July 27, 2021

7 Ways To Use A Follow-Up Email After Important Meetings To Solidify Your Rapport With Them!

It is not always easy to stay in contact with your important contacts after an initial meeting. But, if you want to make sure that they know how much you appreciate them and their time, then it's worth the effort. A follow-up email the next day thanking them for taking the time out of their busy day would let them know what was most helpful about the conversation and what action steps will be taken based on your discussion.

A follow-up email is one of the most effective ways to stay on your contact's mind after you meet, especially when multiple contacts were involved in organizing the meeting. These emails are also key to maximizing the value from networking events or conferences where there are hundreds or even thousands of people in attendance. Follow-up emails after meetings help you build relationships with busy people who may not have time to respond to you immediately.

There are many types of follow-up emails based on what you discussed during your meeting, as well as what information was exchanged and whether it will be valuable for further networking or seeing each other again. You can personalize such an email and explore different scenarios for building a long-lasting relationship. So, let us show you how it's done!

7 Easy Follow-Up Email Ideas To Connect With Them Easily & Effectively!

1. Follow up on the meeting itself

After meetings follow-ups are meant to check in on the status of your request, present new information that was not previously discussed, and build rapport before another meeting.

Following up 8 days after a business meeting is standard in most industries, but if your industry is particularly fast-paced, it may be fine to send your email sooner. 

After exchanging information, you can just say thank you for taking the time to meet with you and reiterate your hope that this person will find value in connecting with you. This is also an opportunity to reiterate why you want to meet with this person again.

So, you can continue to build upon your prior interactions and keep you top of mind without coming off as pushy. Follow-up emails don’t need to explicitly state that you want this person's business; instead, put yourself into their shoes and try to imagine what would be most helpful for them in this situation!

They also provide the opportunity to circle back with people who couldn't make the initial meeting or introduce another person to them. So, they can benefit from the contacts and knowledge they will gain at your next event or share the details that were promised during your first meeting. 

Follow-up emails for this scenario should be sent out soon after your initial meeting.

2. Follow up after a networking event
Follow-up emails after a networking event have the same goal as following up after a business meeting: to keep your name in front of this person and be helpful, without being too pushy.

These emails should provide value for the recipient and make it easy for them to respond quickly. If you don't get a response from someone who attended an event, remember that they didn’t turn down your offer of valuable information, and don't be afraid to follow up again.

3. Follow-up email after a cold call
Follow-up emails after contacting someone out of the blue can help you stand out from others who may have reached out to them recently. 
Sending them an email in this situation can become a turning point in the relationship, especially if your contact answers right away. Follow-up emails after a cold ask/call can also help you uncover any mutual connections that may have been missed during prior interactions. 
These types of mails can help you avoid appearing desperate and make it easy for this person to respond quickly since they know what to expect from you.

4. Follow up before having another networking conversation

Follow-up emails can also serve as an introduction to another person who may be useful to your networking contact.

They are helpful when you know someone would benefit from knowing each other, but aren't sure how best to introduce them. So, such mails after having a business conversation can be especially effective if it allows for this person to go into the meeting with some background information on your contact.

Therefore, follow-up emails that provide a crucial introduction can be an invaluable tool for expanding your network, especially if it fits with the specific information you exchanged during your first conversation.

5. Follow up after an informational interview

Checking up on your delegates, clients, leads, or customers after informational interviews are highly recommended if you want further interactions with this person to go smoothly. Follow-up emails after an informational interview are typically sent out soon after the initial meeting. 

Such an email after an informational interview is focused on being helpful and giving this person resources they can use to further their job search or career path. 

Follow-up emails for this scenario should be sent out within a week of your initial conversation.

6. Follow-up email thanking someone!

The email thanking someone for their time is a friendly send-off that reminds the person of the details you discussed during your conversation.

It leaves them with an overall positive impression of you and helps to further solidify your relationship.

Follow-up emails for this scenario should be sent out after you have had a few conversations with the person in question.

7.  Follow up to a follow-up

Follow-up email after another follow-up is an enjoyable way to add value and maintain your relationship by reminding your contact how valuable your time is, but also to remind the person that you still remember names and details. 

The email should focus on helping the other person feel important while adding value to their life in some way before your next meeting, whether it is sharing an article from a reputable source or recommending another person they might be interested in talking to. 

To Conclude

Follow-up emails after a networking event and after an informational interview are all focused on maintaining relationships. Whereas follow-up emails after business meetings focus on the relationship you have with this person rather than specific goals.

Emails sent after an event or conference are focused on recommending future events, taking reviews & feedback, or some other useful information that your contact may not be aware of!

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Written by

Spencer Farber

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