January 24, 2022

What Experts Estimate That The Average Cost Of A Single B2B Sales Call Is About?

If you're like most salespeople, it's likely that your average day involves a lot of cold calling. That's why we wanted to provide some context for how much it costs to make one phone call.


New research from Cloudmark estimates that the average cost of a single B2B sales call is about $500. 

Now, that's not too bad for a 1-hour phone call, but this number is average. If you do the math, it means that some calls are costing over $1,000 per hour! And the fact is these costs can quickly add up if your sales team engages in many repetitive calls.

How do experts estimate that the average cost of a single b2b sales call is about $500-$1000?

What Is B2B Sales?

Here is how experts estimate that the average cost of a single B2B sales call is about $800?

Read the full article to understand better.

B2B sales: Which are the models and processes that typically costs 0 to $1,000 per call on a single 

Experts estimate the average cost of a single b2b sales call is about business growth.

Typical b2b projects depend on multiple business functions and processes, thus creating complex decision making within a company B2B sales calls will typically be defined by their specific objectives. 

For instance, SME profitability is one factor that can cause companies to decide to take part in financial services such as investment funds. 

Sales involve more work, usually require a higher level of competence, and the rewards are far different from those involved in consumer sales.

(I) B2B is also defined as  "business-to-business". In short, B2B encompasses about 85% of all commercial transaction activity in the U.S.

(II) With only 15% coming from consumers. A majority (about 80%) of these kinds of transactions are made by businesses other than corporations for goods or services that are sold by companies already in business; about 20% of these transactions are made for goods or services that are sold by companies already in business.

B2B differs from commercial (C) software sales, the sale of computer software to businesses which then use it to carry out their daily functions. 

To a large extent this is because B2Bs often involve integrated products , rather than just information technology on its own 

(III) And they require specialized skills not commonly employed as part of an individual department. There are 2 major types of B2B sales: Trade Show Models, which often include live demonstrations and/or buyer orientation sessions.

(IV) Provider-based models where a large group of potential buyers is contacted by the seller through their insurance agent or other distributor's relationship.

(V) In both cases there is usually high effort invested in defining the company image to promote trust with existing customers but it isn't necessary.

B2B Sales Representative

A B2B sales representative, or BBSR for short, is the person in charge of a team. 

Every organization has multiple aspects to its success and a business needs to hire people who fit every aspect. 

The BBSRs are trained on how to sell their company's products and services internally as well as externally whether that be through conference calls, meetings with prospects or customers, representing their company at national conventions and trade shows, lead generation , etc.…

Common duties of an effective BBSR include:  

• Developing relationships with external stakeholders outside your organization

• Closing deals with new clients (internal as well as external).

• Enhancing the CEO's [and other senior leaders'] awareness about your company. "A BBSR should be an advocate for their company and alumni attributes by working hard to make sure that internal stakeholders become familiar with their products, services or technology."  

B2B Sales Process

The B2B sales process begins with identifying target buyers and developing a plan to meet their needs. 

Next, sales reps reach out to potential customers via phone/email in order to qualify them as definite or likely candidates for the company’s products or services. 

Once qualified prospects make their way into a sales cycle that is assigned specific goals by planning managers, selling representatives pitch buyers on why they should buy from this particular organization rather than other organizations in their industry. 

Closing deals often begin when the buyer signs off on client agreements, terms and conditions through close of deal processes such as site visits, proposals, etc.

B2B Sales Funnel

A B2B sales funnel is one or more stages of the sales process that lead to a closing, up-sale, or referred close. 

Once your prospect indicates excitement about your product and/or service, and you have convinced them through presenting value (i.e., demonstrating how each solution will improve their business), moving forward with the sale becomes a matter of proper compensation and timing — in other words, deal structure.

For most B2B deals related to products and services where there are existing providers in the market — such as software applications for digitizing documents for legal teams, social media, etc.

How do you make a B2B Sale?

Successful B2B sellers employ sales strategies, tactics and technologies (SAT) to help them win more business, generate closer relationships with customers, and achieve their goals.

Selling in today’s digital marketplace depends on the use of both digital and analog tactics. Digital selling relies much more on technology developed by software companies; however, traditional approaches that utilize human interaction are still a tried-and-true strategy for winning business from buyers. 

B2B Sales Techniques

1. B2B Ideation

One of the best tips on how to make a B2B sale is ideation. This means, take time and think about what you can say or do that will encourage your buyer to want to buy from you. 

The idea could come from an internal Idea Generation Meeting (IGM), competition, trusted sources or any other source that might lead to ideas such as who they could be ideal clients for, however good it may sound in theory but not yet proven in reality.

Asking open-ended questions should help gather more potential ideas regarding their buyers and ultimately growth.

2. B2B Sales Tips

Finding your ideal B2B sales technique, know exactly what to do and what NOT to do. For example:

What is the best time of day for a B2B sales call?

When should you use an email sequence versus a phone call?

How often should you prospect in real-time vs. maintain your leads/opportunities in inactive status for some period of time before calling back on them?

What’s the difference between B2B outside sales reps and B2B inside sales reps?

