May 8, 2021

Keep Your Email Engagement High With These Quick Tips

A well-designed email is one that's both aesthetically pleasing and informative. If you're looking to make your email stand out, these email engagement tips will help transform your email into a work of art!

Email marketing is the most popular form of email communication, and it's easy to see why. It has an open rate that is 3x higher than social media channels like Facebook and Twitter. 

But email engagement doesn't happen automatically - you have to work for it! In this blog post, we'll discuss 10 email engagement strategies that will help your business grow.

Before We Start With Email Engagement, Let’s Discuss Some Strategies To Avoid The Spam Filters.

Email marketing has always been an easy way to market through the internet. It is fairly cheap and it can often reach people who are actively searching for products or services related to your industry. 

The biggest benefit of email marketing over other mediums, such as Twitter or Facebook, is that you are able to get into contact with customers personally. You are not simply shouting out at them through a megaphone saying "buy my product." 

Instead, you are talking with them directly about their needs and what you can offer them in return.

The problem businesses have run into when using email marketing is getting past the spam filters put in place by ISPs's (Internet Service Providers). 

People have grown weary of being spammed which has led ISP's to implement a much stricter policy for allowing email through their servers. If you send out too many emails too fast, your message will be flagged as spam and the ISP's have been known to blacklist entire domains that have been found guilty of breaking these rules often enough.

In order to help those companies determined to use email marketing as a form of online marketing, we have compiled a list which will allow you to maximize the effectiveness of your emails without running into problems with ISPs. 

The best part about it is that none of these techniques require any kind of change in design or structure; instead, they make use of loopholes already built into the system by the designers who created the modern email systems we know today.

#1: Include a link to your mailing list registration page on all of your email marketing messages.

This is the most important part of maximizing the effectiveness of any email campaign you are running. You need to make it clear that this message is coming from you and that the recipient should sign up for your newsletter or mailing list. 

Do not simply include links to random products with no mention as to who is sending them out, otherwise people will begin to delete them without ever opening. The best place for this information is in the signature block at the bottom of each message.

#2: Use images in place of text whenever possible

Providing a visual element within an email drastically increases its chances of being opened because there is always at least one person who will open any given message just to see what it looks like (guilty as charged). 

This holds especially true if you are sending out messages containing coupons or other promotional material. While nobody wants to open an email without anything written in it, they will gladly click on one if there is a picture of a coupon attached!

The easiest way to do this is by simply attaching the image file itself as an attachment within your message. This has no effect on the size of the message itself but it does require that all of your images have alt tags. 

If someone with images turned off receives one of your emails then they will be able to understand what the purpose of the image was just by reading over its alternative description. 

It also makes it possible for search engines, such as Google, to better index your website based on any pictures you may use in conjunction with your messages.

#3: Never send out more than 100 messages in a single day without prior consent from the customer

This is one of the most important rules you should follow when designing your email marketing campaign and it's also one that many people run into trouble with. ISPs do not like seeing huge batches of emails being sent out to random users because this places an unnecessary load on their server while taking up resources that could be better put towards other tasks. 

For this reason you will need to make sure you get permission from each person before sending them any kind of bulk mailing such as this. If you know exactly how many people are on your list, and have permissions from all of them, then feel free to send up to 100% of that figure in a single day. 

The best way to do this is by using a double opt-in system in which customers will confirm both interest and an email address before being added to your list.

#4: Do not send more than one message within a 24 hour period unless the user has given specific permission beforehand

This goes along with the previous rule in that you should never exceed 100 messages per day without prior consent from the party receiving them. 

However, it is also important that you avoid sending too many messages in quick succession when they have been sent out over a long period of time instead of all at once. 

Again, ISPs become wary if they see too many mass emails being sent from a single source and might begin blocking or flagging your messages as spam. In order to combat this you should space your messages out by at least 12 hours if not more. 

While you can still send an email earlier than that if it's urgent, try to avoid doing so for any reason other than something along the lines of a server outage or temporary downtime which would prevent you from sending anything at all.

10 Strategies For Email Marketing

Sending Email is still one of the most effective ways to engage with your customers and prospects. And email engagement is a great way to build customer loyalty, increase sales, and grow your email list. 

But how do you get people to open and click on your emails in the first place?

Tip #1: Send email at the right time. People are most likely to open email messages during business hours, so send your email when they’re more likely to be in front of their computer or smartphone. 

While you may not be able to target by specific times (e.g., sending an email blast every weekday morning), you can certainly test different days and times for each email campaign you run .

Tip #2: Make email personal. Personalized email messages are less likely to be perceived as spam, which will increase email open rates and click-through rates .

You can also make your emails more relevant by including the customer’s first name or other details in your subject line.

