March 7, 2022

Five Simple But Important Things To Remember About Email Marketing Templates

Email marketing is one of the best tools for your business to reach new customers. Find out what email marketing campaign examples can do for you and how these can help you boost your email campaign's success.

Contents

#1 Expert Secrets: Email Marketing Campaign Examples


Email marketing can be a complex and time-consuming endeavor.

Learn how to create great email marketing templates from start to finish, including designing templates & functionalities for your members, crafting copy that will get subscribers excited about receiving more emails from you, writing subject lines that bring in new customers based on their interests and the difficulty of retrieving information online as well as sending timely follow ups via mail or phone with reminders.

Email marketing is an excellent way to reach your audience and provide them with valuable content.

There are many ways to create a successful email campaign, but it can be difficult to know what to focus on when you're just getting started. By following the expert secrets below, you'll have a solid foundation that will make it easier for you to craft effective campaigns.


Tools for Successful Email Marketing

There are specific tools that we can use to help us with our email marketing campaigns! In this blog post, I will cover different tools that you can use to make your email campaigns successful.


B2B Email Campaigns


One of the most painful aspects of B2B email marketing is to keep track of your customer's data and demographics. By using the data from your customer's CRM system, you can easily send emails that are more relevant and personal with a higher probability for conversion.

To do this, you can use the email marketing software that is integrated with supported CRM systems. An example of such integrations are Salesforce and Constant Contact or Marketo/Active Campaign.

Youtube Video Marketing: What You Need To Know It's getting to be really hard these days as marketers to make you stand out from your audience (we're not just saying about being unique but rather something more personal & company-based). 

If you're one of those who already arrived here, and are maybe overwhelmed by the thought about how to optimize your videos for people to see, click on yes. In this article I'll share some advice that should make things easier but first let me talk a bit about youtube marketing (medium post) 

Social Selling – What A Mere Supplement To Email Marketing Success 

These days, thanks to powerful advertisement tools but also programs such as Intacct by Sage, most businesses are required to implement a social media strategy. 

With this in mind, some companies are already considering implementing a social selling channel and I guess that others probably just need to do it.

Your CRM can also be integrated with your email platform so you can create personalized templates that fit your audience.


Subject Lines for Emails

The subject line is one of the most important factors in an email campaign.

It needs to grab your subscribers attention quickly and rally the interest of people that are interested in signing up for the next social campaigns.

In short terms, the email marketing subject lines tells about what you're marketing, why it is interesting enough or could be appealing if clicked and also how it relates with previous events/products. It should be coherent like a well-written story as every email represents an important event in our life so we must try to accentuate this with a memorable subject line.

Unfortunately, the same techniques that work well for marketing also fail when it comes to email campaigns because we're much more familiar with them such as; "Exchange Followers" or " follower increase". 

In fact you are expecting your potential clients/subscribers not just to fall in love with your product but generate their interest after exposure (get curious about what will come) and then take action immediately which usually happens even faster than on social media, particularly if we're sending to our professional networks.

There is the age old marketing advice that goes like "If you want people to buy from you, then feel free about being blunt in all your email campaigns" but this means for your subscribers having no regard to their personal life and shutting them down completely as a result of working on business things with them (your self-centeredness). 

We can also include links to other emails in our subject lines, visual images and subjects all related to the launch of this product.

Do not make your subject line fill with HTML code but use an approach instead including short copywriting elements rather than words only focusing on another email like "About", "Launch" or anything else that has nothing to do with what you are selling and why would they want it.

The subject line will set the tone for the rest of your email, so it's imperative that you use a subject line that appeals to the individual.

Subject lines are easily positioned in the mind of your readers, so try to give them an idea exactly what they need. If you're sending a greeting card as well, then feel free to link directly at the end of that sentence:


Email Marketing Templates 

Subject: "Hello friend"


If you're sending an email to promote a marketing event, then simply mention this instead. 

Succinct subject lines give the message more impact – using too many words can stop your readers taking action on your messages but fill in everything they need with one word or less communication because doing so will allow them to pay attention at once and respond correctly resulting in better conversions. 

Email is all about getting a response, and if you send out an email that promises something they need to buy, but with a message that's cumbersome or disjointed, then chances are your message will be lost in the system.

To save time when writing these subject lines we can include long copywriting elements (that aren't filled with special characters) by utilizing tags , instead of using capital letters alone like this:  "Best Day Ever" In response I advise taking it a step further by using subheadings and stop points to keep your reader on the right track throughout the copy. 

By doing this you can create a call-to-action that suggests an action (not necessarily purchase but means they will take some engagement in order to seize it).

