March 4, 2022

Five Best Email Subject Lines For Sales

When people receive an email, they have a few seconds before moving on to the next one or opening it. This is where your catchy subject lines for sales comes into play. It's your chance to grab their attention with the help of catchy subject lines for sales and get them to read your email! As someone writing for sales, I've come across many great subject lines over the years. In this article, I'll be going over the best subject lines for sales that you should be using in 2022.


The following are all of my favourite email subject lines that have worked well in the past when promoting a sales opportunity or landing new clients. You can also use these as sample emails if you're looking to get new subscribers to visit your website/blog, so they don't need any particular incentive.


What Constitutes A Good Email Subject Line For Sales?

Your subject line should make them want to take some type of action. What is the difference between an effective and mediocre email? An attractive looking email with a compelling topic that will catch their attention versus an ugly spammy-looking one that they just won't open up if it's in their inbox (granted, there are exceptions too).

Get creative here, people! Don't be afraid to use new terminology or unique language because this makes you stand out from the crowd.

If you're having trouble coming up with new ideas, take a look at this post here, where I go over some common examples that people have used in the past when sending emails to make sales (for example: "You owe it all to us", or "The only secret is knowing who's been stolen from") Bonus.

This email subject line is sure to work well if you're promoting a product that some people may have trouble seeing how it can fit into their daily lives.

When you send out a marketing email, you ensure the subject line is catching. A great subject line for your marketing emails should be catchy and encouraging. The subject line should also encourage the reader to open the email. Keep your subject lines positive and to the point while also featuring an incentive or offer.


Five Best Email Subject Lines

Remember, you will want to attract them with your email subject lines before clicking and opening the message. Most people do not read emails all the way through when opening it up, so make sure yours is easy to remember or else they might only see that "Read more" button halfway into the page. Good luck with these!

One of the most significant elements of your email campaign is being a subject line that will make the recipient want to read your mail. Although there are countless subject lines available to use, you may find it challenging to choose which one is best for you. Below are five email subject lines that have been proven to perform well.

A good email subject line includes a combination of fear, curiosity and urgency. The best email subject lines for sales will consist of the first two components while also creating urgency to draw in more readers. 

This is quite difficult, but if you can achieve this balance, your chances of getting a response will be greater than those that don't use these strategies well enough or address them at all (since it's so hard for marketers to know what works best). Continue reading to learn more about the best email subject lines for sales.

Catchy subject lines for sales are one of the most crucial elements of your email marketing, and they can leave a significant impact on whether or not your email is opened and viewed.

This blog post is about the five best subject lines for sales, highlighting how effective these best email subject lines for sales can be in creating interest in your offer.


5 Catchy Email Subject Lines For Sales

We don't prefer letting gaps in our understanding of things. Subject lines create such holes that stimulate our curiosity by giving us unexpected, incomplete information and then promising us closure if we read on. 

If you apply this technique, make sure that you deliver on the agreed in the body of the email. It should genuinely bridge the gap caused by your subject line.

  1. Don’t open this email - This subject line employs blatant reverse psychology to coax the reader to see inside. The reader feels obligated to open this email, making them feel like they have witnessed something extraordinary.
  2. It was impossible to imagine, according to them - Who are they? Who are we? What is it? In a race for answers, this subject line fires up the imagination.
  3. You’re invited - This single, two-word catchy subject lines for sales focus on the only thing that an invite forces to mind. What's an invite to? Who knows! The recipient will figure out when they enter this email.
  4. Hello, can you keep a secret? - These catchy subject lines for sales makes the reader seem like they are in the know about something big. Whatever it does, it's worth opening the email to find out more.
  5. Not cool, guys - This subject line makes us wonder what juicy drama might be revealed within the email body. It’s disruptive for many reasons. The “not cool” topic opens the door to finger-pointing and blame, in which guilt always gets a large share of it. Of course, there's no shortage of subject lines that are more effective than these five - but this is an exercise purely intended to provoke ideas about how you could build email subject lines with customers in mind.

5 Best Subject Lines For Sales (Urgency & Scarcity)


  1. Tonight! - This one-word subject line creates an immediate sense of mystery and urgency to bring the reader in.
  2. One day more to cash in on (offer) - This puts readers in the sense that the clock is ticking and must react quickly to cash in on the action.
  3. (XYZ) hours till our (offer) expires - This subject line introduces an even stricter deadline to ramp up the urgency.
  4. Just (XYZ) days left to achieve (A goal/task) - This line restores your prospect's memory to help them focus on acquiring their goal.
  5. Only (XYZ) (offer) left! - Prospects are aware that they offer a dwindling supply and should act now if they don't want to lose out.

5 Best Sales Email Subject Lines 2022 (Pain point)


  1. (XYZ) workarounds for your (pain point) - This subject line provides immediate, practical advice for dealing with the reader's specific issue. If the email isn't coupled with a sales pitch, giving your prospect upfront value can come a great way in bringing them back to you.
  2. Are you struggling with (pain point)? You’re not alone. - By recalling your prospect that other people are experiencing similar issues and that you might assist them, you can provide some reassurance.
  3. Hey, (First Name). Here’s what we think about (pain point) - This line gives the reader a new perspective on dealing with their issues.
  4. Fix your (pain point) in (YYZ) weeks - The pinned timeline hints that a practical plan for dealing with the reader's issue can be found inside.
  5. (PAIN Point) helped me find you - This line shows your prospect that you have been to some lengths to meet them, even though it does not strictly involve an endorsement.

