April 14, 2021

Best Alternatives to Salesforce

Sales engagement is complicated. Salespeople are often expected to do everything from lead generation, relationship building, and selling - all while juggling a number of other responsibilities. It's important for sales executives to find the right platform that will help them execute their responsibilities with greater efficiency, which can ultimately lead to more revenue for their company.


Sales engagement has been around for decades in some form or another. It was not until recently when the idea of using technology to enhance it became popularized by platforms like Salesforce's social selling app Chatter. With millions of users, this app helps businesses engage with their customers by providing them with real-time updates on what the customer is doing on the website, how they are interacting with others in their company via chat messages, and more.

But what are the best alternatives to salesforce? Sales teams are always looking for new ways to improve their performance. Engaging with customers online is a great way to grow and maintain customer relationships and increase sales. It’s important that this engagement is done in the right place, on the right platform. And most people chose salesforce , Salesforce is one of the most famous customer relationship management solutions.But are there any Salesforce alternatives?

The answer is yes. There is an abundance of tools and platforms available to help engage with customers, and provide the same or similar solutions, in this blog we will discuss the best salesforce alternatives.

What is a sales engagement platform

A sales engagement platform is a tool that helps companies increase revenue by getting real-time automated data on their customers' behavior.

A sales engagement platform is an integrated suite of software that allows companies to manage key accounts more effectively. It can be used in different ways, but the main purpose is always the same: make it easier for your company's reps and account managers to keep track of valuable customer information without having to use multiple tools.

Sales engagement platform is a cloud-based sales acceleration tool that helps companies increase revenue. Sales engagement platform integrates with CRM and other tools, such as email marketing platforms and social media channels to help marketers engage their leads in real time. It allows for visibility into who’s looking at your website or content, which of those individuals are ready to buy, and what messaging will resonate best with them based on where they're in the buying journey (e.g., awareness, consideration, intent). With this information you can create personalized content specific to each lead's stage in the buying cycle - nurturing them along until it's time for direct contact from an account executive or salesperson. 

Although there are many aspects involved when managing large enterprise customers, a good sales engagement platform should at least cover these five areas: Tracking opportunity management and forecasting; closing deals faster with improved productivity; converting leads into opportunities through intelligent lead scoring; tracking success by monitoring performance against goals; and improving visibility across all activities within their target accounts.

So What Is Salesforce And Why Is It So Popular

 Salesforce is a cloud computing company that offers services ranging from customer relationship management (CRM), marketing, analytics etc. The company manages their products via what they call Force.com platform which is some kind of object relational mapping system for dynamically accessing databases stored online called cloud computing built on Java EE where developers can build apps without worrying about the lower level technical stuff. This had some kind of competitor with Google App Engine back then but it has since lost its popularity due to being closed source and only accessible for Google employees.

Salesforce provides CRM solutions to various industries, including healthcare, financial services, telecommunications, insurance, utilities, media and more. The company's product suite is broken down into four core offerings: Sales Cloud , which helps salespeople develop customer relationships; Service Cloud , which provides support to customers; Marketing Cloud , which allows companies to utilize tools that monitor the effectiveness of marketing campaigns; and Community Cloud , whose tools allow businesses to engage with their customers through social channels.

Best Salesforce Alternatives 

There are many Salesforce alternatives that offer the same functionality as Salesforce. This guide outlines some of them for you to compare and contrast with your organization’s current market needs.

You first need to understand what your business needs and then choose the solution that will provide you with the best added value. That's why we have listed some of Salesforce alternatives down below. Give them a try, compare their features and see what fits your business best.

Best Salesforce Alternatives:

  1. Cliently- Cliently is a AI sales engagement platform which helps you connect with your prospects throughout the sales journey. It helps you increase conversion rates by giving your clients a more personal experience through real time engagement and help you discover the power of personalized automation.
  1. Pipedrive- Pipedrive is an efficient CRM tool that was designed especially for small teams. This Salesforce alternative allows you to efficiently manage leads, contacts, deals and accounts in one place without having to navigate through several screens like you would do on other tools (i.e.: Hubspot). 
  1. Nimble- Nimble is another Salesforce alternative that was designed especially for small teams. This CRM platform allows you to manage all your contacts under one account so they don't have to have their own. You can also use Nimble for lead tracking, creating personalized email marketing campaigns and sales automation which is great when it comes to generating predictable revenue growth. 
  1. Teamgate- Teamgate is a CRM solution that was designed especially for small and medium-sized businesses. This application allows you to manage all your contacts, prospects, invoices and tasks in one place which makes it very easy to use. In addition to this, Teamgate also offers email marketing automation capabilities so you can create personalized campaigns to send emails at specific stages of your sales funnel.
  1. Zoho CRM- Zoho focuses primarily on small businesses because of its pricing plan which starts at $25 / month for 10 active contacts per user/month with up to 5 team members. That being said, Zoho CRM offers email marketing automation tools so you can send personalized campaigns based on certain criteria such as lead scores, activity dates, location and more.
  1. Insightly- Insightly CRM provides one of the cheapest pricing plans around as for now, Most companies start using this platform when they need an easy way to organize their contacts and business opportunities into organized lists. What I really like about Insightly is that it offers email marketing automation tools so you can send personalized campaigns based on certain criteria such as lead scores, activity dates, location and more.
  1. HubSpot- Hubspot CRM is one of the most popular Salesforce alternatives I have ever seen , especially because of its focus on small business outreach rather than enterprise-level organizations. This solution was designed for small businesses so it doesn't come with any complicated tasks or cumbersome features that large corporations might not need anyway.
  2. Streak- Streak CRM doesn't have any complicated pricing plans so being on the free plan is more than enough for most companies. And it's one of the few Salesforce alternatives which gives you an unlimited number of deals , categories, contacts and so on.
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Spencer Farber

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