January 18, 2022

A Powerful Guide to Demandbase Competitors: What They Do and Why You Need Them

Demandbase is a demand generation and demand management platform that helps marketers find, engage, and convert more customers. Demandbase has many competitors in the demand generation space.


Demandbase competitors are demand marketing companies specializing in demand generation. They use various methods to attract potential prospects, including email campaigns and website optimization services.

They have a variety of uses for different industries and company sizes. About 64% of marketers actively invest time in search engine optimization.

Some of the most popular Demandbase are HubSpot, Marketo, Pardot, and SendGrid. 

These companies offer a variety of features that can be compared on their websites. Other notable Demandbase include Act-On, Infusionsoft, Silverpop, and Unbounce.

What are Demandbase Competitors?

A Demandbase competitor is a company that offers Demandbase services and software. Demandbase can be split into two groups: demand-side and supply-side. 

The demand side of the equation provides demand generation tools that allow marketers to find potential buyers on social media networks, display ads, email marketing campaigns, etc.

In contrast, the supply side of the equation provides data management tools such as CRM or data integration. 

Demandbase are a demand generation company that specializes in demand-side platforms. Demandbase competition’s main benefit is its ability to reach audiences outside of your customer database. 

If you want to find new qualified prospects, Demandbase competition is the way to go!

Demandbase is a demand generation software that uses data to identify and target potential customers.

Demandbase are companies that offer demand generation services. Businesses can use demand base competitors as alternatives to Demandbase or combine the two for an even greater ROI.

What are the different types of Demandbase Competitors?

There are demand-side and demand-creator competitors in the demand generation space.

  • Demand Side Competitors

On the demand side, companies offer marketing tools that give marketers access to various ad networks such as Google Adwords or Facebook Ads. Companies on this end of the spectrum include Hubspot, Marketo, Eloqua, etc…a ,,

  • Demand Creator Competitors

Companies offer services that help identify and target potential customers on the demand creator side. Services provided by these companies usually include website optimization, email marketing, and social media campaigns. 

More well-known demand creators are Adobe, Salesforce Pardot, and IBM Unica.

What are the Different Types of Demandbase Competitors?

The demand side offers a variety of demand generation tools to help marketers find qualified leads and potential customers. Some companies provide demand base competitors as alternatives, and others combine them for an even greater ROI.

  • Supply Side Competitors

Companies provide data management services such as CRM or Data Integration on the supply side. 

If you have limited access to high-quality prospect contact information, this is where people turn to get what they need. Supply Side demand marketing providers include Salesforce Pardot, IBM Unica, etc.

  • Demand Creator Competitors

On the demand creator side, companies typically specialize in website optimization services that can increase conversions by up to 30%. 

These demand marketing providers offer demand generation services like email marketing and social media campaigns. These demand base competitors are the most popular option for businesses today.

  • Other Competitors:
  1. Overlapping Solutions

Overlap between demand-side and supply-side demand Marketing companies is expected since they both focus on generating leads for their clients. Still, there can be some confusion about whom to turn to first when looking at various demand base competitor’s options. 

The best way to determine which type you need is by figuring out what your company needs right now. If you already have an extensive customer database with high-quality contact information, starting with overlap solution partners would make sense. 

On the other hand, if the lead volume is your primary concern or building an audience outside of your customer base is a priority, demand creator competitors should be your first stop.

  1. Integrated Solutions

A growing number of companies are choosing to go with an integrated demand marketing solution that combines the best of both worlds. 

These providers offer a combination of demand-side and demand-creator services so you can get leads from all over the map. 

The main benefit of this approach is that it helps businesses cover more ground in their lead generation efforts, but it can also be more costly than using individual solutions.

  1. Unknown or Emerging Providers

There are also several unknown or emerging demand Marketing providers who have yet to make a big splash in the market. 

If you're looking for different or want to try out some new demand Marketing options, this is an excellent place to start. 

Some of these demand base competitors include Lead Liaison and DemandJump, while others are new entrants such as Unica (Adobe).

What is the Benefit of using a Demandbase Competitor?

The main benefit of using competitors is their ability to reach audiences outside of your customer database:- demand-side offers a variety of demand generation tools to help marketers find qualified leads and potential customers.

35% of marketers choose to send three-to-five emails per week to their customers. 

Most demand generation platforms require you to have a certain amount of data before you can even begin targeting potential buyers. 

By contrast, Demandbase competition offers access to various ad networks that allow you to find new prospects no matter how small your business may be.

Demandbase are demand-side and demand-creator companies that offer various demand generation services. 

Demand base competitors can be used as alternatives to Demandbase or combined with the software for an even greater ROI.

What are the Alternatives to Demandbase Competitors?

If they are not the right fit for you, there are several alternatives to Demandbase.

Demand Side Alternatives - 

Hubspot is a popular demand generation platform that focuses on marketing automation and sales funnel management. 

Eloqua offers similar services with a strong emphasis on sales activities rather than demand-side methods of generating leads. 

Marketo is another option in this space focused exclusively on lead nurturing, while Salesforce Pardot specializes more in demand generation campaigns, including email marketing and website optimization services which can be used across all industries.

Supply-Side Alternatives - 

One alternative supply-side platform would be Data Management Platforms (DMP). These companies offer data integration tools that help marketers access company profiles from different websites, social media networks, and other data sources. 

CRM systems such as Salesforce and Oracle also offer demand generation features that can be used with DMPs for an even more comprehensive view of potential customers.

