January 11, 2022

A Comprehensive Guide To Using Email Deliverability Tools: Everything You Need To Know!

There are dozens of email marketing tools on the market, but not all of them are created equally. To find out which email deliverability tools you should be using for your business, we'll give you a list of email deliverability tools that will help your business achieve better email engagement.

Your email is one of the most crucial marketing tools you have to grow your customer base and brand awareness. But when you don't have a reliable partner, we understand that it can be hard to know how well your emails are performing. 

That's why we've put together this list of advanced email deliverability tools that will help you to track and improve your email marketing effort.

 

What Is Email Deliverability?

The delivery rate of email messages is a key metric for sending and receiving companies. It indicates the percentage of emails that are actually delivered to intended recipients, as opposed to being lost or discarded by mail servers. 

The term "deliverability" refers specifically to email sent from an Internet service provider (ISP) such as Yahoo! Mail or Gmail.

It does not refer generally to all types of electronic communications including email on other systems such as mobile phones, instant messaging applications and social media sites like Facebook which may be very difficult for some ISPs' automatic filters (spam traps) to detect.

Deliverability is a complex problem, and it can be difficult to determine the exact cause of poor deliverability rates. 

There are many factors that affect an email's ability to reach its intended recipient: the recipient's email address, the ISP used by the sender and how that ISP processes messages, whether or not a spamtrap is enabled on the receiving end of an email system.

Most senders have no control over when their emails are delivered (or "delivered") to recipients. 

The only way for them to influence this is through use of delivery confirmation tools such as DCC-enabled mail servers which can provide users with information about what happened after an email was sent including where it ended up in transit and who received it. 

This allows senders to see if they were able to deliver their email to the recipient, and allows recipients to get confirmation that their email has been delivered.

The sender's ISP can also influence deliverability by using delivery filters (sometimes called "spam traps") which check incoming messages for certain keywords or phrases, such as spam or viruses. 

A filter will reject an email if it contains any of these words in its headers; this makes filtering easier but may prevent some legitimate emails from reaching their intended destination. 

In addition, even though a message is filtered out before being sent on to the Internet backbone routers at ISPs' data centers and other networks where final delivery takes place, the message can still be delivered to a recipient's email server if that server is configured with an appropriate filter.

 

What Is The Best Way To Get More Subscribers?

There are a variety of ways to increase the number of email contacts you have. Here's some suggestions: Have an opt-in page on your website where people can sign up for emails, or just ask them in person at events, conferences, etc. 

If you're selling something that is time sensitive like tickets or courses then having lots of people signing up will be beneficial as it gives you immediate access to their information so that they can start receiving notifications when new sales are made.

If you're not selling anything then there's still plenty of value in having lots of email subscribers as it will give your site credibility and make people feel like they can trust what you have to say, even if they haven't purchased from you yet.

 

 

What Kind Of Email Deliverability Tools You Can Use?

 

1. Email Verification Tools – You can use these tools to verify your email address, see if it's been used by others and get information about the recipient of each message you send. 

Some verification services even allow you to create a "white list" so that only legitimate users are allowed through the gates. 

These services have varying levels of success in verifying addresses (and they're not always perfect), but they're definitely useful for ensuring that recipients actually opened your emails and didn't just throw them away without opening them at all!

 

2. Bounce Rate Analyzer Tool – This tool will help you to track the bounce rate of your email campaign. 

A high bounce rate indicates that recipients are not opening and reading emails, which is a huge waste of money for marketers who have spent time crafting messages with an eye on increasing open rates.

 

3. Email Tracking Tool – This tool allows you to see how many times each message was opened or clicked through by users (and where those clicks came from). 

You can also use this information in conjunction with other data points like open rates, click-throughs and bounces to see how your email marketing efforts are performing.

 

4. Email Marketing Analytics Tool – This tool allows you to view and analyze all of the data that we've collected about your emails, including open rates, click-throughs and bounces for each message sent out by you or on behalf of a third party service provider like MailChimp. 

You can also use this information to track which messages have been opened more than others (and why) so that you can improve future campaigns as well as target new audiences with targeted subject lines .

 

5. Email Tracking Tools – These tools allow marketers to monitor and track their email campaigns from beginning to end, including an open rate and click-throughs for each message sent out. 

They also allow you to create custom reports that show which emails have been opened more than others (and why) so that you can improve future campaigns as well as target new audiences with targeted subject lines .

 

6. Email Analytics Tools – These tools are similar in function to the tracking tools above but they focus on providing marketers with additional data points about the performance of their email marketing efforts by analyzing other metrics like open rates, clicks throughs and bounces per campaign or segment of recipients .