Outbound B2B sales rep vs. inbound B2B sales reps:

For many companies, an outbound sales rep is a valuable resource for providing product awareness and education to customers and prospects. 

For example, firms can use outbound marketing tactics such as webinars, presentations at trade shows or conferences, etc., to spread the word about their products.

Outbound B2Bs often get more respect than inside B2Bs because they tend to be more effective at network building (because they are not reliant on channel personas). 

Their per-call revenue exceeds that of inside B2B sales reps.

Some companies might have a “roomful” of borders, but only one or two people on the roster to hit ovens and cold calls for that particular market — that would be an example of having unanswered needs inside their organization and not enough resources (in-house) available to fill those gaps.

What’s the difference between B2B sales and B2C sales?

Similar to the difference between B2B outside sales reps and B2B inside sales reps, B2C (Business-to-Consumer) sales professionals are often referred to as buyers rather than sellers. Nevertheless, a buyer can also be referred to as a customer.

In general terms, buyers purchase large quantities of products for their personal use or for business expenses. Oftentimes, buyers do not have direct access to high-level customers and thus will require an intermediary (e.g., reseller vendor). As such, buyers can find it advantageous if suppliers offer enhanced lead generation programs.


B2B organizations have several unique challenges when compared with their B2C counterparts.

There is no single, commonly accepted definition for "business-to-business" (B2B) sales versus "consumer-to-business" (B2C). 

A related challenge involves the lack of standards and practice regarding B2B and B2C organizations. 

This lack of consistency within the industry makes it difficult to accurately compare and contrast the two types of companies in a way that would give both groups an equal advantage over other competitors.

While businesses must offer products or services to humans as opposed to animals, processes are significantly more complex.

Human behavior is less predictable and much harder to understand than wiring a lamp in an old house or fixing a car.

Certain financial risks associated with consumer-driven sales can trouble B2B organizations even though attempts should be made for consistency between the two fields of selling. For example , both business buyers and corporate clientele generally trust their representatives only when those individuals prove trustworthy (i.e., reliable).


1.What is prospecting?

Most salespeople don’t have time to prospect for new business, but prospecting is an essential part of any successful business. Prospecting involves making contacts with potential customers and securing the initial lead for a sale that could be worth about $1 million.

To find prospects, most businesses use marketing and advertising techniques such as cold calling or email campaigns — which may catch only some people who are already interested in your products or services. 

2.What is CRM and Pipeline?

CRM is the process of "integrating a customer relationship management system that allows sales, service and other departments to work more effectively together" (Wikipedia).

A. Focus on what the sales pipeline is in your own company and plan to improve it.

B. Optimize pipeline management measures, including open rates, close rates per deal cost as well as the number of opportunities that are dying due to a lack of support for them from other departments (sales & marketing)

3.What are the advantages and disadvantages of using experts for selling b2b products or services?

There are many advantages of using experts for selling b2b products or services such as:

• They are experienced in the industry. 

• They have high credibility and trustworthiness among customers. 

• They have a wide range of contacts which can help in sourcing new leads. 

• Experts know how to communicate with clients, which increases customer satisfaction. 

However, there are also disadvantages that come with this such as:

- Customers might be more likely to trust an expert than someone they don't know well enough or who is not an expert in the field they work in. 

- There is a higher chance of sales slipping through the cracks if customers feel like they were not listened to properly by the expert they worked with.

4.What is the average cost of a single B2B sales call?

The average cost of a single b2b sales call is $800.

This is the cost per hour of time spent on the phone with your customer, which can be broken down into:

• The first 30 minutes are spent on introductory and pre-call planning, 

• The next 45 minutes are spent on initial contact and lead qualification. 

• The final 15 minutes are spent wrapping up or closing the call.

5.How much should you pay for B2B leads?  

B2B leads are of different types and pricing varies depending on the type of lead you are looking for. 

Here is a list of some B2B leads that you can buy:

• Sales leads- salespeople who want to know more about your company, products, services or potential customers in general. The price of these leads depend on how many sales people contact you about it. If there is no specific number mentioned then it would be determined by negotiation between the buyer and seller. 

• Executive search- executives who have recently left their company and are looking for a new one to work with or those who have resigned from their current job but don't want to leave completely. These types of leads will also vary in price depending on the amount of time spent sourcing them out, which means that if you're willing to pay more money then they will cost more as well. 

• Customer care inquiries- customer service managers that need help with something at your company and contacting them will be helpful for both parties involved.


In brief, hiring an expert for a single b2b sales call, it depends on what you are looking for.

There are three types of experts that can be hired for this task: 

1. Market Research Experts - These experts will help you to find out the best way to market your company and its products. They will help you identify target markets and potential buyers. 

2. Social Media Marketing Experts - These experts will help with marketing on social media platforms like Facebook, Twitter, Instagram, LinkedIn etc., these professionals have years of experience in managing multiple accounts on different social media platforms as well as creating content that is engaging and interesting to customers. 

3. SEO Experts - These experts will help create optimized content that is search engine friendly which in turn helps your business rank higher in search engines like Google or Bing when someone searches for related keywords or phrases relating to your business's name/products/services etc.

No items found.

Haris Mirza

Share Post:

Comments System WIDGET PACK

Start engaging with your users and clients today