Here are some of our favourite follow up email subject lines examples that have been proved to have higher open rates than the rest of the industry. Many of them may be altered to match your brand's style or personality.
When it comes to sending follow-up emails, many salesmen are hesitant because they don't want to seem overbearing or inept.
When it comes to following up, 48 percent of sales people never do, and 44 percent of those who do give up after the first effort.
However, salesmen who fail to follow up will surely be left behind. At least four follow-up efforts are required before 80 percent of clients say yes. These figures show that your follow-up email campaign must be a well-thought-out part of your entire outreach strategy. Here we are with follow-up email subject line examples and facts related to it.
It's completely typical for a prospect to ignore your first two efforts to contact them, after all. The typical email user gets over 120 emails a day, so it's understandable that some communications get lost in the shuffle.
Salespeople who are diligent in their follow-ups, according to the statistics, will be rewarded.
However, how can they be sure that their message is heard and acted upon? When you're up against over a hundred different messages, grabbing the reader's attention is no easy feat.
The subject line of an email is located here. In your follow-up effort, the subject line has a huge impact. 47 percent of receivers decide whether or not to open an email based just on the subject line, which is the decisive factor in many situations.
To guarantee that your subject line stands out from the throng and gets opened, we'll go through several proven methods.
More than 85% of people open emails with great subject lines. When you consider that the typical email open rate is just 12–25 percent, it's quite an accomplishment. If you've ever struggled to come up with a catchy subject line for a follow-up email, this guide will help you out.
It's common knowledge among salesmen that their emails should be targeted to the reader's specific demands.
Generic emails have a conversion rate that is six times greater than those that are personalised.
Subject lines follow the same rule. Like the example below, many popular subject lines include the reader's name.
You might also include a precise day for the meeting. This may serve as a reminder to the reader of the last time you spoke with them.
For the receiver, a customised subject line is meant to make them believe, "This email was written just for me," amid a sea of other messages of follow-up email subject line examples.
The best salespeople recognise that their interactions with customers should be value-based.. Before closing a deal, it's essential to provide value and provide advice so that prospects are more likely to sign on the dotted line in the first place.
Look at the promise this subject line makes to the reader.
Your recent meeting's unaddressed questions, or a related blog article that you believe will connect with them, may also be referenced. Make sure this material is tailored to fit a certain audience's needs.
There are exceptions to the rule, but the general rule is to keep your subject lines to a minimum. According to our research into email subject lines, the best open rates are seen between the first and fifth words in a subject line.
Subject lines that are overly lengthy risk losing the attention of recipients in less than a second, which is why it's important to keep them short and sweet.
In addition, many readers access their inboxes through mobile devices, where subject lines are more likely to be truncated due to length restrictions on those devices. If the text must be longer than 10 words, the most significant information should be placed at the top for follow-up email subject line examples.
63 percent of potential customers will not make a purchasing decision for at least three months, and 20 percent would wait more than a year.
As a result, you must be prepared for a lengthy process and create your subject lines with this in mind. For example, you wouldn't send a follow-up email with the subject line "Thanks for our meeting eight weeks ago" after a two-month break.
Use the tempo of your subsequent series to better craft your subject lines. The frequency with which you communicate with your customers can help you portray the proper tone, urgency, and value. Using a programme like Yesware, you may streamline and customise this procedure.
As a result of our sales follow-up statistics analysis, we determined that six contact points over the course of around three weeks is most effective.
Reminding you that this is YOUR NAME OR COMPANY NAME, once again. Alternate Formality: Nice to meet you, <NAME>!
A more relaxed option: Thank you for coming, NAME>!
Hello, <NAME>. This is just a quick note to say hello. Simple samples of subject lines that you may use to communicate with anybody you've interacted with in the past can be found here. Warm yet professional, they show that you wish to build a closer connection with the receiver.
You may recall that I was the <PROSPECT'S NAME>.
