May 4, 2021

How To Improve Sales Performance: 10 Proven Strategies

What is the one thing that every business wants or asks? The answer is simple: How to improve sales performance and how to make more money. And how do you think a business can generate more revenue? By improving their conversion rates, of course!

How to improve sales performance? Well a lot of people want to improve their sales performance. 

They spend a lot of time and money on how to attract customers, how to get them into the store, how to keep them in the store… But in all this effort they neglect what could be the most important factor: how to improve sales performance.

If you're a business owner, how do you measure the success of your company? Is it how much money you make each year? Or how many products or services have been sold over time. One way to determine how successful your company is is by looking at how well sales are going. 

If sales performance has been declining recently, don't worry! In this blog post we will discuss 10 strategies for improving sales performance and generating more revenue for your business!

How To Improve Sales Performance?

How to improve the sales performance is a question every sales manager asks. After all, the role of a sales manager is a tough one, and the pressure only builds with every sale missed. 

So How to improve sales performance? It’s easy, with careful planning, attention to detail and some hard-hitting motivation techniques, it's possible for managers to increase the performance of their teams in no time.

1). Determine how much sales revenue you need:

The first strategy is to determine how much sales revenue you need in order for your company to be successful. 

If your current sales numbers are less than half of what they should be, how do things need to change? What needs to happen in order for you and/or your employees to generate the desired amount of leads and close more deals? 

Knowing how many leads and how often a sale needs to occur will help set targets that can then be used as goals or quotas. 

Once these goals have been established it becomes easier for everyone involved with selling products or services within an organization (sales team) to know their role's expectations. 

Now there is something specific they must work towards instead of just "selling" because this could lead them down a path to begin selling things that aren't going to benefit the business in a long term perspective

2). Do your research 

The second strategy is for sales teams and employees alike to make sure they are doing their research on how well potential clients will fit within your current company's policies or procedures, which can be found on your website! 

Many companies have different payment plans depending upon how many products/services you're looking to purchase at one time. For some clients, paying an annual fee may not work because they need access right away; while others might only want monthly payments (which also has its benefits). 

By having this information up front it shows that not only do you care about what's best for them but you've done all of the necessary reading so that the sales team can focus on how to provide them with solutions instead of just trying to get a sale.

3). Follow Up

The third strategy is to ensure that your sales teams are following up like they should be! 

Many customers make an initial contact with you because they were referred by someone else (good for business!), but what happens next? If no one reaches out back it makes it look like lost interest or another company might have better prices/offers; both which could lead down the path towards losing potential clients. 

Make sure every customer gets at least two follow up calls and if possible, try sending some marketing material in between each call even though this isn't always necessary depending upon how long ago the first conversation occurred. 

Even if prospects aren't looking to change anything they may know of friends, family members or co-workers that are in need of your products/services.

4). Review

The fourth strategy is to review how your sales teams are doing with their pitch! For some, this might be the first time they have ever gone into a pitch which can lead down the road towards coming off too aggressive.

Make sure that everyone knows how to present themselves professionally and show empathy when people share information about why they're looking for certain products/services. 

If you feel it's necessary because someone has been in sales roles for multiple years, ask them how they would approach an individual if one of these things were said during a conversation: "We don't really need anything at all right now." or "I'm only interested in X". 

This will make them focus on ways to provide solutions instead of just trying to close deals.

5). Keep Track

The fifth strategy is how to keep track of your team's performance! Many companies have different ways for employees to report on how they are doing with their targets, but what if you don't know how many calls were placed or emails sent? 

It might be a good idea to implement the use of call tracking software, which will allow sales reps and managers alike to log in real time information about each lead/prospect. 

This way everyone knows how often leads are being followed up on and whether there has been any contact made recently or not. If someone isn't following through then it could mean that things aren't going as planned so having everything documented can help uncover problem areas within your organization.

6). Get Your Team Excited

The sixth strategy is how to get employees excited about their work! Every business wants a team of driven individuals who want nothing more than to see the company succeed, which is great. 

However, how do you motivate them? Sometimes monetary incentives for hitting targets might not always be enough if people are getting burnt out from working too hard or don't enjoy what they're doing. 

Make sure that there is an open line of communication between management and staff so everyone feels like a valued member of the organization. 

If someone isn't feeling appreciated then it can lead down the road towards problems within your sales teams because no one will have confidence in themselves when others aren't willing to back what they're saying up with enthusiasm/energy!

