B2B solution marketing is a long-standing and rapidly evolving field. The tactics, strategies, and tools used to advertise solutions are constantly changing as well. This article will discuss the advantages of Business-2-Business solution marketing over traditional B2C marketing and provide insight into what it takes to succeed in this competitive market.
B2B solution marketing is the advertising of solutions to business problems. The term "solution" refers to a product or service that solves an existing problem for a customer, and not just any product or service can be advertised as a solution. It must meet specific criteria, such as being unique enough to stand out from other products on the market and having measurable results in terms of increased revenue, reduced cost per sale (CPS), etc.
The characteristics required by Business-2-Business solutions are similar but not identical with those required by B2C products: they must solve real-world problems, they must be unique and not readily available on the market (e.g., a new product), they should have measurable results in terms of increased revenue or reduced cost per sale (CPS).
Business-2-Business solution marketing can be considered to fall into two categories: product-based solutions and service-based solutions. A B2B product is any tangible item that solves a business problem for an end customer; it could also include software applications that solve problems within an organization's operations but are not sold directly to customers as products. An example of such a Business-2-Business solution is a software application that automates the process of ordering and shipping product samples.
A B2B service is any intangible item or solution that solves a business problem for an end customer, but it does not include tangible items such as products, software applications or services (software licenses). An example of such a B2B service is consulting from an IT company to help manage complex network infrastructure. This article will focus on solutions sold via the internet by way of web pages and other online media because this method has become so widespread in recent years; however, there are many other ways to sell Business-2-Business solutions.
The most important characteristic of Business-2-Business solution marketing is that it must be unique and not readily available on the market (e.g., a new product). This means that there are no other similar products or services in existence, which makes them stand out from all the others; this also means they cannot be easily copied by competitors because of their uniqueness and singularity. It's very difficult for an organization to develop such a unique offering without significant resources, time and expertise since doing so requires extensive research into markets, customer needs/wants, competition, etc.
B2C solutions are often more readily available on the market and can be found by searching online, but Business-2-Business solutions have a few advantages over their B2C counterparts:
1. They are unique because they solve problems that only exist in one industry or organization (e.g., logistics software for an airline) rather than being common across many industries or organizations (e.g., accounting software). This means there is less competition since it's much harder to copy an existing product, especially if it has been developed with significant resources and expertise from within your own company; this is because it's not possible to copy a solution that is unique and singular. This means you have more control over your product, which in turn increases the likelihood of success since customers are less likely to compare/compare different products or services due to their uniqueness (i.e., they will be able to see how yours is better than those available on the market).
2. They require significant resources and expertise from within your own company rather than outsourcing this work; thus, there will be fewer risks involved with developing B2B solutions as opposed for B2C ones where these risks are much higher. This is because B2C solutions are often less unique and singular than the ones developed for your own company, which means that there will be a greater likelihood of imitation when attempting to develop these types of products/services (i.e., you can't copy an existing product or service).
3. Since they require significant resources from within your own organization rather than outsourcing this work, it's more likely that customers will have access to both internal expertise and external consultants with experience in developing such products/services; thus increasing the chances for success since customers feel more comfortable buying such solutions from within their own organization. This is because it's important for customers to feel that they have access to both internal expertise and external consultants who are experienced in developing such products/services, which will make them more likely to buy these Business-2-Business solutions (i.e., if you're an expert at creating different types of software, why would someone not want your help when they need a new type of solution?).
The following are a few tips to help you get started in the field of Business-2-Business solution marketing:
1. Start by researching how many companies have already developed similar products/services that solve your problem, and then develop a business model for solving this same problem using different technology than those used by others (i.e., don't be like everyone else). This is because if there's nothing unique about your product or service, customers will not see why they should buy it from you as opposed to buying it from someone else (i.e., since no one has done what you 're doing, why should you be the one to do it).
2. Develop a business plan that outlines how your solution will solve customers' problems, who your target customers are (i.e., what types of industries/organizations they're in), and how much money you expect to make from them over time (i.e., this is known as an "earnings statement" or "business model").
3. Create several different versions of your product/service so that if something goes wrong with one version, there's another ready-to-go for when things improve again ( i.e., this is known as "continuous improvement").
4. Develop an attractive marketing plan that describes how you will get the word out about your product/service (i.e., what types of advertisements and other methods of advertising are planned).
