If you’re a small business owner, it’s more important than ever to be using social media. Not only is it a useful way to connect with your current and potential customers, but it can also help you build your business in a number of ways. In this article, we’ll discuss nine reasons why your small business needs to be using social media. We’ll also talk about the significance of using SFX (sound effects) and royalty-free music in your social video production. So let’s get started!
According to Data Reportal, there are 4.8 billion social media users around the world. That’s about 59% of the total population! So if you’re not fully using social media to reach your target audience, you’re missing out on a huge opportunity due to the sheer amount of people who use it every day. It’s by far the cheapest way to make the farthest reach to a new customer base.
Building brand awareness is by far one of the most important things you can do for your small business. After all, if people don’t know about your brand, they’re not going to buy your products or services. And, not surprisingly, social media has proven itself to be one of the most effective ways to build brand awareness. According to Inc., 84% of people say they trust online reviews as much as personal recommendations. So, if you’re not yet utilizing social media to get your brand out there, you’re missing out on a valuable opportunity.
If you want to increase your website traffic, social media is a great way to do it. According to HubSpot, social media accounts for 31% of all referral traffic. So if you’re not using the power of social media to drive traffic to your website, you’re neglecting a big opportunity. Social media increases your web traffic by giving you the opportunity to share your website’s content with a wider audience.
Generating leads is a cornerstone for any business, and social media can help you do just that. According to HubSpot, social media generates nearly double the marketing leads of trade shows, telemarketing, or direct mail. You’re missing an enormous opportunity to generate leads if you aren’t using social media to its fullest potential. Leads are generated by providing potential customers with valuable content that they’re interested in. And there’s no better place to share your content than on social media.
Productive social media marketing requires ongoing effort and regular engagement. If you’re not taking advantage of social media to its full potential to build relationships with your customers, you’re missing out on a very valuable opportunity. Social media gives you the chance to connect with your customers on a more personal level and build relationships that can last years or even a lifetime.
Keep in mind that you should be answering questions and engaging with customer feedback on a regular basis. If you’re not, your competitors will be. Your customers will notice the effort you put into engaging with them, and they’ll appreciate it.
When you compare the cost of social media marketing to other marketing channels, it’s clear that social media is by and large the most cost-effective way to connect with your target audience. According to Social Media Examiner, businesses that use social media spend an average of $4000-$6000 per month on their social media marketing. That’s a fraction of the cost of other marketing channels like television, radio, or print advertising.
Not only is social media more cost-effective than other marketing channels, but it’s also more effective. According to Social Media Examiner, businesses that use social media see an average return on investment (ROI) of 13%. That means for every $100 you spend on social media marketing, you can expect to see a return of $113.
It’s extremely valuable to be using social media to gain valuable insights about your customers. Social media provides you with a wealth of data that you can use to improve your marketing strategy. You can use social media to learn about your customer’s interests, demographics, and even the language they use. Platforms like Buzzvoice have been noted to offer various tools that can be instrumental in understanding the dynamics of online engagement.
The valuable data you receive from these insights can help you fine-tune your marketing strategy and make sure you’re reaching your target audience. Without social media, it would be a lot more difficult to gain this valuable insight.
According to HubSpot, social media has a 100% higher lead-to-close rate than outbound marketing. So if you’re not using social media to increase your sales, you’re really on the losing end. Social media allows you to connect with your customers and build relationships that can lead to sales.
You can use social media to increase your sales in a number of ways. You can share valuable content that leads customers to your website, you can offer special deals and discounts, or you can simply provide excellent customer service. No matter what method you choose, social media is an excellent way to increase your sales.
Social media sites are truly the best opportunity to showcase your product and service videos. Video is one of the most powerful marketing tools available, and it’s perfect for sharing on social media. In fact, according to HubSpot, 80% of customers say they would rather watch a video about a product than read about it. And more information is retained through a video versus text or static images alone.
Some things to keep in mind with your video: offer good quality, interesting information, a CTA (call-to-action), and make sure it’s fun and watchable! Besides the obvious quality video and sound, it’s also important to focus on the things that make it excel above the rest, and that’s royalty-free music and SFX (sound effects). These help to set the tone, mood, and feel of your video without getting in the way or feeling intrusive.
There are a lot of online resources for royalty free music and sound effects, but we find that it’s advantageous to use a site that is legitimate and reputable, such as Soundstripe, Premium Beat, and Epidemic Sound. These sites offer great-quality music and SFX that can be used in your social media videos without having to worry about copyright infringement or any other kinds of legal issues. Subscription fees cover any music licensing needed, so you can have unlimited access to all the music and SFX you’ll ever need to create a truly amazing stock music library.
In conclusion, your small business needs social media for a number of reasons: it’s more cost-effective than other marketing channels, it’s more effective, it provides valuable insights, it increases your sales, and it offers you the best option for showing video. Plus, with the help of royalty-free music and SFX from a reputable site like Soundstripe, you can create videos that are truly amazing and will help your small business succeed.
