Ever wonder how your email campaign is going? The various tools you can use before sending the email to your audience will give you an idea of what went wrong or right, who is reading your mail, and much more! You're too busy running a company or just don't have time to check every email for yourself manually, so why not trust these tools?
The importance of email deliverability
Email delivery check is a critical component of any successful email newsletter campaign. Several factors need to be considered to ensure that your subscribers receive your messages. This includes ensuring that your email addresses are valid and properly configured, using SPF records to prevent unauthorised email deliveries, and avoiding common email delivery problems.
There’s no doubt that email marketing is one of the most potent and effective ways to connect with your customers. But if your email isn’t deliverable, your campaign will fail. In this article, we’ll discuss the importance of email deliverability and show you how to ensure your emails reach your subscribers quickly and safely.
How do I know if my email is deliverable?
The first thing you need to do IN email delivery check-ensure that your email address is valid and functioning. Next, make sure your messages meet all of the following criteria:
They must be sent from an approved domain (e.g., example.com instead of john Doe@example.com).
They must have appropriately formatted subject lines (e.g., “New Appointment reminder!” instead of “New Appointment Reminder”).
They must include correct recipient addresses (i.e., the person who signed up for your list should receive an email message).
Spam filters must not block them.
Should I use blocked sender or verified sender addresses?
Registered domains used for sending your messages are prevented from delivering them until you verify the technical integrity of their server. Confirmed sender addresses are better because they help ensure that only valid email addresses are added to your list. Once you have verified the validity of your emails, all other messages directed to that domain would be blocked; therefore, use confirmed sender addresses unless sending newsletters or marketing promotions from a disabled environment.
Types of email deliverability problems
There are many different types of email deliverability problems, and as a result, there is no single silver bullet that works for every scenario. However, understanding the different types of issues and how to overcome them can help you deliver successful newsletters more often.
Email delivery check problem #1. Broken Links: One common problem with email newsletters is that recipients may not be able to open the links in the emails because they don't have the correct software or browser installed. This can happen if you're using a link shortener like bit.ly or sending links in your email's text body instead of as embedded links. To overcome this problem, make sure all of your links are direct URLs that recipients can visit in their web browsers.
Email delivery check problem #2. Spam Filtering: Another issue that can prevent some newsletter recipients from opening and reading the content is spam filtering. Many spam filters flag newsletters as spam if they contain large numbers of unsolicited advertisement sales letters, disrupting the flow of the content and turning off subscribers who might appreciate what you're trying to offer. To overcome this problem, make sure your email content is well written and free from excessive advertising, but also make sure it stays within the guidelines set by your mailbox provider or spam filter.
Email delivery check problem #3. Security: Another reason your newsletter message may land in someone's spam account is the security measures being employed by your email service provider or mailbox provider. Usually, this is done for two reasons: (1) to protect the world from hackers and (2) to protect subscribers from access by spammers, who also often break into businesses to steal confidential information. The problem with many anti-spam filters is that they mistakenly block legitimate mail (your newsletter content) while allowing unsavoury or junk mail through unhindered!
If you’re thinking of starting an email newsletter, there are a few things to keep in mind before you go ahead. Here are some common deliverability problems and how to fix them.
1. Your email addresses are not correctly validated against spam databases.
When creating your email list, make sure you use a tool like Spamhaus or similar to ensure your addresses are not already in a spam database. If they are, your mailing list will be marked as spam, and your subscribers will not receive your emails.
2. Your emails are not sent from valid sender addresses.
Make sure all the addresses in your email campaign are valid and belong to someone who will receive the email. Email address spoofing is a common way for spammers to gain access to email lists, so it’s essential to take steps to prevent it.
3. Your emails aren’t delivered because bounce rates are too high or too low.
Untargeted Marketing- The promotion used for email campaigns is not appropriately targeted and makes it impractical to reach the relevant audience. Bounce rates indicate how many unsolicited email messages (bounces) a given campaign sends out over a given period. Ideally, you want a bounce rate below 5%. If it’s higher, you will receive more bounces than the percentage you aim to obtain, which is not great! Bounce rates need to be high enough to ensure a minimum response rate of 10%3. Your emails aren’t delivered because of too many or too few open and click-through rates4.
Common delivery issues and how to avoid them
There are a few things to keep in mind when creating and delivering an email newsletter, whether it’s your own or for somebody else. Here are some of the most common issues and how to avoid them:
1. Sending too many emails in one go – Sending too many emails can negatively impact your sender's reputation and damage your open rates. Instead, send one email per day or week and make sure the content is fresh and relevant.
2. Sending unsolicited emails – It’s essential to stay within the boundaries of what is considered acceptable behaviour when sending unsolicited emails. Many people view email marketing as an intrusive way of contacting people, so make sure you understand the rules before getting started.
3. Poor layout – Your email newsletter should be easy to read and navigate, so make sure it’s well designed. Poor form can lead to lost readers and frustrating experiences for recipients.
4. Making assumptions about recipients’ interests – It’s important not to assume that recipients will want to receive everything you have to say in your email newsletter. Tailor your content based on who you target and what they sign up for.
5. Spread too many emails – Try to limit the number of times you email subscribers as it can be seen as spamming them. Avoid a poorly crafted newsletter that moves slowly, and perhaps even update your email list gradually for the best effect.