Demandbase is a demand-generation software that leverages data to identify and engage potential consumers. Demandbase are other firms providing demand generation services. 

Businesses may use demand base competitors as substitutes to Demandbase or join the two for an even higher return on investment.

Businesses can use demand base competitors as alternatives to Demandbase or combine the two for an even greater ROI. 

If you're looking for a more comprehensive demand generation platform with data management features, then a demand-side competitor is probably your best bet. 

However, if you're only interested in targeting potential customers and don't need all of the bells and whistles that come with a demand generation platform, then a demand creator competitor would be a better fit.

How to use It effectively?

Demandbase should be used in conjunction with your Demandbase account for the most significant effect.

The first step is to identify your ideal customer profile(s) and export them into a CSV file. 

This can be done through the "Audiences" tab on Demandbase. Once you have your audience profiles created, you can begin importing them into your demand-side competitor's platform of choice.

Once your audiences are imported, you can create custom ads or messages messages messagestailored messages for these new leads. By targeting buyers that are not already in your database, you're able to expand the reach and increase sales opportunities. 

Additionally, many demand-side platforms offer integrations with CRM systems such as Salesforce and Oracle, allowing you to do even more with demand generation.

Using Demandbase can help you access new leads that are not already in the database, allowing for increased sales opportunities across all industries. 

They also offer integrations with CRM systems that give marketers an additional edge regarding demanding generation and data management tactics.

What is your ideal customer profile? How many of these types of customers exist within your industry? What does this mean for companies like yours? Who are some alternatives to Demandbase competitor's services if they don't fit the mold of what you're looking for? 

Are there any benefits associated with using demand base competitors as an alternative or combination instead of just DemandBase on its own?

-Set Up Demandbase Intent: Create Keyword Sets: The One Intent from Demandbase is a method for determining which prospects are most interested in your offerings or services, as well as those of your competitors. 

It evaluates the strength of intent by comparing data (such as firmographics and technographic) to criteria you provide for your Ideal Customer Profile (ICP). 

An important consideration is the quantity of individuals researching a specific set of keywords or terms for accounts with comparable volumes. Setting Demandbase One Intent in motion requires the creation of keyword sets.

-Know your goals: Knowing your goals will help you understand which demand base competitor is best for you. 

For example, if your goal is to drive traffic to a landing page to generate leads, then Bidtellect might be the Demandbase competitor that’s right for you. However,.a  you are looking more at increasing conversions than the volume of visits or clicks.

Then, perhaps an alternative Demandbase competitor like Marketo would fit better within your strategy.

-Link keywords with intent: You can link keyword sets directly from demandbase into Ad Words campaigns 

- allowing advertisers using Google AdWords to target high-value accounts based on specific criteria such as industry and company size (firmographics) and technology usage behavior across websites (technographic).

-Set up at minimum a General Keyword Set and a Competitor Keyword Set:

  • General Keyword Set: Use Demandbase to help you understand how your target market is searching online. 

The demand base competitor will scan billions of web pages and show the terms that most frequently use most frequently useyour prospective buyers most frequently use.

  • Competitor Keyword Set : 

You can use Demandbase to find out what keywords or search queries your direct competition may be bidding on to bring traffic into their site - i.e., "plastic surgery" vs "cosmetic surgeon.” 

By doing this research ahead of time,.a ,,you could gain an advantage by incorporating these same targeted terms within your ad text so as not to start from scratch when it comes time for actual campaign creation/optimization.


To sum it up, here are some critical points about Demandbase:

-Demandbase competition’s main benefit is its ability to reach audiences outside your customer database.

-There are demand-side and demand-creator competitors in the demand generation space.

-Demandbase competition can be used as demand base alternatives, and they could even be combined with demand generation tools for an even greater ROI.

-Demandbase is a demand generation software that uses data to identify and target potential customers.

Each company has its strengths and weaknesses. You should consider what you want from a demand generation platform before deciding. 

If you’re looking for a comprehensive solution that can handle email campaigns, landing pages, website optimization services, and other demand generation tools in one place, Demandbase are a good option.

There are also many alternative demand marketing software solutions available for people who don’t need all the features the demand base provides. They may be more affordable than Demandbase or offer certain features that you require. 

If your company has specific needs that aren’t fulfilled by any of the mainstream demand generation platforms, check out these alternatives before investing in Demand base competitor's platform:

 Pitchbox CRM Marketing Automation, Unomy Sales & Leads Generation Platform, Top Prospector Lead Identification Tool, ClickDimensions Customer Engagement Software. 

Each offers different from standard Demandbase competitors and demand marketing software solutions.

Once you’ve decided what features are most important to your company, it will be easier to find Demandbase competitors that fit those needs. You can also use the information on this blog as a starting point for finding demand generation companies with similar services. 

By comparing demand base competitor's platform options, you can decidechallenging which product is right for your business model.

The demand generation market is growing quickly, and there are many new entrants. It can be difficult to decide which Demandbase competitor is best for your company. You need to weigh the benefits of each Demandbase competitor against your specific needs.

To conclude, demand base competitors provide demand generation services and can be used as substitutes to Demandbase. 

Demand-side demand generation software is more comprehensive, while demand creator demand marketing software solutions are alternatives with specific features that may or may not address your company's needs. 

You should consider everything you need from a demand generation platform before investing.a in one . That way, it will be easier for you to find the best fit when choosing between various alternative options available on the market today.

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