts their data storage, at least they don't get access to your personal information.
You have a 14-day money-back guarantee if you decide to cancel before the end of your 30-day free trial, so that's not too bad.
The following features are included with your subscription:
- Unmatched quality and reliability - A custom HTML email template per campaign, which can be edited and then used for all future campaigns, if needed.
- Automatically extracts the list of customers from whichever web page they came from (e.g., a shopping cart checkout page) and formats that data into an Excel spreadsheet, so you don't have to manually enter it into Mailshake. This is useful when there are large amounts of customer information or if you need separate lists for similar categories (i.e., "Shoppers who purchased X, Y, Z" and "Rates for customers who purchased X")
- Easy to use Mailshake Software application, which is available on both PC's and Macs (there are no mobile app versions) - A variety of email templates that you can create from scratch or import into Mailshake.
- You can easily create an unlimited number of campaigns, using either your own email address or the one they've got for you!
Both of these tools are especially great now that social media & email marketing is so in trend. With the clear and easy to read design, MailShake Email Tool also has a Facebook application as well which allows you to send campaigns from your cell phone or tablet (free too). Not only this, but they are also both easy to use and inexpensive, making them a winning couple. If you've never tried or heard of Mailshake before, I'd suggest giving it a shot as the testing tools can help you understand how your campaign's landing pages may perform in the production and learn precisely what kind of content and language to use.
One of the major drawbacks to Mailshake is that you can be sent out as many campaigns in one month, which could help you acquire new email subscribers. MailShake allows up to four daily searches for keywords and groups selected from multiple accounts at once, but I would find it a bit limiting if I had fifty accounts and wanted to test out all my campaigns with the same keywords.
This means you can send out more than a month's worth of campaigns in one week, which is great if that's what your needs are. MailShake email signs up a campaign tool and provides enough information to figure out where they have the most subscribers and growth at any given time.
Outreach Campaigns vs Broadcast campaigns with MailShake both are the same, but their implications for each are different, and that's where I see major differences between them in terms of their capabilities from a marketing standpoint.
An outreach campaign allows you to reach people who have not signed up or subscribed yet, which can help sway someone into signing up on your list (you may want to do this if you don't know what email address they use). On the other hand, broadcast campaigns send an email out every day at 5:00 PM Eastern Time regardless of whether anyone has signed up for your email list.
MailShake allows you to import/export lists and campaigns. MailShake also allowed me to see all the keywords that I've been sending out through their platform and provided suggestions on which keyword combinations may be working the best for my account at any given time, allowing me to optimize what's being sent via Mail Shakes' real-time feedback tools while helping clients further understand how they can improve in terms of landing page performance with regards towards achieving a higher clickthrough rate (CTR).
Lemlist is an email marketing software platform that plugs into your mail server. The key difference between MailShake and Lemlist are the following:
Lemlist allows you to select from over 11,000 data sources, including names, emails addresses of visitors, phone numbers, postal codes in order to deliver a personalized message. A smart concept behind this feature directly converts subscribers literally as it increases the clickthrough rate on the website. In addition, add up words in the text for improved personalization (WordPress plugin) and also integrate with Google Analytics so users can track their site's performance.
Lemlist is a Mailshake alternative with improved personalization and email deliverability. Use it to send your campaign without having to worry about the deliverability of emails from mail servers.
Lemlist's smart technology makes sure that every subscriber receives an individual message based on their information. With this feature, you can also track clickthrough rates for each email sent out so you know if it worked or not sending better-targeted content in future campaigns guaranteeing higher conversion rates and have access automatically retargeted messages after subscribers' last interaction with your website using Google Analytics integration (WordPress plugin).
What is more, Lemlist also has a fully customizable email template editor that allows you to create personalized emails and automate your campaigns. The software also comes with an automatic unsubscribe feature for all subscribed newsletters, so there will never be any lost subscribers, thanks to this great technology!
If you are looking for a lightweight WordPress email campaign manager with built-in statistics and real-time reports, Lemlist is the best solution to integrate all your email marketing into your WordPress site.
There are many different email marketing software to choose from, but you may be wondering which one is the best for your company. Mailshake and Lemlist both offer unique features that set them apart from the rest. Lemlist offers more advanced automation features, whereas Mailshake is better at scaling up and down with user changes. In the end, it's a matter of personal preference. Both of these email marketing software is easy to use and provide you with all the tools necessary to send automated emails. Both have a free version available as well, so you can test out each one before making your final decision.
In conclusion, if you are looking for an email marketing software that is affordable, effective and easy to use, then look no further than Mailshake. It has proven itself time and time again as the best WordPress mailing list plugin on the market today. If you want a more advanced solution with features such as audience segmentation or custom content creation, Lemlist might be your better option since it offers many other useful automation features while still being relatively simple to use compared to Mailshake's technology.
It all comes down to what services do you need from your email campaign management. If you're looking to connect with contacts across your entire revenue operations (Leads, Prospects, Existing, and Churned Clients), Cliently would be a great way to engage at scale. Sometimes multiple tools can leave blind spots in who's engaging, how they're engaging, and when to engage. This is where Cliently could benefit you the most.