Tip #3: Use email templates. Templates ensure that your email is consistent with branding, adds value to the customer’s inbox (emails with odd colors or too much text can be perceived as spam), and saves time .

Tip #4: Include video in email marketing campaigns. Videos are great for it because it shows customers how they can use your product/service, makes them more likely to watch longer emails , and puts a face on your company.

And you don’t need technical knowledge or fancy equipment to create videos either – just take short snippets of footage using an iPhone! You can also upload recorded webinars onto YouTube so people have access even if they didn't attend a live session.

Tip #5: Use email newsletters to improve email engagement. Newsletters are a great way to build email lists, increase email open rates , and establish your expertise . 

Plus people are more likely to read the articles in email newsletters since they’re curated by someone else so you can focus on sending relevant content instead of having to come up with topics for new posts every week!

Tip #6: Include social media sharing buttons next to emails that contain blog posts or other interesting news items. Not only will this encourage customers to share the information with their friends, but it also gives them an easy way forward if they want additional contact options (e.g., Facebook Messenger). 

It’s important not to overdo it though – if email buttons are too distracting, they can become ignored.

Tip #7: Use email automation to reduce email engagement time and effort . When you create an automated sequence of emails to send, you’ll save yourself the headache of having to write content for each email or figure out what your customer is interested in learning about next.

Plus it will allow you to reach more people since different messages can be sent based on how well customers respond (e.g., sending a thank-you message after receiving an order) .

Tip #8: Make sure that email marketing campaigns do not violate anti-spam laws which vary depending upon where your recipients reside. 

For example, CAN SPAM requires marketers remove unsubscribe options from email messages if they are “inaccurate, deceptive or misleading” (e.g., using the term “free trial” when it isn't free) and to provide an easy way for customers to stop receiving commercial email messages . 

There may also be additional laws that apply in your jurisdiction so take some time out to understand what is required of you before launching email campaigns!

Tip #9: Include a compelling CTA at the end of every email message . Sometimes people need a little nudge before taking action – whether it’s subscribing for more information, learning about other products/services , or sharing with friends on social media. 

So include a clear call-to-action on all emails from your company so email recipients know what you want them to do.

Tip #10: Test email marketing campaigns. Like any form of marketing, email is not perfect and there are always things that can be improved upon. 

That’s why it’s important to test out different email templates, subject lines , email frequency (e.g., how often should I send emails?), layouts etcetera before launching an email campaign into production! 

There are many tools available for A/B testing including Optimizely or Google Analytics Content Experiments which will allow you to easily implement tests without having to code anything yourself !

How To Design Your Email Messages

Email can be an extremely cost-effective way to market your business. It isn't subject to the same fees associated with print media ads or pay-per-click listings. 

With just a little bit of know-how, setting up email campaigns is easy and inexpensive—you can send out one message to 1 million people for less than $0.10 per recipient!

Here are some general guidelines for designing effective email messages:

  • Aim to make reading your emails as easy as possible - delete any images that aren't necessary, place links in text that can be clicked on to save space, shorten long URLs.
  • A good rule of thumb is keep emails under 500 words - you should always include an appropriate subject line and clearly visible links where appropriate, but it's unnecessary to have paragraphs full of information which will never be read. By keeping your messages brief and appealing to the eye, you'll stand a much better chance at getting customers to open them!
  • The more relevant content you provide for each recipient based on their interests/purchase history, the more likely they are to engage with your email message. For instance, if one customer made a purchase then opted into your email list while another did not make a purchase but also subscribed then sending an identical email to both customers would be the most effective way to engage with each.
  • Make a point of including a call-to-action through which they can get involved in your company. No matter what you're trying to communicate, ask yourself "How can I make this easier for my customer?" and you'll be well on the road to success.
  • It's not necessary to make recipients feel obligated in order to get them to engage with your emails. However, you do need to understand how they will perceive your email - if it comes across as spammy or too pushy then this can put customers off buying from you again (and sharing the news of their bad experience with others).
  • The fact is that people are busy and inboxes are cluttered - don't complicate things by sending a massive block of text which has a bunch of links buried within it. Make it easy for readers to find what they're looking for by including only what's absolutely necessary and ensuring that each link is clear and unambiguous. If someone wants more information about a certain topic then they'll click through on the link to get it!

Email marketing can be a very effective way of communicating with customers, but if you don't design your messages effectively then they won't have the desired effect. 

Less is often more where email is concerned - keep things brief and easy to understand and customers will be much more likely to engage with what you have to say. 

Make sure that every link is obvious so as not to confuse or overwhelm recipients. And remember, always strive to provide relevant content - this keeps details short and sweet while also being valuable for the customer!

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Written by

Himangi Lohar

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