If you're considering a new cold email tool for your business, it's important to know your options before you start spending time and money on something that is not going to benefit you in the long run. This blog article provides seven things that you should know about cold email tools.
Cold emailing is a necessary tool that is used to create leads, drive traffic, and build relationships. With cold emailing tools, you get the ability to create emails with automated templates and personalize them with your brand's design.
We'll cover some of the best cold emailing tools on the market so that you can choose the right one for your needs and tell you 9 things to know before you choose cold email tools.
Cold emailing is a marketing strategy that you can use to promote your business and solicit new customers.
This type of campaign involves sending emails to prospects, subscribers or clients with the goal of getting responses from them.
You may be thinking: "I don't have time for cold email campaigns." The truth is that it doesn't take much time at all! You just need enough energy and patience in order to send out as many messages as possible over a period of weeks or months until you get results (or not).
There are several reasons why cold emailing is a good tactic for your business: Cold emailing is free. You don't need to spend any money or time on it if you know how to do it correctly.
Cold emailing is highly targeted.
It's possible that the people who are interested in what you offer may be located within your target market, and they have already expressed interest in buying from you by filling out their contact information on your website/social media pages.
Cold emails can help build relationships with new customers quickly. When someone receives an unsolicited cold email, he will feel more comfortable opening up about his needs and wants.
This can lead to a more favorable relationship between you and your customer, which will make it easier for him to buy from you in the future.
Cold emails are highly effective. It's possible that people have already received dozens of cold email messages without any results (or even worse: no response at all).
Cold emails are different because they don't require an immediate response or action by the recipient, so they're always better than regular marketing campaigns with their high open rates and click throughs!
Cold emailing requires a bit of time and effort at first, but it's not as difficult as you might think. There are several cold email tools that can help you when starting your outreach campaign so that you don't have to spend all day sending out emails manually one by one.
Here is my list of 6 best cold email tools for your business:
1) GetResponse – This tool allows users to manage their campaigns, track the results and make changes in real-time without having to worry about managing multiple lists or forgetting important information on different platforms (e.g., Gmail).
It also provides a dashboard where you can see how your campaigns are doing, which is useful for tracking and analyzing the results of your campaign.
2) Campaign Monitor – This tool allows users to create one-time or recurring email marketing campaigns that include templates, promotional content and landing pages.
It also provides analytics on their performance so you know what's working (and what isn't).
3) AWeber – The most popular paid cold emailing service available today with over 5 million subscribers worldwide.
With this tool, it's possible to send up to 500 messages per month without having a monthly subscription fee but you can choose to upgrade your account for a higher number of messages sent per month.
4) MailChimp – This tool allows users to manage multiple email lists and send up to 5,000 emails per month without paying any monthly fees. It also provides analytics on the performance of their campaigns so you know what's working (and what isn't).
5) Constant Contact – The best free cold emailing service available today with over 2 million subscribers worldwide.
With this tool, it's possible to create one-time or recurring marketing campaigns that include templates, promotional content and landing pages without having to worry about managing multiple lists.
6) ActiveCampaign - ActiveCampaign is another good option for sending email campaigns. It allows you to create multiple lists and send emails to each one of them at once, with different subject lines or messages depending on the list that a recipient belongs to.
You can also use it as an email marketing platform where you can build your own template for sending out announcements/newsletters (like my newsletter) and then customize those templates by adding images, text links or other elements like videos.
There are many programs to choose from, but they all have their pros and cons. Here is a list of some important things to consider before choosing between them:
1) How Many Subscribers Can You Add?
The more subscribers you can add per month the better – but this may depend on your budget. MailChimp has about 1 million active users that send out an average of 350 emails each day (the maximum number).
ActiveCampaign's free version allows up to 5,000 contacts/subscribers and unlimited messages sent daily; while Campaign Monitor offers monthly limits as low as 10 or as high as 50,000 contacts/subscribers.
2) How Many Lists Can You Create?
This is also a factor that you should consider when choosing the program to use – especially if your business has many different categories of customers and products (like mine).
ActiveCampaign allows up to 5 lists per account; Campaign Monitor's free version only offers three lists while their premium plan gives you access to unlimited lists.
3) What Is The Price For Each Subscription Plan?