You may also say: Hi there, my name is <YOUR NAME>... As far as short and customised subject lines go, this one ticks all the right boxes. An intriguing topic and an appeal to memory are both used to draw the reader in. Emails that have both of these elements are more likely to be opened.
Greetings, <NAME>, and thank you for your attention. You may have mistakenly received my email.
A second option is: 'NAME,' did you miss this?
Who hasn't let a crucial email get buried amid junk and promotional messages? Subject lines like this are effective because they make it clear that the recipient may have missed your earlier email.
If such is the case, the reader is more likely to open the follow-up. Because no one likes to make someone else feel like they've been forgotten, this subject line may make them feel exactly the pressure they need to re-engage.
Is there a free <DATE> at a <TIME> available?
Another option is to call DATE directly. 20 minutes? That's a long time.
With this subject line, you go straight to the point with a specific request for a time to meet. The sender is banking on the recipient checking their calendar on their own will. The subject line makes it simple for them to answer yes if they're available. In this case, they should be able to come up with a new time that works for them (and if they don't, you may ask them what works best for them).
A new 'DEPARTMENT' plan for 'COMPANY' is being proposed.
The first steps to solving PROBLEM" are here. Here's the details. I kept my end of the bargain. To my surprise, I spotted this on a social media platform and thought of you. – A subject line focused on value is a sure bet. If you haven't seen each other in a while, there are a variety of ways to structure them, and they may be tailored to the recipient's requirements and personality.
'MUTUAL ACQUISITION' prompted me to write to you. I just spoke with MUTUAL ACQUAINTANCE, so I thought I'd get in touch." Sending an email to someone with whom you have a common interest may help move your message to the top of their inbox. As long as you're being truthful while mentioning someone by name, it's OK to do so. An enthusiastic reaction might be generated through a reference.
Is there anybody else I can talk to about this?
Alternatively, would you want me to cease all communication with you?
You could be contacting the incorrect person if you get no answer. Someone with a different job title may be required to assist you.
Identifying the key decision-makers may be accomplished by asking for names in the subject line of the email. You may be able to get the right person if you provide the receiver a "out," or if you give them the chance.
Best practices for follow-up subject lines may be found here (bonus these apply to cold emails, too). Using these methods can help you get more responses from your customers.
Try to stay away from subject lines that are too promotional or that attempt to deceive the recipient into opening the email by making an irrelevant reference. Using click bait is a certain technique to get your email in the spam folder of the receiver. When writing a subject line, it's important to keep the content of the email in mind.
Your open rates may be lower than you'd like, and if so, A/B testing is an excellent email marketing strategy that may assist get to the bottom of your lack of reaction to your emails.
It is possible to test two distinct subject lines and see which one performs better by using A/B testing. With this information, you can create successful email campaigns that you can use again and again for your customers. This is a fantastic resource.
Create suspense by ending on a cliffhanger. An appealing initial impression may be created by using a subject line that intrigues the reader. Do a few lines like, "<NAME>, are you in?"" , or "<NAME>, what do you think?". Make sure that the content of the email corresponds to the subject line you've chosen.
Get someone's attention by pleading your case: Some salespeople have found success by requesting assistance from the receiver. "Hi 'NAME,' can you help me reach 'DECISION MAKER'?" might be an effective technique for finding the proper person to contact. An appeal for assistance is more difficult for individuals to ignore than broad outreach.
Make a point of addressing their actions: As a last resort, you may try utilising the subject line of your email to directly address the behaviour of the receiver, such as "Hey <NAME>, you're not opening my emails. "Is there anything wrong?" you inquire. For the first email in a series, this may not be the greatest method, but it may work later on when you have more information.
It's possible that a subject line that comes off as too formal may be mistaken for spam, believe it or not. Using some of the strategies listed above, you may be a little more casual with your subject line.
Adding a personal touch and increasing response rates may be as simple as using the recipient's name or mentioning something they stated in your previous meeting. Subject lines with all capital letters might come across as spammy, therefore it's best to use lowercase letters after the first word.
