January 10, 2022

The Ultimate Guide To Email Prospecting: How To Get More Emails Opened

Email prospecting is a time-honored and proven strategy that helps you find prospects, expand your reach, and convert more leads into customers. But in this age of information overload, how do you know if email prospecting works? We help you answer these questions.


Email prospecting is a valuable and effective way to build your brand. But how do you know what kind of message will work best? This guide explains the different types of email marketing messages and which ones work best for different types of contacts.

What Is Email Prospecting?

Email Prospecting is often viewed as the modern equivalent of cold calling. The content usually centers around features and benefits, with a brief explanation on how to take advantage of them.

Email marketing is the process of sending emails to people who have expressed an interest in your products or services. You can use email marketing to:


1. Increase sales and revenue by reaching out directly to customers- This will help you increase customer retention as well as improve conversion rates, since they’ll be interested in purchasing from you again if your service meets their expectations. 

You can also change consumer behavior through this method; for example, when a potential client sees that other businesses are successfully using yours , they may decide it would be worth trying too . 


2. Increase brand awareness- You can use email marketing to reach out to people who are interested in your industry or product, and you’ll gain a better understanding of their needs as well as how they might view your company.


3. Gain new customers- You gain new customers by reaching out to leads that have expressed an interest in what you offer but have not purchased anything yet . 

This is a great way for businesses with products or services that aren't immediately beneficial (such as informational websites) to increase sales when the time comes for them to purchase something from you.


4. Maintain existing customers- You can maintain existing customer relationships by building rapport through regular communication. This is the best way to ensure that your clients are happy with your service, and will continue using it in the future.

The benefits can be seen on a macro level as well as micro levels; for example, when you increase brand awareness, people may begin to associate your company with other businesses they know or like. 

The same goes for customer retention: most customers who purchase from companies they’ve heard about via email tend not only to buy more products but also tell their friends and family about them too.


There are many different types of email marketing campaigns you can use to market your business, but the ones described above are some of the most effective. 

While they’re not all necessary for every business, it's important that you understand how each one works and what their benefits could be before deciding which type suits your needs best.


Why Is Email Prospecting So Popular?

Besides being free, email marketing is offers many benefits-


1. You can send out a lot of emails in a short amount of time (i.e., you won't have to wait too long for an answer or respond back with any kind of response).

2. There are no "dead-ends"; if they don't reply within 24 hours, then move on and try someone else who might be more interested in what you have to offer them/their company.


3. It is easy to track your results. You can easily see how many people responded, the percentage of those who replied and what kind of responses you received from each person. 


4. It allows for personal interaction between yourself/your company/your name brand products /your company's name and your potential clients. 

You can easily engage in a conversation with the person you're emailing; it doesn't feel like an impersonal, automated process where someone is just sending out emails to hundreds of people without even knowing who they are or what their goals/needs may be.


5. If you want to get more business, you can easily email the person back and ask them if they are interested in what you have to offer. If they aren't then at least you know that now instead of later when it's too late! 


6. You're able to track the success rate of your emails and/or the time it takes for people to respond back.


The Key Elements of Good Sales Prospecting Emails

1. Make it personal- You can do it  by addressing the needs of that person and his/her business (i.e., what are you offering them, how is this going to help their business, why would they want your services? ).


2. Offer a solution- For him/her in terms of helping him or her achieve some type of goal within his current position or company (i.e., if he's looking for ways to improve customer service at his office then offer up suggestions on how he can do so). 


3. Be sure not to be pushy- If there is no response to your first email or phone call, then try again in a week's time. 

If there is still no response after that, then it may be best to move on and find someone else who can help you with the task at hand (i.e., if he isn't interested in what you are offering him/her for his company or doesn't have enough hours available per week to benefit from this service).


4. Don’t spam- Be sure not to send too many follow up emails per day; otherwise they will start getting deleted by their spam filter before they even get a chance to read them (like this one).


5. Follow up- Be sure not to send any follow up emails that are too similar or redundant of the first email you sent. 

If there is no response after your initial contact, then it's likely they aren't interested in what you have to offer and/or their inboxes are full with all kinds of other important things such as bills and business cards from clients who need new logos designed, etc.


Tips For Successful Email Prospecting

1. Ask for the sale in each email- don't just make an offer on the spot (e.g., “I'd love to get together with you so we can discuss all of our options!”). 

Instead ask questions that will give them time to think about their decision before making any commitments) or provide information they can use to make an informed decision (e.g., “If you have some time today, I'd love the chance to show you how we can help your business grow!”).


2. Be prepared- for them not being interested and move on quickly. If they are interested but aren't ready yet, then ask when would be a good time for them to get in touch with you so that it doesn't take more than 3 minutes of their day each week or month!


3. Call back- Make sure there is at least one call back from every email sent out because if there isn't any , then you're just wasting your time and theirs.


4. Don't expect a response right away- Don't be discouraged if they never respond either! It's not about getting them to buy from you today or even tomorrow.

It's about building long term relationships with people who trust that when the time is right for both of you, they will make a decision to work together (even though in many cases this may take months or years). 

If you're not getting any responses, don't be discouraged. It's likely because they are busy or just aren't interested in what you have to offer yet so keep sending out emails and following up on those that do respond!


5. If you're not ready to meet in person- let them know when they can call or email back. - Be sure that your offer is something they will want and be willing to pay for so that it's worth their time (i.e., don't ask them if they would like a free sample of our product before giving an honest assessment). 


6. Have a good understanding- Make sure you have a good understanding of what it takes for the company/business owner to run their business as well as how much money he makes per month because this may impact whether or not he'll be able to afford paying someone to do the work. 


7. Ask questions- Be sure to ask them what they are looking for and how much it would cost before you start working with them so that there isn't any confusion or misunderstanding about your role, responsibilities, etc.


8. Follow Up- Be sure to follow up on any emails or phone calls within a reasonable amount of time, but don't be pushy. If he's not responding, it may mean that he doesn't want your services at all or simply isn't able to take advantage of them because his business is too busy right now .  


Sales Prospecting Email Tips

Most sales reps send prospecting emails using templates from the email marketing tool they use. But be careful not to overuse this tactic, as your messages might end up looking generic and repetitive.

Instead of creating a template, it’s better if you carefully craft each email so it reflects what your product or service offers.


Here are some tips on how to modify your emails:


1. Include a brief introduction- For example

“Hi, my name is [your name] and I work for the company that makes X. We are currently looking to add more people like you to our team in order to increase sales of Y. If you have any questions about this position or would like an interview, please let me know”.


2. Introduce yourself by talking about what your role is at the company- For example

“I am responsible for driving new business through referrals from existing customers who love our products as much as we do!”


3. Talk about what your company does- And how it can help the recipient, For example

 “We provide businesses with a complete solution to increase sales by using our marketing automation platform!”


4. Offer something that makes you stand out from other companies- For Example

“Our automated email system allows us to send personalized messages directly to customers in their inboxes without ever having an interaction with them! This means we are able to make more money for both of us because we don't have any extra costs like printing or postage!


5. Ask for a call- If the recipient is interested, ask for a phone call or send an email with more details about how to schedule an interview, For example

 “If this sounds like something we can work together on, please let me know when it’s convenient for you!”


Here Is A Sample Email: 

Hi [Client Name],

I'm the founder of [Company Name] and I'd love to meet with you at your convenience. If you have a few minutes right now, that would be great! Or if it's not convenient for us both today, please let me know when would work best so we can schedule something in the future. Let me know what days/times are good for you by replying to this email or calling (310)[Phone Number]. Thank you!

Sincerely [your name]

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Himangi Lohar

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