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What is Zoominfo?

ZoomInfo is a sales intelligence data provider that builds go-to-market solutions that help companies hit their revenue numbers.

ZoomInfo (Nasdaq: ZI) is a global leader in go-to-market intelligence solutions. Their platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivalled data coverage, accuracy, and depth of contacts. The company’s large and diversified customer base consists of customers from global enterprises, mid-market companies, and small businesses.

ZoomInfo layers additional tools on top of that intelligence—such as conversation intelligence (Chorus), sales engagement (Engage), and data orchestration (RingLead)—to help you engage with prospects and customers. ZoomInfo is a powerful, yet affordable marketing tool that marketers of all levels can use. 

Zoominfo key features

ZoomInfo has tons of great features for sales teams. Let’s take a look at some of the top tools that SalesOS has to offer:

• Data-driven insights – Use contact data and company data to target companies. The accuracy of data is very good and we like direct dial numbers. You can also see the intent data.
• Automation – Built in email finder along with sales engagement app, makes it easy to use.
• Robust integration options – Integrate ZoomInfo with your favorite business tools, including Slack, Salesforce, Hubspot, and more.
• Website chat for sales – Leverage a high-quality chatbot tool to automate key pieces of sales interaction and shorten your sales cycle.
• Lead enrichment – Enrich your data and use it for hyper targeting.

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Pricing

The cost of a ZoomInfo package can depend on your company size, number of users, the different pieces of data you would like, etc. You will see quotes from many different places, including Reddit, RevGenius, TrustRadius, Fb and Slack groups, etc but you will need to talk to their sales reps for customized pricing. From what we have have seen so far, we believe pricing to start at $15,000 per year minimum.

Some screenshots to give you idea on pricing -

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Zoominfo Plans

Zoominfo has 3 plans

1) SalesOS, which includes database, buying intent, engagement app and integrations.

2) MarketingOS. which includes contact data and marketing solutions for the team.

3) TalentOS used for hiring candidates.

ZoomInfo Addons

In addition to three primary SalesOS plans, ZoomInfo offers a number of add-ons for an additional price. You will have to talk to sales team to get an idea how it increase costs.

Common add-ons include additional communication options and enhancements, premium support plans, and automation features.

Chorus is an intuitive add-on that leverages AI to analyze trends and provide real-time feedback and guidance for conversations with prospects.

The Engage add-on automates sales outreach, allowing you to identify and connect with buyers at scale.

If you’re looking for enhanced customer support, ZoomInfo offers premium customer support plan as well.

Conclusion

ZoomInfo or any other alternative, it would have to be your team's decision after a thorough assessment. Once you have figured out the data provider and sales engagement tool, you should have lots of leads flowing in. Don't forget to warmup the emails.

If you want a done for you service, you could also try us. We generate 15 qualified leads for $4k a month approx using AI and gifting.