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Long subject lines will be truncated since 56% of email opens occur on mobile devices. Between six to 10 words works best, but fewer than five is OK as well. (mailshake.com)
When to make use of it Use this subject line for a follow-up email when you want to know whether a recruiter or hiring manager has responded to your job application or interview.
Why it's so good: The receiver will know quickly that you're a job seeker looking for updates on a particular interview if you include the job title you've applied for in your email.
Go back to the top of the page.
Is there anything I can do for you that you don't want me to?
When to make use of it To see whether it's time to part ways with a receiver, use this subject line.
Why it's so good Your receiver is the one in control of your communications, and they may opt out at any time, so this is an excellent subject line. It also demonstrates that your purpose was not to be a bother, but to be of true assistance.
Remove them from your email list if the receiver indicates that they aren't interested. But even if they don't reply, you should cease sending them correspondence.
The chance of ending up in the spam folder and damaging your reputation as a sender is much better than constantly sending emails that are never read and risking your sender reputation.
Tips for writing better follow-up email subject lines include the following:
More than eighty-five percent of consumers use their mobile devices to check their email.
And if your subject lines are too lengthy, your receivers may not be able to decipher what you're trying to communicate.
Your subject line should include six to ten words at most.
Avoid using language that might be confusing to your intended audience. It's important to bear in mind that good subject lines have a friendly tone while still being concise and engaging.
This shows that you've done your homework and aren't just sending a generic email.
As a result, the receiver will be more likely to open your email. Even research revealed that customised subject lines may boost open rates by 37%. Because of this, it might be difficult and time-consuming to manually create a customised subject line for each recipient.
Personalizing your follow-up email subject lines has never been easier with the help of an email marketing tool. Tools like this one may automatically customise the email depending on the recipient's preferences:
Even after several attempts, a receiver may still fail to react.
However, don't use this as an excuse to write aggressive subject lines for your follow-up emails.
As an illustration of this, refrain from using subject lines such as "Can I get a response to this email?" When someone opens your email, you don't want it to seem as if they are doing you a favour by doing so. Emails may often lead to a mutually beneficial relationship, so make sure your subject lines portray your confident personality.
The practice of using clickbait subject lines is adopted by many unscrupulous email senders, which is unfortunate.
Because they say something that is too wonderful to be true, they deceive the receiver.
Avoid topic lines like "You'll never believe..." and so on.
The recipient's spam filters may catch your message if you don't avoid these approaches, which might damage your sender reputation. Furthermore, you'll tarnish the confidence of the people you're trying to reach and damage any opportunity of creating a long-term connection.
The first time you send a follow-up email, you won't get it right.
There is typically a lot of trial and error when it comes to writing a fantastic subject line. It's generally accompanied by:
If you're a marketer or salesman who needs to deal with several follow-up email subject lines, all of that is a lot easier said than done.
A/B testing is a quick and easy approach to make sure your email subject lines are working. And how should these experiments be carried out?
Use the same subject line personalization tool that you're already using for email marketing!
Emails with various subject lines are sent in two separate batches (for example, one with emojis and the other without). The reporting component of the application may then be used to determine which subject lines had the most impact on your audience.
You then repeat the procedure with a variety of follow-up subject lines to find the one that performs best for your sales or marketing emails.
Is there a certain email marketing service that you should use?
A Gmail-based email marketing and follow-up automation tool
Employees at companies like Google, Uber, and LinkedIn and social media heavyweights like Twitter and LinkedIn use it often. Small company owners, solopreneurs and marketers alike may benefit from the tool. It's also a great option for casual email senders.
Check gmass
Most of the time, the subject lines of your follow-up emails influence whether or not a receiver will open them.
If you want your emails to get read, use one of my follow-up email subject line ideas or use the advice I provided to craft your own catchy headline. It's also possible to use an email marketing tool like GMass to customise your subject lines, monitor their success, modify follow-up frequencies, and take the necessary measures to increase recipient engagement.
