Mailchimp and GMass are two of the most popular email marketing tools on the market. However, they serve different purposes, which means they have different features. In this article, we compare Mailchimp and GMass to find out how they differ and what benefits each has to offer.
Mailchimp and GMass are email marketing tools that allow you to send emails from your WordPress website. They have a lot of features that make them both popular options for sending out newsletters, announcements, surveys or anything else you want to communicate with online users via email.
Mailchimp has been around since 2005, while its competitor GMass was created in 2015. Both of them have their own strengths and weaknesses, but in this article, we will compare Mailchimp vs GMass to find out which one has the best features that are worth using.
Comparing features is the first step in building a better picture of a product. The problem-solving ability of their end-users is always relevant in product features. Gmass and Mailchimp are very different in terms of some of their features. Let's run through each tool one by one and determine the merits of each one.
There are many features you get if you work with Gmass, including:
Mailchimp has its own set of unique features:
The main difference between both is in terms of their automation capabilities which makes GMass more advanced than Mailchimp. Some people prefer using Mailchimp because they find its interface easy enough, but this does not mean there is no way around it; on the contrary, you can use the Mailchimp API to achieve most of what you want.
There are some plugins available that allow you to integrate GMass with other email marketing tools like Aweber and GetResponse. You will also have an option for creating your own autoresponder from within Gmass itself, so all that's left is just a little bit of coding knowledge (which anyone can get).
Another area where GMass is superior to Mailchimp is in the email follow-up section.
Mailchimp does not have any built-in feature for sending autoresponders, so you will need to do it manually by setting up an autoresponder and then adding a link within your template that allows people who subscribed to your list to access the autoresponder page.
This can be quite time consuming because most of us are busy with other things at work and don't want our emails being delayed or lost due to technical difficulties.
With Gmass, on the other hand, you can work with your autoresponder by simply creating a new email template and adding the necessary code. You will be able to choose between sending an email or using SMS alerts for those who are subscribed to your list but do not have access to the internet.
In terms of tracking and analytics, GMass has some features that make it more advanced than Mailchimp's platform. For example, if you want someone on your list to become a part of one of the campaigns in which they were previously sent emails (like when they subscribed to your list), you can use the "send again" feature.
You will also be able to see what campaigns are most popular and which ones perform best for a given period of time, so it's easy to determine which one is performing better than others. This helps in deciding on how much budget should be allocated towards each campaign or segment within your email marketing strategy.
Mailchimp doesn't offer any analytics tools at all (unless you purchase their own plugin). However, they do have some features that allow you to track open rates and click-throughs as well as other useful metrics.
GMass and Mailchimp both allow you to integrate their platform with various tools. However, there are features that make GMass more attractive than Mailchimp's:
GM Mass allows integration with Google Analytics (GA), Facebook Pixel, Twitter Ads API as well as Salesforce Marketing Cloud. This helps in tracking conversions and ROI on your campaigns through these channels.
You can also use the analytics data from GA or any other tool to create custom reports for each segment of your list so that you know where they click most often or what kind of content performs best for them during certain periods.
With Mailchimp, there are not many integrations to help you track your campaigns and measure the performance of each one. These include Google Analytics and Facebook Pixel. However, there are some features that allow you to track your email campaigns without the need for tracking tools like GA or FBP at all.
You can use Mailchimp's "send later" feature in order to send an email campaign after some time has passed (e.g., 24 hours). This is useful if you want to target users who have already opted out from one of your previous campaigns but have not unsubscribed from it entirely yet; they will still be interested enough in what you're offering them so that they would open up more emails from you.
The pricing plans for GMass are more flexible than those of Mailchimp. You can choose between a $99/month plan that gives you access to all features or a $199/month plan that allows you to run up to 1000 campaigns simultaneously (versus the 500 maximum on the free version).
The paid plans also give you extra storage space as well as other useful tools like automated email templates, A/B testing, and advanced segmentation options. However, if your list is small in size, you can try Mailchimp for free.
With GM Mass, there are two subscription plans: the Basic plan (which gives access to all features) and a Pro plan that has more advanced options such as automated email templates and A/B testing.
For example, if you have 100 emails in your list but want to send ten different types of content out to them at once, this is where the Advanced Segments feature comes into play; it allows you to create multiple segments based on various criteria like location or device type so that each segment receives only relevant messages from your list.
If you are looking to build a more robust email marketing campaign, GMass provides the ability to integrate with your CRM and other third-party systems.
For example, if you have an online store that can be accessed through your website or by mobile devices like smartphones or tablets, then GMass allows you to send emails directly from there as well so that customers who want discounts for their purchases can get them on the go.
Mailchimp offers free customer support via phone calls and email messages; this is especially useful for beginners since they do not have to contact their provider in order to get support. However, GMass offers a much more extensive customer service system that includes live chat and ticketing systems for resolving issues.
So there you have it, some of the main differences between GMass and Mailchimp's email marketing solutions. The bottom line is that both these services offer a lot to their users, but they are not exactly alike in terms of features or pricing plans.
This means that each solution has its own advantages and disadvantages, which should be taken into account before making your decision on which one to choose for your business email campaign needs, as well as when setting up an autoresponder with either service provider!
An email marketing solution with a lot of features is fantastic, but if you don't learn how to use them, they can begin to leave a negative impact. When you're looking for a marketing tool, usability should always be a primary concern. Mailchimp is a mature product with a lot of features to discover, including connected social media campaigns and CRM technology.
The interface is well-planned, with a lot of simple elements and components that make your life much easier. It's very easy to choose and adjust the elements of a template, for example.
However, because of the fact that it is a marketing tool, it's not perfect. For example, if you want to send an email campaign with many recipients and customizations (like images or text), you have to create multiple templates. Also, some features are missing in GMass Marketing, such as:
1) The ability to add attachments directly from your Gmail inbox;
2) The ability for users of different devices (e.g., mobile phones or tablets);
3) An integration with other third-party services like Dropbox;
4) A way for contacts on one list to only see messages sent by others on the same list.
On the other hand, Mailchimp is a more basic tool with fewer features, but it's easy to use and has an intuitive interface that makes things easier for users. It also integrates well with third-party services like Dropbox or Facebook Messenger, so you can easily send customers messages from their favorite applications on all platforms (e.g., Android, iOS).
So, to conclude, there are many tools out there to choose from, but the important thing is how you use them.
You have to learn how each tool works and what it can do for your business in order to make a decision that will be useful for all of your employees.
If you are looking to connect with contacts across your entire revenue operations (Leads, Prospects, Existing, and Churned Clients), Cliently would be a great way to engage at scale. Sometimes multiple tools can leave blind spots in who's engaging, how they're engaging, and when to engage. This is where Cliently could benefit you the most. If you are looking for a tool that allows you to create and manage your entire email marketing campaigns, then Mailchimp would be the best choice.
If you need an easy-to-use platform with features like Lead nurturing, segmentation, analytics and more, or if you want to use automation tools such as Zapier integration or AWeber's workflow functionality – then GMass Marketing is probably the right fit for your business.
The most important thing is not which tool is better but how they can help improve your revenue operations in terms of efficiency (time spent on tasks), productivity (time spent on tasks), and effectiveness (increase revenue).
