For businesses that are looking for new ways to build their customer base, an online marketing strategy is the best way to get noticed. One of the most important parts of a successful marketing plan is getting business opportunity leads. This article outlines the steps to take in order to find and create lead-generating content.
Business opportunity leads are all the people who have, or will have, a need for your service or product. In order to capture them, you need to know how they're looking for providers and what they're specifically looking for in terms of their needs. We will teach you how to find these leads!
Business Opportunity Leads are people who have a need for your product or service. They may be looking to start their own business, buy an existing one or use it as a way of supplementing their income.
They're usually looking for the following:
There are a number of ways to find Business Opportunity Leads. The most obvious one is through paid advertising, which can be done in many different forms:
1) Google AdWords - the simplest way to advertise your business-opportunity leads on Google AdWords (and probably the best) is by creating an ad group and setting up ads for it.
You'll need a good understanding of how PPC works if you want results from this method but there's no reason why you shouldn't try it out!
2) Facebook Ads - another great option when trying to reach people who have needs similar to yours is Facebook Ads.
You can create a campaign for your opportunity leads and then target them based on their demographics, interests and other factors in order to reach the people who are most likely to be interested in what you have to offer.
3) Twitter Ads - last but not least is Twitter ads which allows you to set up campaigns that will allow you advertise your product or service specific tweets via retweets of those tweets (which means they'll show up as an ad).
4) Google Plus AdWords - this is another way that's worth trying out if it fits with your goals because it lets you advertise your business-opportunity leads on Google Plus as well.
Once you've found some potential customers who might be interested in what you have to offer, the next thing that needs to happen is for them to reach out and ask about it! This can take a number of different forms:
1) They write an email - this is probably the most common form of contacting someone regarding your product or service because they're usually looking for something specific and will go through their inboxes until they find something which matches their criteria.
If there's no one in particular that they're looking for, then chances are that you can still get their attention if you decide to write an email.
2) They call - again this is a common way of getting in touch with someone and it's also the easiest form of contacting them because all they have to do is pick up the phone!
3) Social media - last but not least there's social media which includes Facebook, Twitter and other online platforms where people will reach out to each other.
There are many ways you can generate opportunity leads, but these 7 will be the most effective.
1) Ask Your Customers for Them!- You have a captive audience of people who already know and trust your products or services. They're also probably very happy with them so they'll happily recommend you to others if asked.
This is one reason why affiliate marketing works so well because it's based on referrals from existing customers (the other being that they're more likely to click through links in emails than search engines).
2) Join Online Business Forums & Groups and ask questions- If you're going to be selling a product, you'll need to know what people are looking for in it.
This is also the best way of finding out who your target market would be and where they hang out online so that you can find them more easily.
3) Attend Local Events & Trade Shows- If there's an event or show nearby, then go along with a business card (or two!) and introduce yourself as someone interested in doing business with local businesses which could benefit from your products/services.
This gives you the opportunity to talk face-to-face about how great your services are and what they could do for the local business community.
4) Go to Local Businesses & Ask Them if They're Interested in Your Products/Services- If you have a product or service that businesses would find useful, then go along to see whether they'd be interested in buying your products or services. This is also an excellent way of getting them to tell their customers about it too!
5) Talk With Friends & Family About What You Do and Invite Them To Try It Out- This may seem like a no-brainer but many people don't think of this as a way of getting more business.
If you're selling something, then get people to try it out for themselves and tell them how great it is - this will help build up your reputation in the eyes of potential customers too!
6) Create a Blog or Website- This can be done for free or you could pay someone to do it for you.
You don't need much in terms of content, but the main thing is that your website should be professional and fully functional so that people know they're getting quality service when they buy from you!
7) Find Out What Your Competitors Do & Copy Them (Or Build On Their Ideas)- If there's something that one of your competitors does very well, then take some time out to research what exactly their product/service consists of and how it works.
This is a great way of learning how to do something better and more efficiently!
This is something that I've written about before, but it's so important to understand the difference between a lead and an opportunity.
A lead (which are usually from cold calls) can be turned into a prospect if you do enough work on them - they may not become customers of yours immediately though!
A prospect however, is someone who could become your customer in the future - this means that you have had some sort of contact with them already which has left an impression on their mind when they want to buy something or use your services again.
This means that there's potential for further business with them and you can start to build a relationship with them.
Opportunities are the ones that you should be pursuing - these are people who have expressed an interest in your products/services, but haven't yet made their mind up on whether or not they want to buy from you!
These are the people who will become customers of yours if given enough time (and effort). Keep chasing after opportunities because once someone becomes a customer of yours then it's much harder for other companies to steal their business away from you!
As I've said before, you can find more leads by getting in touch with your customers and asking them if they know of anyone else who could be interested in what you do.
If the person is a potential customer then it's much easier to convert that lead into a prospect or opportunity than just leaving it as a lead - because they're already thinking about buying from you!
You should also look at your competitors' websites (or social media profiles) for people who have shown an interest in their products/services but haven't yet made up their mind on whether or not to buy from them.
This is your chance to get in touch with these people and try to convert them into a prospect or opportunity for you!
You can find more prospects by getting in contact with the companies that are similar to yours (or competitors) - but don't just go after their customers, look at the whole company as well because they may have some other potential leads who will be interested in what you're offering too!
Use Google Alerts on relevant keywords related to your business and industry. If someone searches for " [your industry] marketing" then they may be a potential lead for you!
You can also use Google Alerts to find out who is doing business in your industry and see if there are any competitors that have recently started up.
If so, it might be worth getting in touch with them to see if they would like some help from an expert or two - especially as these people will become customers of yours when given enough time (and effort)!
As I've said before, the best way to get more opportunities is by using Facebook Ads . It's a great way to get in touch with people who are already interested in your products/services, and it can also help you find new customers as well!
You should be using Facebook Ads from the very beginning of your business life - not only because they're free but also because there is so much information about how to use them out there.
You don't have to rely on me or any other expert telling you what ads work best for different industries (although I think that would be useful) - just go make some test ads and see which ones get the most responses. Then keep using those ads and see how they do over time.
If you're not using Facebook Ads, I would seriously consider it as a way to find new customers for your business - the more people who are interested in what you have to offer, the better!
You can also use these tools too: KissMetrics, Google Analytics, etc... They all work very well with any type of online marketing so why not give them a try?
