An email marketing campaign that increases traffic, engagement, leads, and sales is what you'll learn from this guide.
What are the best practices for creating and implementing a successful email marketing campaign? Looking to see whether your email approach is working? Competition for your audience's attention is fierce, since there are an estimated 269 billion emails exchanged every day.
Email subscriptions are also on the rise. As a result, mastering the art of email marketing is critical to reaching and retaining your target audience.
After reading this article, you'll understand how to manage an effective marketing campaign that will result in increased traffic, interaction, new leads and sales.
Increase the effectiveness of your marketing campaign with this exclusive bonus! Your results will soar if you take advantage of the free checklist and other materials available here.
It is a kind of marketing strategy that uses email.
One or more customers or potential consumers are the targets of marketing campaigns. It is important to remember that a well-executed email marketing strategy can enable you to generate more leads and sales.
Email marketing has several benefits, including the fact that most consumers still use email. 90% of adults and 74% of teens still use email on a daily basis, according to our recent piece on the benefits of email.
As a result, email marketing is an ideal method for cultivating client loyalty and increasing your company's revenue.
As a result, before you can launch an effective email marketing campaign, you'll need to perform some preparatory work.
An email list of qualified prospects who are interested in your product or service is the first step to a successful email marketing campaign. Building a targeted email list is as simple as getting people to sign up for your website's newsletter.
But did you know that, on average, 80% of your internet visitors will leave your site without signing up for your email newsletter??
Exit-intent popups are a great way to turn visitors who are about to leave your site into subscribers or customers.
At the exact time that a person is going to quit your site for good, exit-intent popups alert you to their activities. Conversions may soar with this cutting-edge technology.
For your company, what can an exit intent popup do? For examples, see our case studies:
Using Content Upgrades, BrianTracy.com grew its email list by 150 percent.
How SnackNation Acquires 1200 Targeted Leads Each Week
By using OptinMonster, Wild Water Adventures has recovered $61,000 in sales
Get started with OptinMonster and see your email list grow exponentially as a result of getting more qualified leads for email marketing campaign.
Setting objectives is the first step in every successful marketing campaign, and email marketing is no exception. Think about what you want to accomplish before launching email marketing. An email marketing campaign's typical objectives include the following:
Sharing your company's ideals as well as welcoming new subscribers so that you may create a connection.
Making your content and your company more popular, whether you're attempting to promote a webinar or sell something for the first time.
Promoting the loyalty of your current customers by giving them something of worth to their time and attention.
Reconnecting with subscribers who haven't been extremely active.
Organizing your list into segments so that you may deliver more focused email marketing messages to your readers.
Email marketing objectives may also be created based on your conversion goals.
Check moengage
It's also crucial to be aware of the many sorts of email you might use to communicate with your customers. Here are the three main sorts of emails that people categorise in various ways.
We're all acquainted with, which are self-promotional and boast about deals and discounts. emails that promote products or services for email marketing campaigns.
Emails sent as part of an ongoing relationship, such as a weekly newsletter or a free gift, provide recipients with information they can really utilise.
Transactional emails include, among others:
Now that you've learned what kinds of emails you may send, it's time to move on to the next phase in your email marketing strategy.
With time, you'll know who your audience is and how to reach them. As a newbie, you'll have to make informed estimates in order to focus your material. Never fear, you'll begin gathering subscriber information as soon as your first campaign is sent, allowing you to make more informed decisions the following time around.
Gather data from Google Analytics and your social media accounts, such as the Facebook Insights data shown below, in the meanwhile.
Demographics, geography, and interests are just a few of the metrics you'll find in these two places, and they'll offer you a good idea of who your consumers are and what they're into. When it comes to email marketing, that's a smart place to start.
With the top email marketing services, you'll have access to tools that make it easier to generate more effective emails. Features to look for include:
Automation of campaigns, providing templates and procedures for campaign generation.
WordPress and OptinMonster are just two examples of third-party integrations.
Segmenting your audience in several ways.
In-depth analysis of the performance of an email campaign.
Mailchimp's automations, like the one shown below, make it easy to automate the sending of transactional emails and blog updates, as well as the creation and delivery of promotional and relationship-based emails. These are all excellent methods for boosting your email marketing success.
To execute a successful campaign, you need to build a list of email subscribers.
To accomplish so, you'll need to build eye-catching optin forms that entice users to join up. Try out a variety of optin forms on various pages of your website, including the following:
The first thing visitors see when they arrive at your property are welcome gates. Utilize our page-slide functionality for a more seamless user experience.
In order to concentrate on the optin, lightbox popups may appear on any website and briefly remove all other information. These are excellent converters.
The appearance of an exit-intent popup when a user is ready to depart a web page. Offer your lead magnet at this point.
All of your choices for producing email optins may be found in our guide to the various forms of optins.
Using rules and page-level targeting, you can control where and how optins appear for the greatest results. This reduces the amount of irritation while still being effective.
Once you've established your objectives, audience, and email type, it's time to begin planning your email marketing campaign. It's a good idea to use this as a guide when composing the emails in stages 7 through 9.
It's a good idea to keep track of:
The frequency with which emails are sent will be examined in the next section.
In step #2, we discussed the kind of email to use.
The most important thing you want readers to do as a result of their visit (such as signing up for an event, following you on social media, buying a product)
Your emails should be timely, relevant, entertaining and helpful, according to Kuno Creative.
