In the past decade, email marketing has transformed from a somewhat impersonal sales tool to a vital part of every business's marketing strategy. Email is used to communicate with your customers, which means that you have to know how to write effective emails. Even if you have someone in-house who can write well, hiring an expert can be more efficient and less costly than training staff members. If you want to send out more professional emails, you need good email marketing software.
There are a number of platforms out there that promise to assist businesses in perfecting their customer experience. However, many of them are incomplete, requesting you to cobble together a tech stack of various point solutions that are difficult to maintain and even more difficult to secure. With the unnecessary complexity of legacy platforms, HubSpot and ActiveCampaign make it easier to get firm control over your customer experience by running marketing, sales, and service all from one central location. This article describes the differences between both products in order to make your evaluation simpler.
ActiveCampaign is a newsletter and email marketing software designed to motivate customers, build sales funnels, automate follow-up emails and more with one platform.
It's easy to set up, track progress, and customize emails with ActiveCampaign.
HubSpot is an all-inclusive marketing platform that has a variety of features, including forms builder and web analytics tools. It includes customer relationship management (CRM) software for managing communication with leads on your website or leads capture pages in order to increase conversions. With HubSpot, you can easily measure the performance of each campaign so that you know which ones are doing well and what areas need improvement before moving further down the funnel towards ultimate success in sales growth.
HubSpot's most notable feature is that they are able to send out an unlimited number of custom email messages without having to worry about data limits or overages. However, the Active Campaign also comes with many features, including landing pages for lead generation in order for businesses to communicate directly with their clients before the purchase decision. The two products can be used together, but that does not work seamlessly due mainly because of how different each product actually works from one another.
ActiveCampaign is a CRM and email marketing software that helps businesses run their business efficiently by sending out customized emails according to each individual's needs. When compared with HubSpot, the ActiveCampaign tool features many advanced features, including real-time reporting, leads management, social media integrations as well as more advanced subscription forms for customers who wish to receive your product or service at regular intervals.
Another great feature of this platform is its ability to send one type of message, which you can then split into multiple messages if needed; it also has the ability to send emails, and it can also be used as a marketing email platform which is exactly what businesses have been looking for.
On the other hand, HubSpot advertises itself as an online help center that aims to give customers everything they need in order to understand how best they can use their product or service, making this software more affordable than many others on the market currently. It has enhanced features such as Lead nurturing tools where you are able to nurture leads at each stage of your purchase funnel with different types of messages like pop-ups, offers etc. It also provides several options for the companies that are marketing their products.
The most noticeable difference between ActiveCampaign and HubSpot is that the former allows you to build plans for your campaigns while the latter gives you more advanced options like email templates all around various themes in order to customize it according to your needs. One of the best features which both have in common is a customizable website where users can create pages, manage them using forms as well as use active content such as videos etc., so when compared with other tools on this list, they do have their own unique characteristics.
Hiring a lead generation software for your business is essential because it will make you more efficient in marketing, increase the number of customers that come to your website, which ultimately increases revenue; this also makes sure that all leads are properly managed, and they go through every campaign at every stage so as to reach their ultimate goal with the most suitable tactics possible. It also helps you improve customer retention by sending personalized emails leading them towards an offer or another form of messaging like social media commenting on certain content etc., and it assures them that you are listening to their needs and adjusting accordingly. This makes sure they feel like a valued customer, which eventually leads them to buy your product or service.
Both ActiveCampaign and HubSpot have a feature that is extremely useful for companies that are looking at making use of the best lead generation software.
This integration allows you to import contacts from your existing Google Contacts, LinkedIn or other email accounts by importing them into HubSpot as well as transforming them into an email list. With this in mind, it makes sure all emails go through the most effective process possible so they can be properly managed and even used later down the line when creating real-time marketing campaigns, promoting products on social media etc. This way, your email list is a machine that constantly churns out new customers for you, which keeps growing and does not go stale or dry up like the case of other lists; this means it will be available to market more effectively in order to bring in even more leads.
The best part about HubSpot's integration with ActiveCampaign is seen when using their Lead Nurturer feature as well as Automatic Capture Campaigns; they work together beautifully, so no matter what stage of the buying cycle you are at, these two features help increase response rates by 20% - 50%. This makes sure that your email list is more effective and you are able to build a better relationship with those who do end up purchasing from you.