The first thing that most people do, is scan through their emails before acting upon any message – so opt for keeping things short. Not only does it make reading easier, it also makes sure that you'll have an easier time selling out now. 

Short copy is better for sales. 

We can add sub headings by writing capital letters and then another hyphen followed by our tag in smaller caps text: "Best Day Ever - [Get Our Offer] If I did the same thing with this one we'd get the following result: Subject Line One  (get) Best-Day-Ever ( get) Best-Day-Ever (get) Best-Day  EVER  (Get Our Offer).

For those who want something different we can use the .ssa() function to read from their email address so it's easier to process.

#2 Email Templates: Explained


Email templates are an easy way to get your subscribers on board with your email marketing campaign. With the help of our email template, you can create a great-looking email and send it out without much effort. 

Newsletter – This is a simple email that contains information on your business or blog. You can also use this with clients, customers and suppliers to keep them in the loop. If a client has asked to have you send him updates twice per month then create an email using the template and your signature, with "Newsletter" in it. 

It will look like this: This is more customized than some other forms of templates because no company name or image are needed but make sure that everything remains clear and understandable to your readers. 

Newsletter Template – This template can be used for clients who request regular newsletters containing information about their orders, marketing campaign examples , orders and their testimonials. This is useful because usually people do not open up business newsletters, so you have to catch them at the right time using this template.

Another type of email template that can be used by businesses is when they are looking for a new supplier which will bring in more customers over time. They may want to grab potential clients with an attractive form where subscribers receive some benefits after signing-up for your newsletter. 

Testimonials + Thank You Emails

Social media posts can be great highlights on LinkedIn, Facebook and Twitter pages but they really need to make an impact through the use of a well crafted message. 

This is why your testimonials are so important . Starting with "Thank you" emails will show your clients how appreciative you guys truly are for purchasing from them or their product in general. In that regard, it proves that when marketing campaign examples your clients pay attention worth of marketing campaign examples that you really know how to get the message across.

Sample Testimonials: To write an effective testimonial, one should always be aware of these tips used by Brian Tracy in his book "52 Great Habits Of Highly Successful People." 

  • It is important to thank someone more than once 
  • Give it a good read 
  • Think about why someone would like your product or service 
  • Do not write in just one person's words, copy the wording of your testimonials 
  • Security letters are something people won't soon forget. Always be nice!


See social media marketing examples email to advertise it has a duration and frequency which would actually encourage prospects to participate, but still at the same time get their attention. 

There are also emails that have specific instructions like: Notify me during educational weeks or 4th week once holiday season ends. Or like this one: On Fridays, I would love to receive information about traffic and page views.   

Updated links and mobile-friendly articles are always great!

#3 Testing These Out Marketing Campaign Examples


1. Cold Comarketing Pitch


Hi (Name),

I market partnerships at (Your Company), a company that is known for its (Credential supporting Your Company) efforts.

We see an audience of Audience Persona and Audience Size that has indicated an interest in 'What Their Company does'.

My team is focused on partnerships with companies like yours (What Your Team Focuses On) and we've also worked with (Examples of Other Companies You've been With).

I think there's a possibility to collaborate on the following projects: from (Asset You'd Like to Partner On to (End Goal You'd Want to Achieve)

Would you be interested in talking with me about partnership opportunities between 'Their Company' and 'Your Company?'

Looking forward to connecting,

(Your Name)


2.


Hey Alex,

I run co-marketing partnerships at Fish n’ Friends, a fishing company that’s recognized for providing the #1 deepwater fishing tours in Hawaii according to TravelFriend. 

We have an audience of 10,000 fishing enthusiasts that have shown interest in organizing fishing-themed bachelor parties.

My team focuses on social media partnerships with companies like yours -- We've also worked with Tour Companies Express and Underwater Parties LTD. 

I Think there’s an opportunity to partner on a Facebook Live event to bring party planners and fishing enthusiasts together.

Would you be interested in talking about partnership opportunities between Fish n’ Friends and Party Down, Inc.?

Looking forward to connecting,

-Sam


3. Pitch Via a Common Connection


Hey (Name),

(Common Connection) gave me your contact info when I mentioned I was interested in working more with (Their Company). 

I run (Your Division/Role) at (Your Company) ,and am interested in working with (Their Company) on (Project and Project Goal).

In the past, these partnerships have yielded (Result) -- you can take a look at some examples of post projects with (Company + Link to Project) , and (Company + Link to Project).

If you’re not the best person to continue a conversation with, would you mind introducing me to someone on your (Relevant Team) that I could speak with?

Looking forward to talking more,

(Your Name)


4.