5. Find someone who can help you with designing a website for your business, or use one already developed by another company; it's important to have a professional looking site because people want to see that there's some professionalism behind the Business-2-Business solution marketer selling their product/service (i.e., if they don't believe that you're a professional, they'll probably not buy from you).
6. Develop a press kit that includes information about your product/service (i.e., how it works), who's involved in the development process and what their experience level is with Business-2-Business solutions; this will help people understand why there are so many experts out there selling similar products/services to yours (i.e., if no one knows anything about your solution, then it won't be accepted by customers as being unique enough for them to want to purchase).
Develop a strong sales process that includes an initial consultation with the potential customer to determine if they're interested in your product/service (i.e., this is known as "sales funnel").
Create a list of all of the people who will be involved in selling your solution, and make sure you know everything about them so that you can provide answers when customers ask questions; for example, what are their job titles? What does each person do at work? How many years have they been working there? Where did they get their experience from before joining Business-2-Business solutions Inc.? etc.
After you've developed a strong sales process and you have identified the people who will be selling your product/service, it's time to develop an advertising campaign; this is known as a "marketing funnel".
Develop a list of all of the possible websites where your solution can be advertised (i.e., Google AdWords, Yahoo! Search Marketing or MSN Direct); make sure that each website has been thoroughly researched so that they're filled with relevant keywords related to B2B solutions marketing.
After you've created a list of potential sites where your product/service could be advertised on search engines , it's time to create a website for your business (i.e., this is known as "website funnel").
Develop a list of all of the possible websites that you could use, and make sure they're filled with relevant keywords related to Business-2-Business solutions marketing; also consider whether or not each website has been thoroughly researched so that they're filled with relevant keywords related to your product/service.
Business-2-Business solution marketing is a form of advertising that's used to promote business solutions. The main difference between B2C and Business-2-Business solution marketing lies in the fact that while businesses use ads on websites, companies in the B2C industry use them on search engines (i.e., Google AdWords or Yahoo! Search Marketing).
The following are some key terms related to the field of Business-2-Business solution Marketing:
AdWords
This is a type of advertising that's used to promote business solutions. The main difference between AdWords and other forms of marketing is that instead of using paid advertisements on search engines, Business-2-Business solution marketers use them in their own websites (i.e., Google AdWords or Yahoo! Search Marketing).
Search Engine Optimization (SEO)
The process by which an individual website can be optimized for the purpose of receiving more traffic from search engines like Google; this means optimizing your site so it contains relevant keywords related to your product/service and also ensuring you 're not using any keywords that are related to your competitors.
Lead Generation
The process of generating leads for the purpose of selling business solutions; this is usually done by asking potential customers to fill out a form (i.e., "lead capture page") so you can contact them and start working on developing a solution together with them.
The term "B2B" is used to describe the field of B2C marketing, but it's also a generic term that can be applied to any type of business or organization. In fact, many people use the word B2C and then add an S at the end (e.g., "b-c"), which means they're referring to both types of businesses/organizations when they say things like:
When you think about it in this way, there are actually two different ways we could define what b-solution marketing is; one would be as follows: B2C solution marketing is the process of selling business solutions to companies and organizations; this type of solution marketing will be focused on consumers (i.e., B2C).
And then there's b-solution marketing, which would mean that you're focusing your efforts on businesses/organizations as opposed to consumers (i.e., B2B); in other words, what we usually call "b-solution" when it comes to advertising or promoting products and services for sale directly from a company website:
In reality though, both definitions are correct because they describe different aspects of the same thing.
The main difference between b-solution marketing and B2C solution marketing is that when you're selling to businesses, your focus will be on developing a solution with them (i.e., helping them sell more), whereas in B2C, it's all about providing value to consumers so they'll buy from you instead of someone else (i.e., building brand awareness).
When it comes to B2B solution marketing, the traditional media (i.e., radio, TV and print) are still very important for many companies; in fact, they're so important that most people who work in this field will tell you that if all your customers were only using online channels like social networking sites and blogs to communicate with each other then a website would be unnecessary because all of their needs could be satisfied by the new tools.
However…there's another side of the story here too since there is also an increasing amount of research showing how effective traditional media can actually be for B2B solution marketers.
In fact, a recent survey of 1,000 US-based marketing professionals revealed that traditional media is still the most effective way for companies to generate leads and sales (i.e., generating qualified prospects who are ready to buy).
This means that in order for you as a B2C solution marketer to be successful with your campaigns then you'll need to use both online and offline channels at the same time; this gives you more options when it comes down to which channel will work best for each individual campaign.