The use of lead capture forms allows email addresses that have been collected through other means (such as by using ads on social media or even other websites) to be automatically filled out, saved and used later when sending emails promoting products or services etc. This way, the people receiving these messages can feel confident in knowing they will actually receive an actual message instead of just getting a bunch of spam which would annoy them no matter how much information was already provided.
The best part about ActiveCampaign's integration with HubSpot is that it integrates perfectly with their Lead Nurturer feature, which allows you to set up automated capture campaigns as well as integrate your sign-up forms on Facebook, Twitter and other social media websites. It also works seamlessly when using Automatic Capture Campaigns, so this way, not only can new email lists be built but old ones too (so long as they are still valid) all through one place by simply adding the necessary information in a few simple fields. The more information you add here, the better at capturing contact details for important leads, those that you can then build campaigns to so they win more often.
Segmentation is key for a good email marketing campaign. Without it, there's no way to make sense of your data and know what type of people you're reaching out to, so this means being able to separate lists by things like geography or company size etc. This makes sure that the messages are tailored perfectly as well as helping increase response rates through engagement with those who have opted in but may not be familiar with your business or products - they will likely see something completely new thanks to Segmentation!
Again ActiveCampaign has integrated Segmentation very nicely into their platform via HubSpot; simply create segments, and then it will automatically apply them to your campaigns. If you want more control, this is where HubSpot's custom segmentation comes in handy; create as many segments as you like and assign different values to each one (the more complex, the better) so that every campaign can be made unique no matter how much information has been captured for previous ones.
ActiveCampaign's Pipeline Management is great because it helps you know exactly what content your audience wants to read or view and, as such, can be tailored accordingly. This is possible because of their extremely versatile content types that can be used to create a wide variety of things, such as:
- Email newsletter campaigns - Media sharing and display ads - Advertisements for products or services - Add-on promotions – Discounts & giveaways etc.
This means you'll never miss out on the most important things like your latest blog posts which can be easily added into different kinds of messages depending on who they're aimed at (a specific customer segment, perhaps?) All this is done directly from within ActiveCampaign's interface without needing any coding knowledge whatsoever!
It also works very much like HubSpot in that if you are using automatic campaigns, the most relevant content will automatically show up on all lists, but this way allows for more personalization, too; each list has a name that shows up at the top of every email sent, so there's never any confusion about who the recipient actually was - they'll always see their own name!
I've talked a bit in-depth about automating emails with HubSpot, but really these are two very different things. I mentioned above that the main aim of emailing is to sell and market your products or services, so this means that you have to be able to track what content was most effective for each recipient - which leads us nicely into ActiveCampaign's powerful analytics!
Through their reports section, you can see exactly how much traffic came through from each campaign group; clicking on 'unique visitors' (which shows up under the heading) gives an excellent breakdown of just how effective the individual campaign was.
You can also see how much traffic is coming through from each list, which gives you a really good idea of the appeal and effectiveness of your different email campaigns. This is useful if you're finding it hard to decide where to send that next newsletter or offer; just compare them all and make sure yours comes out on top!
Other features include an easy way to update the contact information (so they don't have their address wrong every time), social media tracking and even advanced reporting capabilities so that everything being tracked can be filtered down into more personalized reports with custom metrics. All this is done from their dashboard, which makes it really easy to keep track of everything quickly.
You can also see a full breakdown of your contact list and how many messages were read or opened with just one click; you can then compare the results before deciding whether or not to send them another email in future. Again, these reports are available through any other email client, too, so if you're using Gmail, for example - they'll even appear there! I wouldn't be surprised, though!
In the end, I think this really comes down to personal preference.
If you're looking for an easy-to-use email marketing system that's easily customizable and can be used across many different platforms, then ActiveCampaign is probably a better choice than HubSpot, providing it fits your needs for your business in terms of features, cost and flexibility. If, however, you need a more powerful (and expensive) platform ready-made with lots of bells & whistles - then look no further than Hubspot!
If you're looking to connect with contacts across your entire revenue operations (Leads, Prospects, Existing, and Churned Clients), Cliently would be a great way to engage at scale. Sometimes multiple tools can leave blind spots in who's engaging, how they're engaging, and when to engage. This is where Cliently could benefit you the most.