Hey Alex,

Lucia gave me your contact info when I mentioned I was interested in working more with Party Down, Inc.

I run demand gen at Fish n’ Friends, and am interested in working with Party Down, Inc on a Facebook Live event to expand both our audiences at the top of the funnel.

In the past, these partnerships have yielded 20,000 new followers.

You can take a look at some examples of post projects with Tour Companies Express (LINK), and Underwater Parties LTD(LINK).

If you’re not the best person to continue a conversation with, would you mind introducing me to someone on your demand gen or social teams that I could speak with?

Looking forward to talking more,

-Sam


5. Pitch to an Influential Company or Individual


Hi (Name),

I work at (Your Company) as (Your Title) and I’m interested in working with your team on (Project).

I admire (What You Admire About Their Company & Reason You Want to Partner), and we take a lot of inspiration from it on our own (What You Do That’s Similar). 

I’m hoping we could partner up to (What You Want to Do Together, Specifically) . We could both promote it to our audiences -- we have (Your Audience Size) -- and hopefully (End Goal).

If you’re interested in doing something like this together, I’d love to talk more -- please feel free to get in touch here via email, or call me at (Phone Number).

Looking forward to talking more,

-(Your Name)


6.


Hi Alex,

I work at Fish n’ Friends as Director of Demand Gen and I’m interested in working with your team on a Facebook Live event.

I admire the hilarious video conversations I’ve seen between your customers and event planners on Facebook, and we take a lot of inspiration from it in our own live social media conversations.

I’m hoping we could partner up to host a live event between a group of your customers and one of our tour leaders --something like “Watch This Bachelor Party’s Groom Reel in a Giant Tuna on His First Deep Sea Fishing Expedition”. We could both promote it to our audiences -- we have 500,000 really engaged fans -- and hopefully expand both of our reaches on Facebook in the process.

If you’re interested in doing something like this together, I’d love to talk more -- Please feel free to get in touch here via email, or call me at 123-456-7860.

Looking forward to talking more,

-Sam


7. Customer Reference Request


Hi (Name),

(Sales Rep) has a prospect who would like to speak with one of our customers, and we thought you’d be a great match. The prospect is looking to move off (Current Vendor), but is worried about (Challenge/Concern).

Here are some of the topics she’d most like to cover:

The prospect is (Name, Role, Company)-- a (What Their Company Does).

(Name) has also worked with (Competitor). She’s free to chat (Dates & Times).

Please let us know if you’d be up for a call. If so, (Sales Rep) will send out an introduction and assist in coordination.

Thank you for your help!

 (Your Name)


8.


Hi Alex,

Grace has a prospect who would like to speak with one of our customers, and we thought you’d be a great match. 

The prospect is looking to book a tour for a high school reunion, but is worried about people being afraid of sharks.

Here are some of the topics he’d most like to cover:

  • The choppiness of the high seas
  • Dealing with people falling overboard
  • Common misconceptions about sharks

The prospect is Lucas Jenkins, Alumni Relations Coordinator at Gloucester

Prep -- a small private high school on Massachusetts’ North Shore. Lucas has also worked with Avast Ye Matey Tours to get some quotes. 

He’s free to chat anytime tomorrow or Friday before noon EST.

Please let us know if you’d be up for a call. If so, Grace will send out an introduction and assist on coordination.

Thank you for your help!

-Sam


9. Case Study


Participation Request

Hi (Name),

I’m thrilled to hear you (Positive Experience With Your Company) , and I was wondering whether you’d be interested in being featured as one of our customer success stories. 

I manage our case study initiatives, and have the opportunity to showcase all the great (What You and Your Customers Do Together) stories of customers like you.

To give you a sense of the process, the typical timeline is (Days/Weeks for Completion).

You’d just have to complete (Paperwork or Pre-work) , and set up time to record with us for (Time Required) . My hope is we’d have this all wrapped up by (Date).

If you’re interested, please just let me know by responding to this email, or giving me a call at  (Phone Number) if you have questions you’d like to ask before participating.

Best Regards,

(Your Name)


10.


Hi Alex,

I’m thrilled to hear you had fun on your ocean excursion on Saturday, and I was wondering whether you’d be interested in being featured as one of our customer success stories. 

I manage our case study initiatives, and have the opportunity to showcase all the great deep-sea fishing and boating adventure stories from customers like you.

To give you a sense of the process, the typical timeline is pretty quick -- one week from agreement to participate to the video being recorded and live, schedules permitting. 

You’d just have to complete one questionnaire, and set up time to record with us for one hour. My hope is we’d have this all wrapped up by next Friday.

