How to succeed in sales? How do you sell successfully to your prospects? What are the best strategies for sellers looking to make more money in their business? These are all questions that new and veteran sales people often ask. This blog post will answer those questions, as well as give 16 strategies that will help you succeed in sales!
If you are looking for a way to improve your sales, then this blog post is perfect for you. It will help give you some strategies that can be used by both prospects and sellers.
Whether it's generating more leads or closing the sale, these strategies will make your job easier. We will discuss how to succeed in sales and what are the habits of successful salespeople.
In order to be successful in sales, it's important to develop certain habits. Here are some of the habits of highly influential salespeople:
1. They always have a positive attitude- No one wants to do business with a negative person. Highly influential sales people always have a positive attitude and are always upbeat. This makes them more likable and helps them build better relationships with potential clients.
2. They know when to negotiate- They ask for the sale after giving a presentation that has been prepared adequately and is well polished.
The best time to begin negotiations with prospective clients is immediately following the client meeting in which you've given them all of your materials, or have prepared your sales call notes thoroughly if they are being done out-bound through cold calling or new business presentations (both examples covered below).
The only reason there should be any hesitation about asking for the sale after successfully completing a sales presentation is if your material was lacking or if you lacked preparedness, polishing and thorough knowledge of their company.
3. They're always prepared- Successful salespeople are always prepared for meetings and know their product inside and out. This allows them to confidently answer any questions that potential clients may have and helps them close more deals.
By marketing yourself as a relationship builder you will gain business by word of mouth, but also on the internet so with some time and preparation you can have your website promoting more than just digital products while becoming an excellent team player to work alongside your clients.
Neat little trick is to claim that every client who has come through one company uses yours as well (assuming they know best) and if asked any questions use their name since many companies in this industry do the same or ask for referral experience too.
You should always feel great about asking acquaintances and peers to give you referrals. if they even take them seriously at all, many just roll their eyes in disbelief that someone would want one now then, since it is so obvious who else they have no need of any help from (whereas you can have such a dependence on these people as well).
4. They never give up- Successful salespeople are never intimidated by clients and slowly build a good reputation through their hard work.
In order to get where they want (or be significantly better than) many others who're paid much less, these people always keep pushing forward at any obstacle that stands in the way of some income stream or customer success story!
The more experienced they become with no distractions on the road will most likely continue to follow this practice too because it is a part of who they are and how their brains function.
You shouldn't let any customer cancellations or weird messages from angry customers distract you from your work at particularly trying times.
The proper choice is simply to look up the reason why this particular client didn't stay with them and while in most cases it can be easily attributed to something as simple as a disconnect between expectations on both parts (or just poor communication), sometimes there's more going on that you may not realize.
5. They listen- Once again, the salesperson's attention must be on his customers and what he can do for them.
This is the biggest reason clients will always return to a known trustworthy source of products or services like your business regarding their needs they had in mind (rather than other competing products) should it arise that a more suitable provider than whatever company/business/company-offer of theirs could potentially help.
If a salesperson is better than his anti-competitive competition, he will in turn generate a loyal customer base within no time of going to work for you.
There are plenty of ways that good copywriting can be affected by the sold person's attitudes and presentation which also requires your product value statement to be addressed as well at some point in discussion with clients so it should not go amiss here!
1. Believe in yourself: The first step in “how to succeed in sales” is to believe in yourself. Self-confidence is key to success in any field, and sales is no exception.
Believe that you can be successful and act like it – this positive attitude will help you close more deals. And remember, if you don’t believe in yourself then no one else will!
2. Be careful with your words: This little quote by Hugh Hefner sums things up perfectly – “Be a gangster not a lover”.
You have to establish good rapport and be confident but shrewd at the same time as this can ultimately help you close more meetings than anyone else who is only interested in closing deals to get rich quick.
3. Don’t hide your personality: Especially when talking to older, senior and more experienced clients remember that they have probably been around the sales block a few times before you so it might be better to relax and just let them see how cool you really are!