6. Using an ad blocker – Block ads so people can’t automatically opt-out of your email newsletter in their web browser settings, which connects to your company website. This wastes valuable content and encourages subscribers who wish to unsubscribe from your newsletters without coming into contact with your brand via other forms of messaging such as telephone or text message communications.
7. Sending commercial messages that include links to products or online stores – Don't add links with your subject line for guests to buy stuff. This is a blatant breach of the CAN-SPAM Act and American collector law, and being an ethical no-no, it damages your reputation. It will make you look terrible in the eyes of people who get your email newsletter but don’t have time to read it all the way through.
What is the difference between domain ownership and web hosting?
Domain ownership refers to the fact that you own the domain name for your website, which is where your website’s content is hosted. With web hosting, you rent space on a server from a third party. While both options have pros and cons, owning the domain name is generally seen as more advantageous because it eliminates the need to pay recurring hosting fees. Additionally, you can change or add domain names at any time, which could be helpful if you ever decide to start a separate online business with a different branding strategy.
Pricing: Web hosting services range from free to several hundred dollars per year. Domain registration fees range from around $10 to upwards of $100 per year.
Determining the email build of your website from a URL Checker like this one
Email campaigns are one of the most effective ways to generate leads and convert leads into customers. And with email marketing staying more and more popular, it’s essential to make sure you’re doing everything possible to convert your visitors into paying customers. In this article, we will show you how to deliver a successful email newsletter campaign.
Numerous factors go into designing an email newsletter campaign, but one of the most important is choosing the right message and design for your audience. You know that your subscribers have different interests and values than you do, so make sure your content is relevant to them. You also need to make sure your design is attractive and user-friendly. If your subscribers can’t navigate your emails, they’re not going to be interested in reading them.
Another critical factor in designing a successful email newsletter campaign is targeting your audience. You need to find out as much as you can about who is reading your emails and what interests them.
Proper use of a mail tester with Mailtest.com to correctly send your newsletters
When planning your email newsletter campaign, it's essential to use a mail tester like Mailtest.com to check each email's deliverability. Mailtest identifies issues with your email campaign's delivered messages, like incorrect addresses or failing to reach subscribers. This information can help you troubleshoot and fix any problems before they cause any damage.
Adding clickable links to your newsletter with Send Forensics
If you're looking to add extra engagement and clicks to your email newsletter, you can use Send Forensics's clickable links feature.
Simply enter the link text in the "Link Text" field, and Send Forensics will automatically insert a clickable link. Just make sure you include a way for people to access the link if they want to! You can also choose to hide the link if you don't want recipients to be able to click it.
This adds some perkiness and engagement to your newsletter, but it can also help increase your open rates and click-through rates. So give it a try - it could make all the difference in how people feel about your emails!
Using a Facebook messaging app
Websites and email newsletters are great ways to stay up-to-date on the latest happenings within your industry, but what about people who don’t have time to check websites or open emails? That’s where Facebook messaging apps come in. They give you a way to deliver your newsletter directly to people’s phones. Here are six steps for using a Facebook messaging app to have your newsletter:
1. Choose an effective email template. An excellent way to start is to find an email template that suits your newsletter’s content and style. You can find some great templates at sites like Leadpages or MailChimp. Just be sure to customise the template to reflect your content and style.
2. Configure your campaign settings. Next, configure your campaign settings so that you can track how many people open and click through your emails. You can also set up automated actions (such as sending people a reminder email) based on clicks and opens.
3. Send your first email campaign. Once you have configured your campaign settings, it’s time to send your first email! This is where you need to make sure that you personalise your email addresses (and all of your contact info) so that people feel like your emails are coming directly from you, not some computer automatic. Go through each link in your email campaign and personalise it before letting it go live in the world via email. Your ultimate goal should be to set up as many campaigns as possible to gather as many potential leads. Then, use that data to target specific lists of names (recipients you know add value to their areas of interest). By enticing people with a project that interests them and providing valuable content in the email itself, you will effectively get leads to show up for you, where they will hopefully add value for you by qualifying for your next campaign or sale. Alright!
4. Make a LinkedIn lead generation page. This is very important so people can contact you. This is crucial for Copybloggers to include an option to connect through your site or email in the footer, aside from having social media links! Also, make sure it's professionally designed and showcases your professional image.
5.
Get more involved and become memorable. Sometimes we forget how important it is to personalise the content we create with our customers, and lead generation offers are a great way to get noticed. So make sure you get involved with other affiliate programs, blogs and forums – by commenting, participating or just providing some good tips as an expert. Once your name becomes renowned in these places for promoting affiliate products, your subscribers will start emailing you because they know what you're promoting and trust you enough to expect quality from you. Also, remember that joining other affiliate programs automatically lowers the number of offers that would be sent to your list (kind of like advertising competition on steroids PLUS it gets you exposure from all over the place)
6. Negotiate special offers with the developers of your favourite sites (Bloggers, Forums and Networks like MySpace). Find people who have a copy of the affiliate site's version of the product they are promoting, and then let them know that you'll link back to their site if they do what you want. The best one that I found on MySpace is Bamboota! They had special offers for people who wrote reviews about great places in Florida or New York, for which they would give back some free sign-up bonuses. Finding out about access to blogs or how somebody made a promising discovery can still be made by participating with questions.
CONCLUSION
An email delivery check is an anti-spam, spam detection or filtering mechanism that periodically checks email delivery to confirm integrity and availability. These are often implemented by email providers (and ISPs) to increase security against distributed denial-of-service attacks due to their size and volume.