5 Good Email Subject Lines for Sales


  1. About (a situation) at (prospect’s company) - This straightforward, matter-of-fact subject line is clear about what the message is about. 
  2. Quick question about (prospect’s company) - This subject line goes straight to the heart of the matter about what's inside. Before opening the email, your prospect can determine whether or not they are involved in serving any questions.
  3. Your monthly (XYZ) target - Without opening the message, the reader is explicitly informed what the focus of the message will remain. “Your daily Facebook impressions target, for example.”
  4. Hello, (First name), I loved your blog post on (Website name) - This line couples personalisation with praise, signalling to the reader that you have given the time and effort to research them as a natural person.
  5. Congratulations on (relevant event) - On a momentous occasion, expressing your praise or well wishes can work a long way toward cultivating goodwill on the part of your prospect.

Tips For Composing Good Email Subject Lines For Sales


Your email subject line must reflect what your sales message is about. It should not be too vague or specific, but it should be entertaining enough to get the recipient to open it.

Complementary colour schemes for businesses can be vital in creating a compelling subject line. Also, depending on the industry that you're in and your product or service, it's essential to understand what applicable colours work best for a particular communication.

When used effectively, your email subject line can differentiate you enough to improve customer outcomes.

Even though email subject lines are small, they carry a lot of weight when it gets to the success of your sales emails. 

The best email subject lines are inventive, compelling, and informative while not letting too much away. The difference between a prospect opening or avoiding an email is a clever subject line that piques interest. Be flexible, always try, and be creative for the best results to attain the most success in your email subject line.

Answers You Are Looking For!


1.What should I include in my emails to get more sales?

There are a few things that you should include in your emails to get more sales.

First, you should ensure that your email content is relevant to the recipients. This means that you should target your audience and write content specific to their needs.

Second, you should design your email content in a way that is easy for recipients to read and understand. You also need to use clear and concise language to know what you are saying quickly.

Finally, make sure that your email campaigns are well-planned and executed. This means creating effective email templates, setting up automated email campaigns, and tracking the results of your efforts.


2.How do you write a good email subject line for sales?

Subject lines are one of the most important aspects of email marketing. They should be catchy and descriptive so that people will open your email and read it.

There are a few things you can do to make sure your subject lines are effective:

  • Use keywords in your subject line.
  • Make sure the subject line is short and to the point.
  • Use a relevant image or video for added impact.
  • Include a link to your website or blog in the body of the email so people can learn more about what you have to offer.


3.What's the best email subject line for sales? 

The best email subject line for sales is "Invest in Your Future Today!" This subject line will grab your customers' attention and prompt them to read the rest of your email.


4.How do you write a killer subject line?

A great subject line can make all the difference when converting a visitor into a customer.

There are a few things you need to keep in mind when writing your subject line:

  • It should be catchy and memorable.
  • It should be relevant to the product or service being offered.
  • It should be short and to the point.


5.What are the best Christmas sale email subject lines? 

There is no one-size-fits-all answer to this question, as the best Christmas sale email subject lines will vary depending on your company's niche and product offerings. However, some common themes used in Christmas sale email subject lines include "save up to 50% off" or "up to 70% off".

6.What's the best way to increase your open rates and click-through rates?

There is no one-size-fits-all answer to this question, as the best way to increase your open rates and click-through rates will vary depending on the type of content you are publishing and the audience you are targeting. However, some tips that may help include:

  • Make sure that your content is well-written and pleasant to read.
  • Use interesting and engaging headlines that will capture the reader's attention.
  • Write about topics that are relevant to your target audience.
  • Make use of images, videos, and infographics to break up your text and make it more visually appealing.


7. How can I make sure that my customer gets what they need from me, when they need it, without having them think about it or even notice that it was sent by me at all?

There are a few ways to make sure that your customer gets what they need from you, when they need it, without having them think about it or even notice that it was sent by you at all.

One way is to use automated email marketing tools like MailChimp or AWeber. These tools allow you to create and send emails automatically, which means that you don't have to worry about the email's content, design, or layout. You can also set up email campaigns to regularly send out promotional offers and discounts to your customers.

Another way is to use SMS (Short Message Service) text messaging services like Twilio. You can use these services to send short messages (less than 160 characters) to your customers' phones, which will notify them of important updates or changes related to your products or services.

Finally, you can use social media platforms like Facebook and Twitter to communicate with your customers directly. You can post updates about new products and services, as well as offer discounts and other incentives for people who follow your company's social media accounts.



In conclusion, email subject lines for sales and marketing is no longer just a trick. 

Nowadays, email opens are the first impression that your brand gets. It is crucial to deliver messages so that the subject line grabs its attention and directs them towards what they have ordered before or offers given by you to increase sales probability of meeting predetermined figures, hence increasing store traffic and conversions rates.

The ultimate motive of any email subject line is to increase sales indirectly, manage sales and keep a check on every lead you need Cliently. The magic of real-time insights helps you close more deals.


Being in the dark can be a terrifying situation during the sales journey. Need to have an eye on what your leads are experiencing? Creating Recipes to have the correct mix of who is opening your emails, what links they are clicking, if they have seen a video, and a lot more! You'll have night vision with the help of Cliently.

The power of dynamic engagement, automation, channels, AI Magic, Personalization, and much more under a single roof.

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Haris Mirza

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