If you’re interested, please just let me know by responding to this email, or give me a call at 123-456-7860 if you have questions you’d like to ask before Participating.

Best Regards,

-Sam


11. Testimonial Feature Request


Hi (Name) ,

I’m working on revamping our Reviews & Testimonials page and found a wonderful sound bite from a review you posted on (Review Site) -- thank you for the kind words! I’d love to get your thumbs up on using that quote and feature you on our Testimonials page.

Here’s a preview: [Link]

What do you think?

Best,

(Name)


12.


Hi Antonio,

I’m working on revamping our Reviews & Testimonials page and found a wonderful sound bite from a review you posted on Yelp -- thank you for the kind words! I’d love to get your thumbs up on using that quote and feature you on our Testimonials page.

Here’s a preview:(link)

What do you think?

Best,

-Sam


– This is a simple email that contains information on your business or blog. You can also use this with clients , customers and suppliers to keep them in the loop.


#4 Why Are Email Marketing Subject Lines Used?


Six Creative Email Subject Lines To Boost Open Rates Now


In best B2B Marketing Campaigns "Don’t Open This Email”: When we are told not to view something, we tend to be more curious to open the content and see it. This was the inspiration for Manicube's marketing email subject line. However, only employ this subject line when the reader is familiar with your brand or service, and be wary. They may, however, just stop you!


“10 bizarre money habits making Millennials richer”: The recipient is always encouraged to learn more about the subject by subject lines that are found in best b2b marketing campaigns. Leading subject lines are used by Refinery29 to create their email marketing subject lines more appealing to their followers.


“Not Cool, Guys”: They may use a combination of the subject line and preview text to get it conversational and friendly in best b2b marketing campaigns. The preview text that preceded this, for example, was "Okay, WHO left the passive-aggressive sticky note on my fridge?" “Honestly, who behaves like this?”


"Is this the hottest career in marketing?“: To make readers see what's interesting inside, Digital Marketer used this curious-inducing subject line.


“As You Wish”: UncommonGoods learns its buyers' names and delivers emails based on the wishes lists or interests of its customers. The film 'The Princess Bride' is the inspiration for this subject line.


“The price dropped for something in your cart”: The following retargeting email subject lines can encourage you to visit your cart once more or finish some unfinished purchases.


#5 Five Best B2B Marketing Campaigns


1. Slack

Slack is a business communication platform that joins various useful features such as chat rooms organized by topics, file uploading etc, which effectively enhances communication at work. In other words – their target audience are companies, which would normally entail a more formal tone of expression followed with the appropriate suit-and-tie visuals. Slack, however, tried a different approach

In best b2b marketing campaigns, Slack added a childish, whimsical twist that, in fact, targeted each employee and illustrated how each and every one of them wanted to feel.

Through this campaign, Slack explained to their entire audience that the reason behind the development of their platform was their wish for all of Slack’s users to feel relieved and simply magical. Today, Slack has over 10+ million daily active users.


2. Upwork

Upwork is a platform that connects businesses of all sizes to freelancers, independent professionals, and agencies suited for their needs. Upwork launched a short video campaign titled “Hey World”, offering their wide range of services in a rather unique tone, followed by colorful and dynamic visuals, which was rather atypical for a B2B campaign.

Continue reign to know more about best b2b marketing campaigns-What makes this marketing strategy even more brilliant is the informal tone used in the very videos, each of them addressing either a celebrity or a famous business/institution, which inevitably created buzz around the campaign. 


The video we chose is called “Hey Nasa”, the narrator saying: Hey NASA, it’s Upwork. It’s getting kinda warm here. Need a few more engineers to put us on Mars? Upwork – whatever you need done, get it done with a freelancer.

With an informal, but also daring tone Upwork manages to address the current environment issue as well as its services.


3. Shopify

One of the finest examples of focusing on why instead of what is Shopify: an e-commerce platform for online stores and retail point-of-sale systems. In its campaign, Shopify highlights its purpose and uses it as the very core and allows its potential users to already visualise their future business.

Eye-catching visuals, a friendly, familiar tone and a direct address to someone’s ambitions and dreams resulted in a top-tier B2B marketing campaign.

4. Mailchimp

As a marketing automation platform and email marketing service, Mailchimp now claims more than 20 million customers. Even though its target audience is in fact businesses, the campaign that we chose to showcase blends eye-catching and surprising visuals with witty wordplay:

Each of these striking visuals was followed by the main punchline of the campaign – Do you mean Mailchimp, the campaign adopting a playful tone, which we found rather inspiring!


5. DIB Travel

Finally, we couldn’t help but showcase our new Do It Better campaign that we’re immensely proud of and that was made by following a similar idea used in the previously mentioned campaigns. 

