March 1, 2022

How To Do Email Blast: 5 Email Blast Tips To Boost Your Business

Sometimes we find ourselves wondering what the email marketing process is like or what the best practices are so we can get the most out of our email campaigns. With this article, we’ll tell you how to do email blast and you'll find plenty of tips and tricks to help you gain a better understanding of how to create a more successful email campaign for your business.

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How to do email blast? Email marketing has been around for quite some time and has grown in popularity at an exponential rate. A recent study found that email is the most effective tool to increase engagement. 

The best part is, with just one click of a button, you can blast your email out to thousands of people in minutes! Let’s see how to do email blast. 


What Is An Email Blast?

An email blast is simply sending out an email to a large number of recipients. You can do this by using your own or third party software like MailChimp, AWeber, and Constant Contact.

Why should you use it? It’s simple!

There are many reasons why you should consider using an email blast for marketing purposes:

  • It reaches the maximum audience in minimum time and effort – Email blasts reach thousands of people at once without having to send individual emails. This saves on costs as well since there is no need for any additional resources such as graphic designers or copywriters.
  • It’s cost effective – You can use email blasts to reach large audiences at a low cost as compared to other marketing methods like social media, print ads or direct mailings.
  • It has the potential for high ROI (Return on Investment) – With an email blast you have the ability to track your results and measure its effectiveness through statistics such as open rates, click-through rates etc. This helps in determining which types of content are more successful than others so that you can create better campaigns down the road!

 

How to do Email Blast?

There are a lot of email blast tools that you can choose from. Here is an example of how to do email blast using MailChimp:

  1. First, go to your MailChimp account and click on “Blasts” in the left menu bar (you will see it as well).
  2. Click on the “New Blast” button at the top right corner. You should now see all your existing blasts listed under this section. Select one or more emails among them by clicking on their respective title buttons (the blue ones) which have your email address in them.
  3. In the “To” field, enter your list name or select one from the dropdown menu (you can create a new list if you have not yet done so). Then simply click on the “Add To Blast List” button at the bottom of this window and that's it! You're ready to go!

 

 

Types Of Email Blasts

Now that you know how to do email blast, let’s see the types of email blasts. There are a number of different types of Email Blasts you can send out to your audience.

These include:

  • Newsletters – Newsletters are the most common type of email blast and they should be sent regularly to keep up-to-date with industry news, events and competitions! 
  • Announcements – Announcement emails will let people know about new products or services that may interest them. They’re generally used for important announcements such as product launches or store openings! 
  • Promotions – You can use promotions in order to give away free samples, coupons or discounts on products/services etc . You can also use them to draw attention to your products or services! 
  • Special Offers – These are used in order for people to get exclusive access and discounts on a certain product/service. They’re generally sent out at regular intervals such as once every month, week or even daily depending on what you want from the campaign!
  • Competitions – There are many different types of competitions that you can send out email blasts about including sweepstakes, giveaways etc. The reason why these work so well is because they appeal directly to the interests of your audience by giving away prizes that they want! 
  • Updates – These are used to keep your audience up-to-date with the latest happenings in your industry or business. They’re generally sent out once a week, every other day etc.

Key Differences: Email Blasts Vs Email Campaigns

There are a number of similarities between email blasts and email campaigns. Both have the potential for high ROI, both can be used to increase engagement with your audience, but there are some key differences as well:

The main distinction is that an email campaign involves sending emails out over time via automation such as drip marketing or autoresponders. 

This means you will receive fewer emails than if you were using an automated system like MailChimp or AWeber which sends thousands at once!

The other major difference is in how the emails are sent. With an email campaign you can use automation to send the same message over and over again, but with a blast, every time you send out one of these messages it will be different as your audience is dynamic!

 

5 Tips For Choosing The Right Tactics For Your Email Blast

There are a number of tactics you can use to create an effective, engaging email blast.

Here are some examples:

  1. Create relevant content – Your emails should be based on your business and its goals so that they’re useful for the people who receive them. Think about what information or value-adds you could provide in each message and make sure it’s relevant! 
  2. Use images – Images help grab attention as well as add visual appeal to your emails which helps improve open rates and click-through rates! 
  3. Engage with readership – Try using different types of content like videos, infographics, polls and quizzes to engage with your audience. This will help them feel more personally connected to the email blast!
  4. Use content that’s relevant – You want each email blast message to be useful for your readers so make sure it’s relevant by using related keywords in the body of the emails as well as within links you provide. 
  5. Personalize – If possible try personalizing each message based on what they have shown interest in or purchased from you previously.

 

Creating a successful Email Blast campaign is all about making an impactful first impression . By using the right tactics you’ll have a high open rate and click-through rates, which will help deliver your message to more people.

 

Tracking Your Email Blasts Performance

Email blasts are a great way to get your email marketing campaigns noticed by the right people and help increase the number of leads you receive. 

However, it’s important that you track how well each campaign is performing so that you can improve on future ones!

Here are some ways to analyze your Email Blasts performance:

  • Create an Action Plan – You should create an action plan for every email blast in order to keep track of what worked and what didn't work. This will allow you to see which tactics were successful and which weren’t as effective! 
  • Analyze the results – You can analyze the performance of your email blast campaign by looking at open rates, click-through rates and unsubscribe rates. By tracking these you’ll be able to see which tactics were most effective in getting people interested in reading more! 
  • Create a report – Once you have analyzed all of your campaigns it is important that you create a detailed report on each so that they are easy to read and understand. 

 

This will help show how well each tactic worked for different types of audiences as well as provide information on what areas need improvement!

 

Choose An Email Blast Software

There are a number of different email blast software options available to you. These include:

  • MS Outlook – This is the most common type of email blast software and it’s used by many businesses today! It allows you to send out emails directly from your computer, so all you need to do is insert an image into the message that goes with each subject line. 
  • MailChimp – If you want something more advanced than just sending emails through Outlook then this could be what you’re looking for! You can create up-to-date templates which will allow others in your industry to use them as well. 
  • Constant Contact – If you’re looking for something that allows you to create a lot of different types of email blasts then this could be the right choice for you! You can also import your contacts and send out emails directly from there.
  • Mailerlite – This is another great option if you want to send bulk emails, it has an easy-to-use interface which makes creating your campaigns simple! It will allow others in your industry or business to use these templates so they too can share with their audience/s about what's going on in their industry.
  • Campaign Monitor – This is a very powerful email blast software that allows you to create up-to-date templates for your entire list of contacts! You can also choose what type of template each one should be, so it’s easy to keep them all updated and fresh. 
  • AWeber – If you want something more advanced than just sending emails through Outlook then this could be what you’re looking for! 

 

It will allow others in your industry or business to use these templates as well. In addition, if they sign up with their own accounts it will automatically import their contacts into your system, this way you don’t have to manually import them.

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Himangi Lohar

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