Demand generation marketing is a term that is used to describe the process of generating more business leads by building relationships with current customers.
Demand generation marketing is a strategy for increasing the number of leads, contacts, and customers.
It consists of four parts:
1. Lead generation: Promoting your company to potential customers through various forms of advertising like direct mail, email marketing, social media marketing and search engine optimization.
2. Contact acquisition: Gathering new leads by generating more website traffic through content marketing or SEO strategies such as keyword research and competitor analysis.
3. Customer retention: Keeping current customers by offering exceptional customer service that exceeds their expectations and resolving any problems they may have with your product or service in a timely manner while also promoting additional services that can help them improve their lives or business further.
4. Customer development: Converting new leads/clients into customers by contributing to the success of a company, such as providing key recommendations or statistical analysis on their products.
The main objective of this marketing is to engage with your current customers in order to develop long-term relationships and increase customer lifetime value.
It can be done via various channels such as email, phone, social media, live chat and content marketing.
There are two types of Demand Generation Marketing-
Both are effective.
Direct response marketing is when you sell a product or service to an individual and relationship building is when you create relationships with prospects, not customers. Direct response marketing offers more immediate results but can be less scalable in the long run.
Relationship building helps build brand awareness and trust with potential customers. Relationship building can help go viral. Because it is long range, the results may not be immediate but relationships create loyalty and increase word-of–mouth between consumers which helps build brand awareness.
Types of demand generation marketing techniques include: nurtured relationships, promotional offers, direct response sales and networking.
There are many tools that can be used for marketing purposes. However, in order to get the best results, you need to understand what each tool does and use it accordingly.
Some of the major analytics tools that a demand gen provider should look for when doing their marketing campaign are:
This is an easy-to-use web analytics service that provides data on traffic sources, demographics, SEO performance and much more.
2. Hubspot
Hubspot is a free software platform which helps companies manage their websites and create content with amazing speed and efficiency. It also has inbuilt email marketing features as well as social media integration so there is no need to go out of your way to do any other work related to online marketing activities like blogging or social media promotion.
This is an all-inclusive software platform that offers all the tools necessary for effective online marketing campaigns from planning through execution without needing any other third party software or services.
The main advantage of using this software over others is its ability to provide insights into how customers behave on websites by tracking conversions such as clicks, signups, downloads etc.
Site Catalyst is an analytics and communication tool that enables you to track the performance of your site, analyze it in real time and share data with marketing teams across other departments within a company.
It has robust reporting capabilities so you get all necessary information at one place by just keeping tabs on certain metrics such as visits, conversions etc.
5. Google Double
Google double is a very powerful tool that offers an insight of the buying behavior and sentiment of your target customers on specific websites as well as if there are any issues with those sites or otherwise which you might need to remedy.
6. Marketo
Marketo has been around for quite some time now offering easy implementation, customization and low maintenance management over all its marketing campaigns at client locations across various verticals like travel & tourism, e-commerce and other general online markets.
It is a vendor agnostic platform that can be utilized on any website without the need to install any third party software or plugins at all.
There are certain problems commonly related with online marketing campaigns such as lead generation, conversion optimization etc., which may have led you to hire only one specialist instead of hiring multiple marketing specialists in order to meet your goal of having an optimized campaign based entirely on your goals and objectives.
Marketo offers Unified Campaign Management, where you can have all the tools you need to achieve an optimized campaign for the best possible results in a single place instead of having multiple specialists across multi-departments with different means that are often hard to sync up without losing details or one specialist might be completely unaware of what another hero is doing which ruins his job.
The other problem is trust between teams within a company/small business is quite low and this leads to so many marketing experts appearing as a Google Alert or LinkedIn Recommendation on the client’s website by chance.
Marketo can predict such advancements of your target audience across social media platforms and webpages based on which it will recommend you accordingly, how likely they are to buy online vs offline etc with its inbuilt chat feature for FAQ support & campaigns tracking tools.
Every person who is beyond the age of 24 owns a smartphone or an iPad and they are active in social media accounts such as Facebook, Twitter, Pinterest etc - means you have to learn how to do this yourself instead of hiring someone else for it.
If you can't promote the product/service with actual users themselves then don't even waste any time investing in them.
You can't rely solely on the media to promote your online business or physical location in real life either. Even brand ambassadors who visit these locations regularly will be unable to make good impressions with occasional customers, maintain a constant presence through social media marketing.
Marketers spend most of their budget juggling between FB ads, PPC campaigns & SEO activities wasting so much time while automated tools make these things far easier and more cost effective.
To target your monthly ranking, you need to do the following:
1. Set up a Google Analytics account for tracking website traffic and search engine rankings.
2. Create a campaign that is optimized for search engines and offers relevant content.
3. Track your keywords on an ongoing basis with keyword tools like SEMrush or Scalenut.
4. Show your content to enough people and make sure you are providing some value with it!
5. Set up a FREE Social media profile on Facebook, Twitter, etc.
6. Use SEO tools like SEMrush or Moz.
7. Check out the top 5 ranking sites in Google's organic search results list.
8. Generally find which keywords will bring you traffic over your competition.
9. Use the free WordPress tool, Google Analytics Remarketing to show ads on other portals like social media pages so that paying customers see your website ad through organic search results.
10. If you want to be a specialist, then buy the paid tools above and start focusing on your niche.
Use Social media monitoring software like Hootsuite so that you can monitor all famous social sites at once.
If you are a beginner or struggling with traffic then get this amazing tool for beginners. It has all the features like automation of blog posts and social media updates so that anyone can manage their accounts without any hassle!
You will learn very quickly how powerful it is, don't forget your budget while using these kinds of tools as they need money too. Otherwise they would be looking for other investors who pay them handsomely !If you want to spend less time and have more traffic?
Try this tools:
1. Site builder
It has a cool social gaming/mobile app to look at, understand how it is all set up online so you can also add more revenue streams to your website.
2. Jotform
Fantastic tools like if not overpriced with lots of costs involved then go for this tool.
3. Canva
Free tools like this to design website posters, banners and other graphics you can use , there are paid ones too but the free one is a decent match.
4. Book Creator
If you write books or guide people in writing then get these tools from Google. Limitation of Google Story Creator is You have to pay for the publishing.
5. Stumbleupon
An awesome site that allows you to share all your links on it, generates traffic and money automatically so just at some stage you get addicted.
6. Hiring Freelancers -They can post a video every day, you may prefer this to complete your marketing team or monetize daily activities you do online like walking, jogging etc.
It is the process of generating demand for a product or service. There are many types of demand generation marketing such as direct response, content marketing, SEO and social media. This can be very beneficial to you if you use it correctly.