It can be very expensive for some companies with more than 100 subscribers each month or even 1,000+ users – so you should consider this factor when choosing a program.
I think it's important to have at least 5-10 subscribers/customers per list, so if your business has more than 100 users on each list then I'd recommend using MailChimp or ActiveCampaign – and if that is not possible then Campaign Monitor would be the best choice for you.
4) How Many Email Templates Can You Use?
The number of email templates in an account can also be very limited (or unlimited), depending on which plan package you choose; but with most programs there are often dozens of ready-to -use email templates that you can use.
5) What Is The Free Trial Period?
If your business doesn't have enough subscribers to break even with the free version, then it may be worth paying for a few months of service (or longer if possible).
Campaign Monitor offers 30-day trial periods; while MailChimp and ActiveCampaign offer 14 days or 1 month in their paid plans – so they're not too bad when compared to other programs like Constant Contact, which only allows a 7-day trial period.
6) How Much Does It Cost To Use Each Subscription Plan?
I think it's important to consider this factor when choosing a program.
You can find out how much each subscription plan costs by clicking on the link in the chart above – and these prices are for businesses with 10,000 subscribers or less (but you may need more than that if your business has 100+ users per list).
7) What Is The Support Available?
This is one of my favorite aspects of each email marketing software; I like seeing what other people have said about their experience with support at MailChimp, ActiveCampaign and Campaign Monitor.
Obviously there will be some differences between them but there are a lot of similarities too.
8) What Does The Support Look Like?
I think it's also important to see what each company offers in terms of support for their paid plans – as these can be very different from the free plan; and you may find that some companies offer more than others when it comes to this area (such as MailChimp offering phone calls, chat sessions or live webinars).
9) How Much Training Is Available?
This is another factor which will vary between programs; but if your business has enough users then there should be plenty available online at least.
I've found that the training available at MailChimp is very informative and easy to follow, but ActiveCampaign has a lot of free videos which can help you get started with your campaigns.
Cold emailing is a very simple marketing tactic. It's not rocket science, but there are certain best practices that you should follow in order to get better results:
1.You can send out as many messages as possible over time- You don't have to spend all of your free time sending cold emails for the rest of your life.
The more content you create and share with people on social media, the easier it will be for them to find other ways (like browsing through their inbox) where they can learn about what you offer or how they could benefit from buying something from you.
2. Use different email addresses for each campaign- It's important to use different email addresses so that your subscribers don't get annoyed by the same message being sent over and over again.
3. Use a consistent subject line- You should always use a similar subject line for all of your campaigns, especially if you're sending out messages multiple times per day or week.
If you change up the title every time, it will be difficult for people to remember what they received from you in their inboxes (especially if there are many emails).
4. Don't spam!- Sending too many emails can make people feel uncomfortable about receiving more than a few messages from you. If they're not interested in buying something, then it's better to just leave them alone and let their inboxes go back to being quiet again.
5. Make sure your emails are original- You should always be sending out content that is unique and valuable for people who have expressed interest in what you offer.
Don't send out the same message over and over again on social media or email lists because no one will want anything else after reading it a hundred times!
6. You can use webinars as an effective form of cold email marketing- Having live events where people can come and learn about your business or products can be a great way to get people to sign up for your email list.
You'll also have the opportunity to speak with them one-on-one, which is an excellent way of building trust in their minds so that they will feel comfortable buying from you when it's time for them to make a purchase.
7. You should always send out personalized emails- If you want subscribers on your email list who are interested in what you offer, then don't just blast out any old message at all; personalize each individual message by including something specific that relates directly to that person.
This will help to make them feel like you're someone who is truly interested in their lives and wants to get to know more about what they do on a day-to-day basis.
8. Be sure your emails are short- If people don't want to read through long, boring messages then it's better for everyone if you just keep things brief – especially when email marketing is being used as an effective form of cold outreach!
When sending out emails, try and limit yourself by only including the most important information within each message so that people can easily scan through all of the content and decide whether or not they want to read it in full.
9. You should include links within your email messages- When you're sending out emails, make sure that each one has at least one link included so that people can easily click through and find more information about what you have to offer.
This will help to boost your email list and encourage people to sign up for it so that you can be sure of getting the most out of each campaign.