Look at it this way – do people become less impressed as time goes on? No, surely not! Just because someone has got further up the corporate ladder than you , doesn’t mean they are any wiser.
Approach each client the same way – see if there is a solution to their problem and transfer that into your sales pitch where possible.
4. Know what you’re doing: Although it can be easy at times, always have an idea of how complex something is before talking about it! Researching this important subject will make sure every meeting you attend from now on will go along much smoother.
5. Get to know your consultant: It’s no good being in sales if you don't get along with the people at reception or out of office messages, so do a bit of networking and make yourself stand out!
Likeability counts for nothing as these are prominent businessmen (and women) who quite possibly have devoted their whole career to that organization - they need someone there who won’t let them down.
6. Be Organized: Be sure to bring all your relevant documents with you and always keep it short and sweet. You will be surprised at how quickly people's attention spans are when they have a lot of other things going on in their life at the moment!
7. Have good energy: Ever notice that some salesmen get straight into the sale after meeting someone, whilst others awkwardly fidget about or even stand too close for comfort? It is as if it is the way of their personality – excitement! Be different amidst all your colleagues and one thing’s for sure, you'll be noticed.
8. Utilise key words: Use them well and switch up what needs to be said depending on which client you are with as each type has a specific need that goes beyond everyday conversation.
Think about "concierge" when seeing clients who expect lots of service delivered quicker than expected and "ready buyer" when it is more of a test-think out loud mentality. Mind you, this isn't an excuse to blatantly lie your way through the sales pitch!
9. Be friendly: This boundless willingness will help segue into company culture day one which is crucial in branding yourself as being part of their team – after all they wouldn’t hand over keys to half the city center just because we said so.
10. Seize meetings opportunities: I’ve known salespeople who have used everything from taking notes to checking their watches when it comes time for a meeting – no matter what, if you are unsure about something, say something! Also, stick to your own script… try and avoid bringing in irrelevant information.
11. Look the part: These are some of the more established businesses operating in your area and for goodness sake, don't look under dressed!
If you're going to suddenly engage in classifieds, phone sales or marketing then bring all necessary safety equipment – no harm done if you dress nicely at least!
12. Use technology: Using technology is one of the most important ways in “how to succeed in sales” Utilize technology to help you sell more effectively. Tools like Salesforce CRM, social media, and email marketing can help you reach more clients and close more deals faster.
Ask friends and family to refer you, start using targeted advertising tools such as Facebook ads or Tweetdeck targeted at the right demographics; talk to businesses in your field that they might work well with.
Social media like Linked In can also help you reach out more globally but it is important not to over utilize a tool unless it’s really making an impact!
13. Identify your target market: Know who is looking for what type services and products before walking into a business location or attending networking events.
This will give you the opportunity to tailor your messaging accordingly on social media platforms including Facebook , Twitter or Linked In with messages such as " We meet your need/point of reference… " or if meeting with retailers, you can even ask them to host a photography display in one of their windows or at least post it on Facebook and invite potential clients over.
14. Don't ignore the obvious: Today there are so many ways for people around the world to connect without needing geographical boundaries; in fact people often feel more comfortable interacting with someone randomly than those that they have worked with previously.
It's wise to always be prepared and know who you are meeting up with, what they do and where they're located; this might seem daunting at first but being street smart will assure you of having in-depth knowledge about what the industry is working on right now thereby helping inform your own skillset as well.
15. Follow up: Don’t forget to follow up with potential clients after meeting with them. Show them that you’re interested in doing business with them and that you’re serious about winning their business.
The other option is to email them from a saved draft on your personal account, thanking and encouraging them for their time; it's also always good to ask if they have any questions about what you do.
16. Be persistent: last but not the leat way in “how to succeed in sales” is to be persistent. Don’t give up when things get tough. Persistence is key to success in sales – if you keep going, you will eventually find success.
Let potential clients know how excited you are to talk with them and ask the toughest questions they can think of because if you continue to be persistent, chances are they will open up and give you a window into their business.