 

7. Email Segmentation Tools – These tools allow marketers to segment their email lists by a variety of criteria and then send out targeted campaigns based on those segments, including open rates and click-throughs for each message sent out. 

They also provide the ability to create custom reports that show which messages have been opened more than others (and why) so that you can improve future campaigns as well as target new audiences with targeted subject lines. 

 

8. Email Automation Tools – These tools allow marketers to send out their emails automatically on a set schedule, allowing them to focus more of their time and attention on other aspects of the marketing process rather than spend hours manually sending out email campaigns.

 

9. Customer Relationship Management (CRM) Tools – CRM systems are designed for businesses that have multiple customers or clients that they need to track information about in order for them to provide better customer service , manage client relationships and increase overall sales performance.

They help you keep track of your current customers as well as generate new leads by providing data points like email addresses, phone numbers and other contact information.

 


What Are Some Of The Best Tools For Sending Emails?

Full-fledged email marketing services are essential for any business. They help in building a strong brand image and increase sales. 

In our list below, we have listed some of the top rated & most popular Email Deliverability tools which should be considered as one among the best choices to start an effective email campaign without fail and achieve desired results within no time.

 

1. SpamCop's blacklist filtering service- Formerly known as DKIM, this is a free service provided by SpamCop that lets you add your domain name to the list of blacklisted email addresses. This will prevent messages from being sent to those emails, which means they won't be delivered.

 

2. Mailguard's blacklist filtering service- Formerly known as DomainKeys, this is another free and simple way of improving email deliverability for your domain names through blacklisting services such as SPF/DKIM or Senderbase.

You can sign up for an account with them via their website , and then just enter all the domains you want filtered against it - this will ensure that your messages are not delivered to those emails.

 

3. SendGrid- SendGrid is a leading email service provider that provides Email Marketing, Messaging and Campaign Management solutions to businesses across the globe. 

It offers best features like easy integration with web apps and mobile platforms, smart reporting tools for analytics along with 24/7 customer support services at your disposal in case of any issues related to their products & services. 

In addition to this, it also allows you to send emails from Gmail accounts through its own SMTP server which helps in sending out personalized emails on behalf of the sender without requiring them to provide an email address or domain name.

 

4. Mailgun- Mailgun is a leading email service provider that offers best email marketing solutions for businesses. 

It provides an easy to use interface and has a wide range of features which help in sending emails from any web app or mobile platform without the need to provide your own SMTP server details. 

In addition, it also allows you send messages via Gmail accounts through its own SMTP server which helps in sending out personalized emails on behalf of the sender without requiring them to provide an email address or domain name. 

Apart from this, it also provides various other services like custom domains & subdomains, multi-language support, email archiving and more.

 

5. Campaign Monitor- Campaign Monitor is one of the best Email Marketing services that offer a wide array of features like easy integration with web apps & mobile platforms along with smart reporting tools for analytics in order to achieve desired results within no time. 

It offers a range of customizable email templates which help you send out personalized emails on behalf of your customers without requiring them to provide their own SMTP server details or even an email address.

In addition to this , it also allows you send messages via Gmail accounts through its own SMTP server which helps in sending out personalized emails on behalf of the sender without requiring them to provide an email address or domain name. 

Apart from this, it also provides various other services like custom domains & subdomains, multi-language support, email archiving and more.


6. MailChimp- MailChimp is a popular email marketing service that offers different features like customizable emails, easy integrations with web apps & mobile platforms along with smart reporting tools for analytics in order to achieve desired results within no time. 

It provides an easy to use interface and has a wide range of features which help in sending out personalized emails on behalf of your customers.

 

Conclusion

Email deliverability tools are a great way to boost your email marketing campaign, even though there are dozens of tools available in the market, here is a quick rundown of my favorites: 

1. MailChimp , one of our favorite services, offers several different types of plans depending on what kind(s) of lists/communities they offer (free vs paid), how much data they will track, and how many subscribers they will allow you to send emails to. 

 

2. Aweber is another great service which offers similar features as MailChimp but has more options in terms of what kinds of lists/communities you can use them with. 

It's certainly not free though: their basic plan starts at $20 per month but there are several different levels depending on how much data they track and whether or not you want Aweber sending emails on behalf of your domain.

 

3. MailerLite is a great little tool that's completely free to use and will let you send as many emails as you want with no limits (the only thing they ask in return is for email addresses). They also offer some templates which are easy on the eyes, but their customer service could be better.

 

Remember no matter what email deliverability tools you use, it all ends up on how effectively you use it, if you have any doubts let us know in the comment sections.

Share Post:

Comments System WIDGET PACK
Written by

Himangi Lohar

Start engaging with your users and clients today