As you may know, we are a business travel agency with an all-in-one online booking platform. However, in this campaign, we went back to how we want our clients to feel when using our services.

Firstly, this needed to be expressed through eye-catching visuals – eventually, we opted to showcase some situations that have gone wrong, that could be humorous and relatable and then use the text to make the audience feel reassured, to offer the solution, which would be our agency’s services. 

Finally, this resulted with “Do It Better – Business travel made easy, easy like Sunday morning” – because who doesn’t enjoy an easy Sunday, plus, it might even get some people humming that famous lyric on their way to work!


Answers You Are Looking For!


1.Can I use multiple templates in my campaigns, and if so, how many different ones should I use in each campaign?

Yes, you can use multiple templates in your campaigns. However, it is important to use different templates for different types of ads. For example, you should use a different template for display ads, search ads, and social media ads.


2.How do you create a good email marketing template?

There are a few things that you need to keep in mind when creating an email marketing template.

First, make sure that the template is easy to use. You should also include clear and concise instructions on how to create an email campaign, as well as helpful graphics and images.

You should also include a sign-up form so people can join your mailing list easily. You can also include a link to your website or blog in the footer of the template so people can learn more about your business.

Finally, make sure that your email marketing template is optimized for search engine optimization (SEO). This will help you rank higher in Google searches for keywords related to your business.


3.Do you need to create a new template for each campaign or can you reuse an existing one?

No, you can reuse an existing template if it meets the requirements of your campaign.

When creating a new template, make sure that the following are taken into account:

  • The design should be simple and easy to understand.
  • The layout should be optimized for mobile devices.
  • The colors should be easily customizable.
  • The fonts should be legible and easy to read.


4.What is the best way to use an email marketing template?

There are many email marketing templates that can be used to create effective campaigns. However, it is important to choose the right one for your business.

Some of the factors you should consider when choosing an email marketing template include:

  • The Design – You want a template that is visually appealing and easy to use.
  • The Layout – Make sure the template has clear and concise instructions so you don't have to spend time figuring out how to use it.
  • The Functionality – Make sure the template has all the features you need to create successful campaigns.
  • The Pricing – Don't overspend on a template just because it's expensive; find one that fits your budget and meets your needs.


5.What marketing email provider offers the best value for money?

There are many marketing email providers out there, but the best one for value for money is MailChimp.

MailChimp arrives with a variety of features, including:

  • Unlimited email addresses and domains.
  • A wide variety of templates to choose from.
  • The ability to add your own images and videos.
  • The ability to track clicks and conversions.
  • Advanced segmentation capabilities that allow you to target your email campaigns based on a variety of factors such as customer location, age, or interests.


6.How do I create a marketing email template?

There are a few things that you will need in order to create a marketing email template. These include:

  • A good email design software like MailChimp or Campaign Monitor.
  • A list of your company's products and services.
  • A list of your company's key points that you want to emphasize in your email campaign.
  • A list of your company's target market (demographics).
  • An email template that you can use for your campaigns.
  • Email subject lines that will capture the attention of your target market and drive them to open the email.


7.What are templates for email marketing?

Templates for email marketing are templates that help you create effective and attractive emails. They can be used to design or customize all types of email campaigns, from newsletters to sale emails.

There are many different types of templates available, including:

  • Newsletter templates: These templates help you create a customized newsletter that is sent out to your subscribers on a regular basis.
  • Sale email templates: These templates help you create an attractive and persuasive email that is used to sell products or services.
  • Lead capture forms: These templates can be used to collect data about leads or customers who have visited your website or downloaded your app.


Conclusion

In conclusion, email marketing templates are extremely useful not only in driving website traffic, but also to promote and selling your products on the web. They are a must when you create a professional email marketing plan.

The main purpose of any email marketing template is to create sales.

And to manage sales you need the power of AI which you get here at Cliently. You can use Cliently to create sales letters, ensure that your campaigns are triggered and track their performance.

With AI, email marketing becomes process-driven, while each campaign is identified by its individual analytics or goals which you define yourself when setting the template up. And what's better than having all this in a proven solution? (We review many solutions such as Mailchimp and Aweber).

Cliently makes it easier for SM Bs to create valuable campaigns and targets

And since the data is stored in their own database, it's easy for these smaller companies to send targeted emails which increases their revenue. Is it always effective? Unclear in some cases BUT we've got those small blog shops that have been using cliently with great results so there must be something worth trying.....we'll see as you read further.

As I said above Cliently has a solid foundation. So subscribe to Cliently now!

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Haris Mirza

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