7). Add Excitement

The seventh strategy is how to add excitement to your sales teams! Everyone likes to have fun while they work, right? 

While some might think that this is a ridiculous statement then how do you explain the fact that every company has at least one person who makes sure there's always something going on in order to keep spirits high. 

It could be as simple as organizing monthly contests where everyone competes for prizes (for example: top rep of the month) or taking time out each day/week for an activity like lunch and learns; which can help people bond together outside of their daily tasks.

8). Time Management

The eighth strategy is how to make time go faster for employees! Even if someone doesn't like what they're doing it still goes without saying how important it is to ensure that no one is wasting their time with menial tasks like making copies and running errands. 

Make sure that everyone has a set schedule each day (for example: first half of the day dedicated to calls, second half on emails/leads) so they can maximize how much work gets done without having to go back and forth between two things.

9). Establish Independence

The ninth strategy is how to establish one's independence within the company! 

While you want employees who are engaged with what goes on around them there comes a point where people need space in order for themselves or just don't feel comfortable asking questions because no one wants to come off as incompetent. 

Sometimes not knowing how something works might lead towards feeling stressed out about how it could affect your sales performance, but how are they supposed to learn how things work if no one is willing to show them! 

Make sure that everyone has the opportunity and resources in order to grow within your organization so employees can be more involved with how these processes take place.

10). Money

The tenth strategy is how to ensure sales reps get paid for hitting targets/goals! Everyone likes getting a pat on the back every now and again, especially when it's financially driven since people want their hard earned money. 

If goals aren't being met then managers should also try coming up with new incentives such as bonuses or prizes because this will help motivate people even further than usual which could lead towards better results overall.

How To Improve Sales Performance By Improving Sales Funnel

No really, improving your sales funnel really is the way to improve your sales performance.

Many entrepreneurs and small business owners would like to improve the sales process, but there is a common misconception that this needs to be an expensive undertaking. However, there are many simple things that can be done without spending much money at all.

Improving the sales funnel does not mean purchasing new tools or hiring an advertising agency; it simply means rethinking some of the old processes involved by asking some key questions. 

Here are seven examples of how you can improve your sales funnel:

1). Customer Experience - What do you want your customers' first impression of your company to be? A good first impression can make people feel more comfortable about doing business with you, beginning with having a professional website, working on customer service interactions, and providing clear information.

2). A/B Testing - A/B testing is a process of comparing two versions of an advertisement or webpage against one another to see which performs better. 

This can be as simple as changing the color, placement or even font size on a mailer and seeing which version gets more responses. It's beneficial because it's a very low-cost way to test what works without needing a lot of resources.

3). Marketing Automation - One of the most important aspects of marketing automation is data collection and analysis; there are tools out there that will help you do this by using ad tracking systems, lead scoring software, etc., helping you maintain accurate records while also making sure you're getting bang for your buck when it comes to marketing.

4). Customer Research-  Using social media sites like Facebook, Instagram, Twitter and even Pinterest can be helpful when it comes to understanding consumer behavior in terms of where they post what kinds of things they're interested in or looking for. 

There are also websites that offer questionnaires based on your target audience's demographics that will help you get a better idea about how to appeal to them.

5). Gaining Customer Insights - Knowing your customer is the most important part of developing products and services that people actually want; if you listen closely enough, your customers are more than willing to give you insights into their buying behaviors which can help create targeted campaigns at scale.

6). Targeted Marketing - Not all customers are alike, so it only makes sense to tailor your message accordingly by using analytics to see who's actually clicking on what ads and buying certain products. 

By tracking which sources of traffic send the best conversions, you can focus on spending more time reaching out to those audiences.

7.  Social Media Advertising - A lot of companies use social media advertising as a way of getting their product or service noticed; this is something that can easily be done through sites like Facebook or Twitter without too much hassle.


Sales is one of the most important aspects of an organization as it directly affects the company's revenue and profit. The sales force plays a very vital role because its primary job is to bring in new business, increase market share and retain customers. 

However, like other jobs, not all salespeople are born equal. While some excel and deliver strong results immediately after joining, others fail to perform even after spending years at the organization. 

Sometimes certain factors such as lack of training or motivation can lead to low performance but if salespeople do not seem to be performing despite receiving support from the management then it may indicate that there exists a serious issue with respect to hiring practices.

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Himangi Lohar

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