A cold, emotionless email is a surefire way to keep your customers away. If you want them to engage with your emails and actually open the messages that you send, then it's time to start using cold emojis!

Email marketing is a powerful and direct way to connect with your audience and grow your brand. The majority of marketers agree that email is an important part of their overall marketing strategy, but it's also one of the least effective methods.

The reason why email isn't as effective as other promotional activities such as running PPC ads or creating content for social media like Facebook and Twitter, boils down to one thing:

Open rates for most companies hover around 20%, which means only 1 in every 5 people will open your email. This low average frustrates many marketers who want to see better results from emailing their list.  So what can you do?

You've probably heard about how visual content increases engagement on social media channels , well emojis are the newest trend in maximizing your email open rates.

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Will Emojis Work For Your Business?

Emojis are everywhere, and it seems like almost everyone is using them. But do emojis have a place in business?

There’s no doubt that emojis are popular. In fact, 59 percent of online adults use emojis, and that number is even higher for younger adults. So it’s not surprising that businesses are starting to use emojis in their marketing.

But does emoji usage actually lead to better results? A recent study by Adobe found that emoji usage leads to a 25 percent higher open rate and a 65 percent lift in click-through rate. 

So it looks like emojis can be an effective tool for businesses after all. Here are few tips before you start using emojis

1. Do a quick search for "emoji usage in email”- You'll see that many marketers are testing the waters with emoji campaigns. According to this data from Adobe, two-thirds of marketers say they've used emojis in their campaigns. 

Although plenty of businesses strive to get more engagement via social media, emojis may help get your emails opened and clicked too.

2. It doesn't matter whether an emoji is related to your industry or product — If it resonates with your audience, why not use it? The key is picking the right one for the message you want to send and making it relevant to your audience.

3. Your email subscribers may not be native speakers of emoji- so make sure your emojis are clear and understandable without any help from context clues. 

Some businesses have seen success by using a "thumbs-up" emoji at the end of a call-to-action. If you're selling a product that benefits children, for example, this might work well with an image file or link that takes readers to a kids' activity center. 

If your company is hosting an event where attendees should wear name tags, consider sharing a photo of "🎉👨‍👩‍👧‍👦" as part of your follow-up reminder email. That way people will know what to expect when they arrive.

4. Test different emoji combinations- As with all marketing, it's important to test different emoji combinations and see which work best for your audience. 

Take a look at the types of emojis your audience is already using and think about how you can reflect that in your own marketing. Just make sure the emojis you choose are still legible when viewed on a small screen.

Here's How It Works:

Emojis have become a universal language, even if you don't speak another language, emojis can help you identify or express what you're trying to say or feel. 

Over 90% of individuals between the ages of 18-35 use emojis on a daily basis , and brands have caught onto this visual phenomenon by integrating them into their email marketing campaigns.

How Do Brands Leverage Emojis?

There are two ways companies implement emojis: as part of their brand name (ex: Taco Bell= T 🌮 bell) or as an actual emoji featured within the email (ex: a smiley face). The use of emojis in email marketing can increase open rates by up to 45% !

Here are three tips on how you can start using emojis to increase your email open rate:

1. Identify what emotions you want to evoke in your audience- When considering which emoji to use in your email, think about the emotions you want to inspire in your readers. 

Do you want them to feel happy, excited, or curious? Once you know what emotion you're targeting, find the corresponding emoji and use it in your subject line and email content.

2. Be consistent with your brand voice- If you've developed a specific tone for your brand, make sure the emoji you choose matches that tone.

3. Personalize it!- Once you've perfected a strategy for incorporating emojis into your email marketing, personalizing the emoji will make your emails stand out from everyone else's in your segmented audience's inboxes. 

Use this to your advantage and get creative with how you use that specific emoji in subsequent messages to become memorable .

Emojis can be a fun way to increase your email open rate, but use them sparingly and make sure they align with your brand voice and the emotions you're trying to evoke in your readers. 

Experiment with different emoji combinations to see which work best for you. Most importantly, have fun with it!

How To Create An Emoji Sequence For Email Marketing?