Many businesses, for example, begin their relationship with new customers by sending them a series of emails that introduce them to the company's goods and services.
There are four emails sent from Asana. Subject lines for these emails are as follows:
Greetings and Salutations from Asana
What are your priorities for the next week?
With Asana, you can organise your day.
Make your next deadline.
The first is a welcome email that includes three main actions that you may do in the app. Exactly three days after the first email, you'll get a follow-up email asking you to complete tasks and urging you to begin using the product. Emails concerning the Asana dashboard are sent out two days later. Two days later, the series comes to a close with an email that emphasises the calendar view.
Sending too many emails may cause your subscribers to unsubscribe. They'll be redirected to the spam folder as a result of doing so. As a result, you should stay to the timetable you've given them, so that they know exactly what to anticipate.
Don't be hesitant to poll or survey your subscribers to get their advice on email scheduling. For people who like your emails but don't want to receive them as often, you may include a "opt down" option.
Start drafting your email once you've laid out your strategy.
The subject line is an important part of every successful marketing campaign, and it's a great place to start. Email subject lines, like blog post headlines, must grab the reader's attention in order to compel them to read on.
If you want your subject line to stand out, don't use more than 41 to 50 characters, according to statistics from Campaign Monitor. Mobile devices show even less of your subject line, so it's a good idea to place the most crucial bits first.
Subject lines may be improved using the following:
You don't need to be brilliant or funny unless that's your brand's personality to tell customers what they can expect when they open your emails.
People are more likely to read an email if the subject line includes their name.
Ensure that your emails are sent to the inbox by avoiding spam trigger phrases.
Making a few tweaks to one of these really effective email subject lines.
The next step is to craft your email's subject line and body text. You'll need to draw readers in straight away with a tantalising teaser that piques their interest.
Keep your email text brief and avoid making an offer too early for optimum results in email marketing. First and foremost, you'd want guests to feel at ease.
Address your customers by name. Sending out generic emails is less effective than sending out personalised ones. In addition, Buffer advises that you tailor your emails to the needs of your audience by delivering emails that are tailored to their preferences. Because of this, they have a better chance of succeeding. Email click-through rates may increase by up to 50% when you educate and segment your audience.
Other things to keep in mind while writing your email are:
A narrative from the heart. An organization's ability to connect with its customers on an emotional level is a benefit of being human. Several of the best-performing emails we've seen have used this strategy.
Something that will be useful to the people who read your blog. Depending on what you're marketing, it may be a piece of content, some valuable data, or a resource all at once. Emphasize the benefits to them. The opening sentence of the email in the following sample from SEMrush emphasises the possible value.
All of these methods have been proven to keep readers more interested.
All of these, of course, aren't required to be included in each and every email. You should try to keep your emails to a maximum of two or three primary themes in each one. Make your email scannable if you wish to embark on a rambling rant.
Call to action is the last portion of your email marketing text (CTA). Your CTA tells your readers what you want them to do next once they've finished reading your email.
Email marketing text often contains many CTAs. A call to action (CTA) will very certainly appear at the beginning, middle, and finish of your article.
Succinct and unambiguous verbal cues are the most effective. Subscribers should easily be able to click on your link if you've got the copy properly.
Any effective marketing campaign relies heavily on the design of the email. That reflects poorly on you and may cause people to stop reading your emails if they seem unpleasant. It's vital to utilise a responsive email template since more people than ever are reading emails on their mobile devices, and your email will automatically scale to fit their screen size.
Emails with more text than photos tend to be more effective. You can't ignore the fact that graphics make your email more appealing, but keep in mind that many consumers deactivate images. This implies that even if recipients cannot see your emails, they must still function.
If you want your email to be accessible, don't hide information in photos. And don't forget to include alt tags for photos so that folks who have images disabled may see what they're intended to. Your emails will appear even better if your subscribers allow pictures to be included.
Sending an email is just the first step in obtaining email marketing success, but To do it right, you'll need to gather data to inform future efforts.
Everything from the style and layout of the email to the subject lines and calls to action must be tested. Consider experimenting with various email parts and the timing of email sends to see what works best for your audience.
Email metrics from your service provider should also be monitored, including open, click, unsubscribe, and forward data. You'll be able to see what's working and what isn't when it comes to email marketing this way.
Sender reputation, which has an effect on email delivery, is something else to keep an eye on. Find out whether there are any red flags that might prevent your emails from reaching the inboxes of your subscribers by using the Sender Score.
It’s important to note that different types of companies have different goals, but without data on the effectiveness of e-mails, one couldn't know in which direction it is correct to take the next step. By having a service that will gather the data for you, you will be able to implement better changes to your campaign.However, sometimes, moving forward means first taking a few steps backward, there is always a possibility that certain changes will lower the positive impact of your emails. SaaS platforms for email marketing can provide you with various tools for testing your emails' effectiveness. There are many email marketing software that will give you a detailed report on the number of conversions, subscriptions, unsubscriptions, etc. This will give you a greater sense of what works and what doesn’t. For example, the email marketing platform ActiveCampaign has this type of tool.Although each has a unique target group and features some of the best ActiveCampaign alternatives come with at least the fundamental analytic tools that will help you understand whether your email marketing campaign is successful.
Last but not least, try to re-engage inactive subscribers and, if that fails, delete their email addresses from your subscriber list. Having fewer active subscribers is better for email marketing open and click rates than having a big number of inactive subscribers.
