It's important to stay up-to-date with the best of what's out there. Same goes with books. You should keep yourself updated with the best marketing books to work in a more progressive manner.
Marketing books act as a guide and a source of new ideas. Staying updated with the best marketing books help you to be at the top with new innovative ideas and strategies.
This list contains 12 best marketing books that every marketer should read and take note of.
A book by Seth Godin is out called "This Is Marketing". It's about how to start with a product and keep it fresh in your mind.
Seth Godin has written numerous books on marketing and business. He is also known for his marketing tips in his blog, linked below:
To summarise, this book is the best marketing book that helps you to see the world differently. It has helped me understand how brands and marketing are intertwined in today's society.
This books emphasises on various points like-
- All that exists is uncertainty
- We must learn to live with risk and not avoid it
- Uncertainty causes black swans, not just "the big one"
- Black swans are highly improbable events that have dramatic consequences for a large number of people
- It's important to understand what we don't know.
To summarise, "The Black Swan" by Nassim Nicholas Taleb is a best marketing book that focuses on how to deal with uncertainty. It shows how certain events can have dramatic consequences and causes an event to be highly improbable. This is among the best marketing books if you are looking for some motivation.
1. The "big one" is not always the thing that you should be worried about
2. We need to take risks and live with uncertainty
3. Be careful of what you read and who you listen to
4. There are little things that can make a big difference in society
5. It's important to understand what we don't know
To summarise, "The Tipping Point" by Malcolm Gladwell is a best marketing book that explains how the little things can make a big difference in society. The book talks about various examples of how small changes in people's behaviour can cause large-scale change in society which makes it count among the best marketing books.
To summarise, "Influence" by Robert Cialdini is a book that explains how to persuade people. It talks about various methods of persuasion and ways in which you can use these methods to persuade others. This marketing book talks about a number of different scenarios in which persuasion may be required, including dealing with insurance claims adjusters, jurors, teachers and public speakers.
This book talks about-
1. How to Win Friends and Influence People is a 1937 book by Dale Carnegie that has been described as "the most influential book on human relations ever written".
2. In the introduction, Carnegie says he wrote the book because of his own experiences with lack of understanding between people, and with people trying to manipulate him in order to get what they want.
3. The goal of the book is to teach readers how to communicate more effectively with others, how to build relationships and influence other people positively without having them do anything for you in return.
4. The core concepts are:
-Be a good listener
-Be enthusiastic about your topic
-Create sympathy through relatable stories
-Appeal directly
5. It was originally published in 1937 under the title "How To Win Friends And Influence People" by Simon & Schuster Inc.
This book is about how to start a business and also help people that you come across. The main person interviewed in the book is Gary Vaynerchuk who has been an entrepreneur for many years and he shares his thoughts on what he has learned from those experiences.
The three things that are mentioned in this book are:
1. Connect with your customers by having a personal connection with them through social media or just talking to them one-on-one when they're not online.
2. Create content to show your expertise as well as entertain them with entertaining content.
3. Be consistent so that you have something for every type of customer, whether it's food, wine, clothing, or any other product that you sell.
This marketing book is an eye-opening read about how habits are formed and the power they have in our lives. The author, Charles Duhigg, uses personal stories to illustrate the idea that we have a habit of creating a new behavior by combining three different actions:
1) Trigger (an event or cue)
2) Routine (the action you take when the trigger occurs)
3) Reward (your satisfaction at completing your routine).
He also provides specific examples for each of these three parts. For example, if you want to stop smoking cigarettes, there would be two triggers - smoking and quitting - which lead to a routine of going outside and having some fresh air with friends. This is followed by a reward from feeling better and more relaxed because you're not around other people who smoke anymore.
Fascinate is a book that offers tips on how to create an unforgettable brand.
The key takeaways from this book are:
- There is no such thing as bad publicity, there is only good or bad media coverage.
- Your brand needs to be aspirational and aspirational brands have a better chance of being remembered by consumers.
- Brands should not feel like products, they should feel like emotions.
A summary of the book "The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs and Viral Marketing to Reach Buyers Directly" by David is as follows:
Social media marketing has changed the way we communicate with one another. It has become a core part of our lives and allows us to stay connected with friends and family all over the world. Social media is also changing how companies communicate with their customers. The modern marketer must use social media in order to reach his or her target audience.
The Lean Startup is a business book written by Eric Ries. The book discusses the Lean Startup Methodology, which is a set of principles and practices that emphasize minimizing risk in order to make incremental progress towards an objective.
One of the main themes in this book is how entrepreneurs must constantly innovate if they want to stay ahead of competitors. This method has helped create many successful businesses such as Airbnb, Dropbox, Facebook, and Google.
Eric Ries states that the Lean Startup methodology can be applied to any type of company or product that wants to have sustainable growth. He writes about how it can help companies avoid common pitfalls like planning for success before their product even exists or trying to build products for everyone instead of what their customers actually need.
Thinking Fast & Slow is a book by Daniel Kahneman, the winner of the 2002 Nobel Memorial Prize in Economic Sciences. The book was published in 2011 and won the National Book Award for Nonfiction that year. It is based on his 2003 lecture at Hebrew University of Jerusalem, which was later published as an article in "Harvard Business Review".
The main idea of this book is to explore how humans make decisions based on two different modes: System 1 and System 2.
System 1 is described as our intuitive system, responsible for rapid judgments and snap decisions; it's also our emotional system that makes us prone to heuristics (mental shortcuts) and biases.
System 2 is considered more rational, slower, and better able to resist temptations such as immediate gratification or laziness.
What Got You Here Won't Get You There: How Successful People Become Even More Successful - by Marshall Goldsmith is a book written by one of the most influential business people, who has also served as CEO of his own company.
This book highlights the importance of understanding your true value and identifying your strengths. It also helps you understand what will lead to success in life and what won't.
The main theme that this book talks about is how important it is for us to be mindful of our strengths and weaknesses, but more importantly, where we can focus on our strengths. This book focuses on not only personal growth but corporate growth as well.
Choosing best books help you in many ways -
1. Marketers need to develop a vision of what they want their business to become
2. Knowing the right people is key in building your brand
3. Brand awareness is about more than just advertising
4. Positioning your product can make or break your success
5. Businesses are always changing and so must you.
Choosing the best books can help you in business by helping you develop a vision of what your business should become, knowing the right people is key to building your brand and positioning your product can make or break success.
Marketing and business are closely connected, as most marketing today relies on a certain kind of storytelling to promote products and services.
Books that help you brand your company can be very helpful in your work. When read, they help you realize where exactly you want your company to stand in the market. These books will help your company define who it is trying to sell and what defines success for.