Email marketing is an effective way to reach your customers. But when you are creating an email marketing campaign, adding fun details can make a huge difference. Emoji, which stands for emoticon, is a perfect solution for this case.

These small pictures allow you to express your ideas in a simple and understandable way.

Emoji sequences consist of emoji sets that users create by putting individual emoticons together. This sequence not only helps you deliver your message in a creative way but also brings color into boring text or sentence.

It makes the viewers feel that you wrote the email just for them with care and love , so they are more likely to read it carefully. Furthermore, emojis are highly recognized around world , so emoji-sequence helps you build better relationship with international clients

To create an emoji sequence, you need to know what type of the emoticon is the most effective in a certain context. The example that I'm going to show today is how to use emojis for email marketing campaigns and how it boosts open rate .

First, pick relevant emoji sets from categories such as congratulations, happy birthday etc. For this example, we will focus on the Happy Birthday Emoji Sequence by sendinghappybirthday.com. They have a great collection of ready-to-use sequences.

Let's suppose your client was born in May , so you can find a suitable emoticon for this case by typing birth month in the search field and picking relevant results.

 If one of them matches your birthday , then select it and create a new email to send. Or you can edit your draft email with this emoji.

This is the same idea behind company birthday cards which they usually sent via email. All you need to do is find a relevant set, pick a suitable emoticon and add it to your email sequence. This simple process will help you create a creative gift that brings a smile to people's faces.

Second , consider adding emojis that are related to the product or service that you are offering. For example, if you own a flower shop , sending happy birthday flower bouquet emoji would be perfect for customers who share their special day with someone who loves flowers, especially for wedding anniversary events. 

You can also use sign-off phrases together with specific emoji instead of traditional signatures at the end of your email.

If you are sending a free sample of your product , then adding cake emoji with champagne drink will be perfect because it shows how people would feel when they receive your gift.

It makes the customers believe that you understand their feeling, so they are more likely to purchase something from you in the future

To create better emojis for email marketing campaigns, I suggest using ready-to-use sequences like those created by sendinghappybirthday.com once again. 

All you need to do is find a relevant set and pick a suitable emoticon according to the customer's birth month or event that is related to the product or service. After that, add them to your existing email document ( either draft or sent mail) and check if there is any room for improvement .

Cold Emojis For Email Marketing

There's no need to be cold when you're email marketing. In fact, using emojis in your campaigns can actually help you warm up leads and create a more personal connection with your subscribers. 

Check out these creative ideas for using cold emojis in your next email campaign:

1. Use them as part of a CTA- Why not use an emoji as part of your call to action (CTA)? This will help inject some fun into your email and grab attention. 

For example, you could use an ice cube emoji to promote a sale on winter clothing or a snowman emoji to promote a holiday event.

2. Use them in subject lines- Subject lines are a great place to add an emoji. For example, you could use an ice cube emoji in the subject line of your email if it's freezing outside or a snowman emoji for holiday promotions .

3. Use them around holidays- Holidays are the perfect time to get creative with your emojis! You could use a scarf and mittens in the middle of June or a Santa emoji any time of year. 

Be sure to stay relevant with your CTA when using seasonal emojis so it stays on point with what you're promoting.

4. Use them in personal greetings- Create that personal connection by adding some emojis into your signature with personalized greetings like "Warm Wishes," "Merry Christmas," or even something fun like "Freezes! It's winter in [YOUR CITY]."

5. Use them in CTA buttons- Creatively design your email by using emojis in buttons that link to different pages of your site. 

For example, you could use a snowman emoji for a button that goes to your holiday promotions page and an ice cube emoji for a button that takes users to your sale page . 

6. Use them in the testimonial section- Use emojis when sharing reviews or customer testimonials for added interest and context. 

You could even include your own review with some emojis, too! For example, you might say "I was really cold after using this product!"

Conclusion

In conclusion, using cold emojis in your email marketing can be a fun and effective way to engage subscribers. 

From adding them into CTA buttons to using them in personal greetings, there are many ways to incorporate these delightful characters into your communications.

Whatever way you choose to use cold emojis in your email marketing, be sure to have fun with it! They can add a touch of personality and humor to your campaigns that subscribers will appreciate.