The cold email is the perfect way to connect with new people or get in touch with someone who you might not have a chance to introduce yourself to in person. It's also a good way to generate leads for your business by reaching out to potential customers, partners, and employees.
How to send cold emails? Cold emailing is a great way to reach potential customers and foster relationships with the ones that you already have.
We will discuss how to send cold emails, the best ways to send cold emails and what you should be mindful of when doing so.
Before we look at how to send cold emails, let’s take a look at what they really are. Cold emailing is a form of direct marketing that uses emails to solicit business from potential customers.
The biggest reason for using cold emails as part of your lead generation strategy is because it’s an effective way to generate new leads and sales without the need for any upfront work on your end.
You can get started with this type of marketing right away, while generating valuable information about who these people are and what they want in exchange for their contact information (no matter how small).
If a person responds positively, then you know they’ re a potential customer and can move forward with your sales process.
There are several options for cold email marketing, but the most basic is to use an autoresponder service like Aweber or Mailchimp.
These tools allow you to send automated emails that will automatically be sent out at specific times every day (or week) without any need on your part to set it up yourself.
Getting started with these services is easy because they’re free, so all you have to pay for is their monthly subscription fee which usually ranges from $10-$ 20 a month. Once you’ve signed up for these services, then it’s time to start building your list of prospects and customers.
Cold emails are a great way to start building your list of prospects and customers, but they can be tricky if you’re not careful. Here are some tips on how to write effective cold email messages that will generate responses from people who want what you have:
1) Personalize Your Cold Email Message- Cold emailing is about connecting with the person on an emotional level before moving forward into selling them something.
The best way to do this is by making it personal, so make sure that any information in your message relates directly back to their interests or needs.
For example, if someone has asked you to send them information about your business, then make sure that the copy of your message includes some personal details like their name or email address.
2) Make Them Feel Valued and Special- Cold emails are a great way to get people interested in what you have to offer, but they’re just as effective when used correctly.
The best thing is not only do these messages help build trust with prospects and customers alike; they also encourage more sales down the road because it shows that you care enough about their needs and wants.
For example: “We know how important customer service is to you – we’ve been in business for over 10 years and have a 98% customer satisfaction rating. We’d love the chance to earn your trust by showing our expertise and dedication towards providing exceptional service!
3) Use Your Time Wisely When Writing Cold Emails- Another great thing about cold emails is that they don't require much time on your part, but at the same time, people are busy so make sure that you use this opportunity wisely by not sending too many messages or making it seem like spammy sales tactics.
The best way of doing this is with an email template that you can use over and over again. You can find a lot of great templates online, but we recommend using this one from Hubspot.
4) Always Follow Up with Cold Emails Immediately- Another thing that you should always do when sending cold emails is to follow up immediately after the recipient has received your message.
This way they know that you're serious about what it is that you have to offer and will be more likely to respond in kind if they are interested in purchasing something or getting more information about your business.
5) Be Nice and Friendly- The last thing that you should do with cold emails is to be nice, friendly and professional. People are busy so make sure that your message doesn't come off as being too sales-y or pushy.
The best way of doing this is by making it clear what exactly it is they need help with, but also using a tone in which makes them feel like there's no pressure on them whatsoever – just someone who wants to help!
6) Be Specific When Writing Cold Emails-Another thing that you should do with cold emails is to be specific.
If there's a problem or concern about something, then make sure that it's clearly stated in your message so the recipient knows exactly what you're talking about and why they need help with this issue.
This will also make them feel more comfortable responding back as they won't have any questions left unanswered!
Now that you know the best way to send cold emails, it's time to learn how to send cold emails properly.
1) Get a list of contacts from your email account and start sending out mass messages in one go- The first thing that you should do is get a list of all of your contacts (i.e., people who have opted-in for receiving marketing communications from you).
You can then use an email software like MailChimp or Aweber which will allow you to send out individualized messages at once instead of having them come through individually over time – what we call a bulk email campaign.
2) Write a good subject line and message- The next thing that you need to do is write an interesting, attention-grabbing subject line for your mass emails so the recipients are more likely to open them up!
This will also make it easier for them to quickly scan through their inbox if they have a lot of messages in there already – which can happen quite often with busy people!
3) Include links or call-to-action buttons- Make sure that you include some helpful information about what exactly the recipient needs help with (i.e., why did they opt -in to receive your emails in the first place) as well as a call-to-action button (i.e., "click here" or "download this now") so they can easily get what they need!
4) Optimize for mobile- You should also make sure that you have optimized your messages for viewing on smaller screens like smartphones and tablets – especially if you're targeting people who are more likely to be using these devices when checking their email.
This will help them find out about the information faster which is important because it's unlikely that anyone would want to miss an opportunity just because they're not on their laptop or desktop computer!
5) Include a link to your blog post- Finally, if you have written an article about the product that you are selling then include a call-to-action button at the end of it so people can easily click through and go directly to your website.
This will help them find out more information (i.e., why should they opt -in for marketing communications from you in the first place?) as well as where they can get access to buy/download what you've just described!
6) Include a link to your social media profiles- If you have any other relevant websites or blogs that are related to what you're selling then make sure that they can easily be linked up to from the email.
This will help people find out more about what else is on offer and where they can get access to buy/download it!
7) Add images with links in them so recipients don't need extra effort- Adding some helpful images (i.e., screenshots, product shots etc.) into your emails helps ensure that readers don't lose interest as quickly because of how busy their inboxes can become.
It's also important to include a link in the image so that people can go straight there if they want!
Cold emailing is a great way to generate leads and opportunities for new business, but it’s important that you follow up on the responses you receive.
There are several ways that cold emails can be followed up with depending on how they were received:
The best way to send cold emails without getting blocked is by using a tool like Aweber or Mailchimp. These services allow you to build your list of prospects and customers, which can then be used for future sales campaigns (if needed).
The only downside with these tools is that they limit the number of recipients per email campaign. They also require that all subscribers opt-in before being added as contacts on your account, so it’s important not to spam people who don’t have any interest in what you offer.
Creating an autoresponder service such as Aweber is easy because they’re free. You can sign up for a free trial and then upgrade to their paid plans if you decide that it’s worth the investment of your time and effort.
The best part about these services is that they allow you to send automated emails, which will be sent out at specific times every day (or week) without any need on your part to set them up yourself.
The only downside with autoresponder tools like Aweber or Mailchimp are two-fold: firstly, there isn't much customization in how you can use them and secondly, they require you to pay a monthly subscription fee which usually ranges from $10-$ 20.
The only way around this is if you have enough subscribers on your list that it’s worth the investment of time and effort (which will vary depending on how much time you spend building contacts).
Creating an autoresponder service such as Aweber or Mailchimp is easy because they're free. You can sign up for a free trial and then upgrade to their paid plans if you decide that it's worth the investment of your time & money!
