Searching for a way to make your emails more visible? If so, you might want to take a look at this article that provides some helpful tips on how to check email deliverability. After all, good email deliverability means you will receive more responses and conversions!
How to check email deliverability? Email has become an integral part of business these days, and it's no wonder why! With the growing spam problem and the time that people are spending on their smartphones, there is an increasing need for deliverability. In this article, you will find a comprehensive guide to check email deliverability.
Email deliverability is the ability of emails to be delivered by servers and mobile devices. Emails that are not deliverable have resulted in lost revenue or even a complete cancellation of subscription.
Some common email deliverability issues include spam, header errors, and viruses. If you have a high bounce rate, your customers are not receiving emails from your business.
If you have high unsubscribe rates, then your customers are not happy with the emails that they are receiving. It is important to deal with email deliverability issues as soon as possible.
There is also the ability to have a highly tailored email marketing program that will result in better deliverability.
High deliverability can help improve the customer experience, which decreases email marketing costs. Regularly monitoring deliverability and response rates will keep your business in front of customers.
An email deliverability audit is a process that involves the gathering of information on how well an email is being delivered to inboxes. This information can be used by marketers and businesses as they try to improve their email campaigns.
There are two primary ways of auditing emails: First, you can use an email service provider (ESP) to collect the data, or you can manually inspect the mail logs in your mail server's log file. You can also use both methods at the same time.
So how to check email deliverability? The first thing you need to do is find your current email delivery rate. You can check this by going to your website's domain registrar and checking the current delivery rates for any of the emails that you have sent in the past few months.
After finding your current email delivery rate, decide if you're happy with it or if you want to increase it. If you want to increase it, then you'll need to find a provider who offers a test email service. The best option for this is Send Grid.
You can test your current email delivery rate before you sign up for SendGrid by signing up for a free account and sending out a test email. Just log into your SendGrid account and press the blue button that says "Test Send Email" above your email address.
Next, you 'll see a popup that says "Check your email delivery rates", which will show you the results of your test. On this page, you can see a bar graph showing your email delivery rates from SendGrid. If your delivery rate is above the 100% line, then there's no need to pay for a test email service.
Now that you know how to check email deliverability, let’s see what are the factors that affect email deliverability.
The first step to improving email deliverability is understanding your sending reputation. These 4 factors will give you a detailed and clear understanding of your sending reputation and what to do next.
1. Attachments- One of the more common causes for emails not getting delivered is attachments. In order to improve email deliverability, you must remove any unnecessary files from your email, including attachments.
If a file is necessary for delivery, the sender should re-attach it at the beginning of the email. It is also recommended that senders use a .zip file rather than an .exe file because some spam filters won't allow .exe files to be opened.
2. Spam Blocking- Spam blocking is a key component of email deliverability. SPAM blocking filters are most often used to filter out spam messages, but they can also be used to filter out legitimate messages from senders who have been flagged for abuse.
Spam is defined as any unsolicited email that does not originate from an established business or organization. Because spammers try to use signatures and marketing messages in their spam emails, these are usually the first two things blocked by a spam-blocking filter.
SPF Filtering. SPF (Sender Policy Framework) filtering is the most popular form of SPAM filtering and can be used to block all SPAM emails from a given domain without the need for any additional filters.
The SPF tool allows mail servers to register their public MX ( Mail Exchanger) IP addresses with a SPAM blocking service (RBL or SBL) that provides protection for those servers.
3. Form Defaults- One of the most important factors in email deliverability is form defaults. In general, it is best to set a default that makes your form as easy as possible for the recipient to fill out.
This will maximize the chance of your emails being delivered. Rule of thumb: if the recipient has to enter their email address, company name, or other information in order to complete a form on your site, then you need to ask them to fill out this information before they enter your site.
This will probably not work if you are sending an email to a subscriber who has opted in to your mailing list. If this is the case, you must mark up the email as an opt-in after it is sent.
Otherwise, you will have an email address in your database whose only value is that it's the recipient's email address.
4. Third Party Integrations- One of the leading factors in email deliverability is getting third party integrations.
This is a great way to expand your reach and increase the chances that you will get your emails delivered to their intended recipients. They typically cost less than other marketing strategies but have an equally high return on investment.
Email marketing is a huge part of any business. With the constant influx of spam and outbounders, it can be difficult to get people to take your email seriously as a legitimate form of communication. There are many ways to improve email deliverability, including:
1. Configure Your SPAM Filter- One of the most important factors to consider when assessing your email deliverability is your spam filter. You can review your settings for spam in Settings > Mail > Spam. You should also ensure that you have an accurate SPAM Status Report.
2. Follow Best Practices- Keep your email clean and free from spam senders and typos. Make sure that your domain is in a good state.
Use only one email address per sender, use the same email for all business-related emails, and make sure that the list you've opted into is within your company's control.
3. Use DKIM- DKIM is an email authentication method that creates a digital signature that can verify the authenticity of a message sent from one domain to another.
Each domain should have a DKIM signature key. For example, webmail users should have a DKIM signature key for their domain.
4. Use SenderBase Tools- When you are sending emails, it is important to be able to track their delivery and make sure they reach the inbox of the recipient.
This can be done by using a tool like SenderBase. They have a variety of tools that will help you send emails with increased success rates, including one that allows you to see which recipient's last name starts with A-M.
5. Get a Signature You Can Trust- When it comes to email promotion and marketing, the message is almost as important as the inbound content.
We have all seen enough junk mail that has become a regular annoyance. This signature will help ensure that your messages are not lost in the ether of a spam folder by providing an easy-to-remember verification service for your recipient.
6. Optimize Your Email Templates- Email deliverability is a key metric for any sender, as poorly delivered emails result in low open rates, lower click-through rates, and ultimately less revenue.
Email deliverability can be improved by optimizing templates before sending email campaigns to ensure that the message has been optimized for delivery across all email servers.
7. Compose Emails with Headers, Footers, and Attachments- Email clients are not the only things that can improve your deliverability. The headers, footers, and attachments of your email can also do a lot to help it reach inboxes.
8. Setup HTML Compatible Emails- Email deliverability is a major driver in email marketing success. In order to improve email deliverability setup your emails using HTML compatible emails that are compliant with the W3C standards.
9. Ping Consumers from Message Center- The most important way to improve your email deliverability is to make sure that your email messages are sent from a legitimate source so that you're not dealing with spam or phishing.
You can do this by making sure that the sender's email address in your outgoing emails is one that corresponds to the domain name for the company or organization that the message came from.
10. Manage Subscribers- Email deliverability is one of the most important factors when it comes to marketing and creating a loyal customer base. Companies with high email deliverability rates have increased chances of achieving their objectives.
A lot of companies are now using email automation software for marketing purposes due to the increase in spam. This software can help companies catch spam, avoid spam traps, and create more effective emails.
11. Get Advanced Reporting on Deliverability- Many email marketing providers will provide you with reports on your deliverability.
These reports can help you to determine whether or not your emails were delivered and this makes it easier for you to improve your email delivery rates.
However, advanced reporting tools can help you to analyze their own deliverability over time in order to help you find the best strategies for improving your deliverability rates.
12. Track and Report Deliverability Issues- The key to improve email deliverability is being able to track and report deliverability issues.
Email service providers like Gmail use metrics about the delivery status of your emails, but you can also use Google Analytics to see this information for yourself.
This means that you can set up email tracking with Google Analytics to track your emails, track clicks, and eventually send you email reports that show you how your emails are performing. We do this on all our own campaigns, using a system that tracks click-through and bounces that we track in Google Analytics.
