Cold email marketing is the forgotten stepchild of digital marketing. It seems that there are no easy ways to get clients or customers with cold emails. However, there are plenty of hacks and hacks to improve your cold email conversion rates.
Cold email conversion rates are the percentage of emails that result in a response. This is important because it shows how effective your cold email campaigns are at attracting business-ready clients who can be converted into paying customers.
The goal with any marketing campaign should always be to get more people interested in what you're offering and then convert them into paying customers by providing value, making an offer they can't refuse, or otherwise convincing them to take action on your behalf.
The top rules for sending out cold emails that convert are:
1. Use a subject line that is relevant to the content of your message - Your email should be considered an advertisement, so you want to make sure it's easy for people to ignore and delete if they don't feel like opening it up at all. A good way to do this is by using a subject line that contains keywords related to what you're offering or selling (e.g., "Buy Quality Product X from us!").
2. Include actionable body copy in order for them to know exactly what they can expect when reading your email - This is a big one, and can make or break your campaign. The best way to do this is by including keywords in the body of your message that are related to what you're offering (e.g., "Buy Quality Product X from us!").
3. Include an offer they can't refuse - It's important not only to include an actionable copy, but also an irresistible offer at the end of it. People want value for their money and will respond more positively if you show them how much benefit there will be on both sides when making a purchase decision.
4. Personalize your message - Sending out mass emails can be a big turn-off, so it's important to personalize your messages. This is something that you should do throughout the campaign as well and not just at the end.
5. Use social proof - People are more likely to trust what others have said about an offer or product than they would believe on their own (e.g., "100% of our customers say..."). This is why using testimonials from previous clients in your email works really well, especially if those people used specific words associated with what you're offering when talking about it.
6. Show them how they're missing out - This is a very important step and something that you should do throughout the campaign, not just at the end of it when people are most likely to respond (e.g., "Buy Quality Product X from us!").
People want to know that there's benefit for both sides in making a purchase decision so showing them what benefits they'll get by buying your product or service works really well here as well!
Response rates are often a matter of personal preference, but they are also dependent on the type of industry, the value of the business, and the duration of time that has elapsed since the last email.
It is important to keep in mind that response rates are subject to change depending on these factors:
In terms of other factors that can influence response rates:
(1) Email open rate - How many people have actually opened your email?
(2) Click-through rate - How many people followed the link in your email and clicked on it?
(3) Bounce-back rate - What percentage of those who did click on a link to your site abandon their shopping cart or don't buy anything at all.
Response rates can be even lower depending upon how well you've worded the offer, whether you included any promotional offers with it, how long has passed since the last email was sent and/or other factors.
Cold emails can also be made more effective by including a call to action in your message or having it include links to relevant content (e.g., information, images) that helps encourage people to take certain actions such as sharing on social media sites like Facebook and Twitter which would help spread the word about you among their friends and followers; providing value-added services such as a consultation or making recommendations; and creating high quality content on your website to attract more visitors.
The only way to measure response rates is by testing, which can be done via email campaigns (which may also help gauge the effectiveness of other marketing methods) but it is important that you are consistent with sending out emails at specific times throughout the day/week so that there will not be too many messages in one go and they do reach people who are interested enough to open them.
There is a lot of data that can be gathered from testing, such as:
(1) Average opens vs. average clicks - Who opened the emails and who clicked on links?
(2) Type of email sent - What type did you send out - personalize or generic?
(3) Email subject line used for invitation to purchase/impressions created by subject lines – this will help you gauge the effectiveness and relevance of your email subject lines.
(4) Timing and frequency with which emails are sent – how many times per week, or day? How long after you update content on your site do you send out the next batch of emails to people who have expressed interest in them?
(5) To whom did they go - was it all one group/market segment, a combination or split testing between different segments based on preferences?
You will have to experiment with different methods of email marketing and testing in order to find out what works best for you, but at least now you know that this is a method that exists!
The average cold email response rate is around 2%. This means that out of every 100 emails you send, only about 20 will be opened and read. It's important to note that this rate includes both email marketers and people who are just browsing the web for jobs or services.
You should also add that it's impossible to know exactly whether or not someone will open your email. You don't want them to be disappointed and think you are a spam marketer, so make sure you have an explanation in the body of the message if they do not respond.
There are many different ways to measure success, but ultimately you have to look at your results and take them as they come. As a rule of thumb though, email marketing is going for the long game here-- it's not about making sales on that first day or week like other promotional methods might be.
What we can do with cold emails however is gauge how effective an idea was in bringing people towards our website/social media pages. In this section , we'll look at some different ways of doing so.
How do you track conversion rates? The best way for this is to set up a Google Analytics account on your site and add an "Email" property. You will then be able to see what percentage of people who have clicked through from the email signup form, converted into paying customers via a subscription or free trial.
Remember though that these are only YOUR results - it's hard to know whether or not you are getting the same amount of people clicking on your emails and converting.
Another way to track results is through social media platforms such as Google+, Facebook, LinkedIn and Twitter. These can be used to gauge how many people have been reached with an email by following these steps:
Whether or not cold emails will work for your business depends heavily on how much money they can generate and whether or not it is worth it.
Email marketing can be very costly, so it's important to think before you send. A good way to measure the effectiveness of your emails is through 'Return On Investment or ROI for short-- this deals with money made per dollar spent on the campaign.
The best method for figuring out how much an email has generated in terms of sales/donations/subscriptions would be by calculating what percentage of people who clicked on the link have gone on to buy, subscribe or sign up for a free trial.
Another way to figure out the ROI is by calculating what percentage of people who receive an email open it up and then click through (i.e convert) into paying customers etc.
This can be done with any form of marketing that you are running via direct mail, social media outreach or emails etc.
Here's how: Divide your total number of subscribers/followers /following etc. by the total number of emails you sent out, and then multiply that figure by the percentage who opened it up and clicked through to your website/email list or signed up for a free trial etc - this would be how many people from your outreach were actual paying customers in that particular campaign!
The answer to this question is almost definitely yes! Some of the most successful cold emails in the industry have opened as little as 2% but still yielded a high cold email conversion rate. So while 2% isn’t necessarily great, it can be better than a 0%.
Any email marketing agency worth its salt will be able to tell you much more about your campaign and help you discover metrics that are important for your business. The best part? A good one will offer these services completely free so there aren’t any upfront costs at all.
The ability to track exactly where each person is on the journey from receiving an email, through opening it up and clicking through has been incredibly valuable when trying to discover ROI numbers and is really important when you are trying to figure out why certain people were more successful with your emails and others weren't.
The great part about this tool is that it's super easy and straightforward, there isn't a huge learning curve involved! It's just as simple as clicking on the link in an email, typing in their name or IP address (even better if you have that), entering their first initial of the last name etc. You can track each individual on your list as they complete the various steps of your email.
It's important to note that response tracking doesn't mean you'll get a ton of results right off the bat and yes, it requires some trial and error but if done correctly & consistently (it will take time), it could be a great tool for you in order to figure out where people are falling through or not converting at all!
Email marketing is a powerful tool for any business, but it can be difficult to understand the best practices and figure out what works.
To make email marketing work for your business, you need to know how to use it effectively and track results.
The key metrics that are important when measuring success of an email campaign include open rates, click-through rates (CTR), cold email conversion rate, unsubscribe rate etc.
Cold email conversion rates in particular are important because they are a great indicator of what works and what doesn't. If you aren't converting well with email marketing, then those efforts will not produce meaningful results for your business.
Knowing where the holes in your emails are can be very useful when trying to improve them or figure out why certain people didn't open/click through at all.
