Voice-overs continue to flourish in various fields, such as education, product promotion, and entertainment. A video with an unclear, poorly produced voice-over is, without a doubt, ineffective, and it won’t even matter if the script itself is informative and entertaining. After all, there’s no script that’s any good if it isn’t well narrated.
But, before going further to see the need to hire a professional voice-over artist, you need to first understand what a voice-over is. It’s a voice recording technique done by an off-camera actor, and is intended to be used in a documentary, TV show, film, advertisement, and the like. Voice-over is done during post-production.
When doing voice-overs, there are multiple things you have to factor in, such as voice and audio quality, which is a critical aspect in conveying information. It also has the maximum ability to grab your target audience's attention. The performer must also incorporate the right pitch, tone, and emotion in every single word and line to make the video output more effective in terms of its intended purpose, which is whether to inform, entertain, or incite customers to do certain actions that could be profitable to a particular business.
In this article, you shall familiarize yourself with how professional ai voiceover can boost the conversion rate. So, read on!
Nowadays, your business must have a face and also a voice at the same time. Remember, your target audience usually uses such things to identify your business. This means a professional voice-over gives your brand a personality, which can make you unique from other companies in your industry.
To achieve such goals, you may hire the services of a qualified male or female voice over artist to create your brand's identity—now, there’s a real human being people can connect with. With their help, your audience will be receptive to any message you convey, thanks to their positive, engaging, and encouraging tone, which makes both existing and prospective feel confident in any product or service you have to offer. Also, people can associate the voice with your business, promoting brand recall.
Eventually, all this can lead to a significant boost in your company’s conversion rate.
Organizations usually work towards attracting and inspiring audiences to check out and buy their products or services. This is the primary objective and dream for every business regardless of who the target audience is or the video ad type.
This is where having an excellent voice-over comes in handy as it not only captures the audience’s attention. A professional voice-over actor can also provide the visitors with the needed guidance on what to do to get to your offerings. This, in the long run, will help boost your conversion rate as more people will be encouraged to check out your brand as you provide them with clear instructions on how they can experience your products and services.
It’s no secret that video campaigns are effective marketing tools in this time and age. But, these won't be able to achieve their intended results if they have poorly produced voice-overs. These might discourage your prospects from watching the entirety of your video ads.
By hiring a professional voice-over artist, they’d ensure that each word in the script is clearly spoken and audible, and that the tone used is suitable for the target audience. Through their know-how, the quality of your video ads is amplified, winning the trust of your existing and prospective customers as they’d come to believe that you’re offering high-quality products or services as well.
If you're a consumer, you'll want to connect with a business that has a ‘voice’ or personality like yours. This explains why utilizing a voice that genuinely and effectively speaks to your target audience‘s gender, age, and interests can increase engagements on your videos and improve your conversion rate.
You may use the information collected from your target audience to figure out what they'd love to hear. This will enable you to develop a voice that can resonate with them.
For instance, if your goal is to create a video ad for Spanish-speaking customers, hiring a professional voice-over artist who can fluently speak this language—one who can execute the right accent, inflections, and the like—will boost your company’s appeal to more than Spanish-speaking people around the globe. This is simply because the native Spanish speakers will feel valued and convinced that you fully understand and can satisfy their needs.
Professional voice-over artists can execute the right emotion in each line of the script. They can also adjust their tone to create the right atmosphere for your desired theme or vibe. Also, with the right emotions, you can highlight critical points you want to make known to your audience without ever confusing them with your intentions.
Professional voice-over artists know which words and phrases to emphasize so you can effectively get your main points across. As a result, your audience can understand exactly what you’re saying and not have a hard time figuring out your intended message.
In addition, a professional voice-over artist is able to give commercials the authenticity they require. If the voice-over is done in a way that speaks to the heart and soul of your target audience, chances are they’d build a better rapport with your brand and as they'd feel like you’re fully aware of their pain points, without sounding forced or too good to be true. This way, they’d come to realize that your products or services are the answer they’ve been searching for.
Takeaway
To effectively transmit your intended message from your videos to your target audience, you must consider investing in professional voice-over artists. They're well-equipped with technical knowledge that helps them apply the right firmness, pitch, volume, tempo, and tone. With their help, you can produce top-quality videos that can easily capture customers' attention. As a result, your business can enjoy a boost in conversion rate, eventually leading to increased sales.
