August 16, 2021

10 Habits Every Marketer Should Acquire To Be Successful!

Marketing is a tricky beast. It's not as simple as creating an ad and calling it a day. To be successful, you need to think like your customers and anticipate their needs before they know what those needs are themselves. You need to stay on top of trends and changes in the industry so that you can make informed decisions about your customer's future well-being.

We are taught to think that marketers walk around with a bag of tricks under their arms at all times. There is always some great idea for a campaign or some sneaky way to get consumers clicking on your ads. According to this way of thinking, the only thing separating successful marketing teams from failed ones is creativity, but there are so many more reasons why things go right or wrong when it comes to marketing.

Marketing is not an exact science. There are plenty of confusing buzzwords that make you doubt whether anyone really knows what they are doing, but there are 10 habits that will bring you closer to finding out how marketers work. Even though these habits are not often talked about in detail online because everyone wants you to buy their e-book, we think they are the most important habits of them all.

So, what are the ten habits of great marketers? Keep reading to find out!

1. Setting marketing campaign goals is key

Before getting started with any marketing effort, marketers crucially identify the end goal and determine how this will help in terms of sales or leads in the long run. If you don't know where you are going, then the chances are that not only will you never reach your target but also never even identify why.

For example, a branding campaign might be a good idea if your product isn't doing as well as planned or if there is negative feedback from consumers about its image. The aim of a branding campaign would be to make customers associate positive feelings with your brand rather than the opposite.

If you want to grow your social media following and there is a chance that this might boost sales, then the goal of your marketing efforts needs to reflect this. As with any business plan, you should be identifying goals at each stage so that you can test your success every time before moving on to the next step. 

For example, if your goal is to increase visits or conversions on a certain website but this site has never been optimized for these purposes, you won't know ahead of time whether it will work or not until you try it out. If there are no goals set for how customers should be responding, then there's no way to measure the effectiveness of any marketing activity until it ends up being pointless or counter-intuitive.

2. Assess avoid blind spots

Marketing is so much more than simply advertising your own products or services. Without knowing how others in the same industry are promoting their goods, you won't be able to fully understand what's working and what isn't. Some companies choose not to pay any attention at all to other websites in their sector because they might believe that it will drag them down if they aren't seen in an authentic way. 

This is a myth – there have been plenty of situations where big corporations have gone head-to-head with small competitors, resulting in phenomenal growth for both businesses as a result of a positive rivalry between them. The opportunities that can be gained from studying competitors' successes and failures go beyond the immediate positive impact that they may have on your own brand awareness and even traffic. Take a look at what other brands in your sector are doing and you will be able to see where their advertising is working, where it is falling flat, and why. It can also help you identify parts of your own marketing strategy that need improving. 

For example, if there is one area of your site where all of these competitors' ads are getting clicked but yours isn't, then it could mean one of three things:

1. The users don't like those real-estate listings as much as yours.

2. Those listings are not as close to the main content or search results.

3. Your competition has better ad copy than you do (i.e. the copy that is displayed alongside it).

Whichever one of these possibilities is true, marketers can use this information to improve their online listing ads. If you notice that all of your competitors are getting clicks on their banner ads but yours are not, you might need to change the location or size of them on your site. 

Alternatively, if some sites have great content in their sidebars while others don't, then this could be an area where people get distracted and won't see any advertisements at all. Knowing what works for other companies similar to yours will help you avoid blind spots when trying out new strategies on your own website.

3. Address a target audience through content marketing

Content should not just focus on the features and benefits of your product. It should also talk to the people who will buy it. Even if you don't have a big company with lots of employees, there are ways to figure out exactly who is visiting your website or reading your blog posts. You can even go as far as reaching out individually through social media accounts that are aimed at specific demographics for this purpose.

For example, if you own an online store that sells baby products, then you could create separate accounts on Twitter, Instagram, or Facebook specifically for expecting mothers in different age groups or with children of different ages (0-2 years old, 2-5 years old, etc). Find out where they hang out online and what hashtags they tend to use when posting about their children. Join in with them and begin a conversation – they will eventually check out your profile and the link to your website that is clearly displayed on it, meaning that you have just made it as easy as possible for them to find out more about what you sell.

4. Create interesting content & value for people

The most important part of all of this is creating real value for those who come across your site or read your blog posts etc.; they should not feel like an advertisement at any point. You can even consider going so far as completely removing links or references to a "buy now" button from your social media profiles if somebody starts a conversation with you there – listen to what they have to say and try to give advice based on what they ask for. 

If somebody contacts you because they like one of your blog posts, see if you can answer any questions and offer them advice before telling them about what you sell (or at least keep it to a minimum).

Conversations between users online are often referred to as "Empathy Marketing" – trying to create a sense of empathy or mutual understanding that isn't based solely on selling a product. In this kind of marketing, the customer's needs come first as opposed to the business's bottom line. This is something that makes customers feel better about being up-sold by a brand in future interactions with it. It may even encourage them to buy from you more often than other brands who don't care so much about their customers.

5. Nurture relationships & don't be afraid to show that you care

The best way to do this is by being as helpful as possible, especially in situations where a sale isn't possible right now. Even if somebody has never bought from your store before, it's important that they leave with a positive impression of who you are and what your brand represents.  After all, their friends might ask them for recommendations later on. Also, their social media followers might notice what products they were browsing online and want to know whether they should check out the same items too. 

An easy way to do this without coming across as pushy is by sending over an email newsletter. Every so often contains links to interesting articles related to those initial posts. Especially, if somebody commented on one in particular.

6. Engage in social listening & make the most of what you find on social media

The beauty of social media is that it allows brands to keep track of what is going on and how people are feeling about their business by monitoring public posts and conversations without having to do much legwork themselves. If somebody mentions you positively online, then it may be a good idea to reach out and thank them as soon as possible (even if they don't follow your brand yet); this not only boosts their view of your company but will also encourage them to mention more positive things about you in the future. 

On another hand, if somebody has left a negative comment about your company online, try apologizing for any mistakes and thanking them for bringing it to your attention, then ask what you could do in the future to prevent this from happening again.

7. Segment all of your data & use it to stay up-to-date with changing trends in the market

By using segmentation effectively, you can gain a better idea of who your target audience is and how they might behave differently when searching for products or services related to yours. Studying their similarities and differences allows you to create far more targeted marketing campaigns, which is something that helps improve conversion rates.

You can even identify potential new target audiences by looking at characteristics like location, age range, and gender. If somebody's latest post seems interesting but doesn't include enough information about who they are talking to, then find a way to reach out and ask them. This might turn them into potential customers in the future so it's always worth taking the time to get to know somebody a little better if you think they could be a suitable match for your brand.

8. Conduct A/B tests on websites & use analytics software to see what works best!

Most marketers have used split testing at some point or another, either by two different types of promotional text on their home page or by using different images within an email campaign just before launching it. By changing one factor at a time and testing which version brings about more conversions, you can work out whether tweaking your message or image is likely to make your next marketing campaign more successful (or whether it's just better to leave things as they are). 

If you would like to save your time and effort without any negative impact on the results, it might be worth using an automated feature instead of adding additional code manually.

9. Measure & analyze data with every post you publish online

Every time somebody reaches out to your brand in some way or another, whether it's via email or social media, try making a note of what happens so that you can find patterns in people's behavior easily. For example, if somebody has been browsing for a while but leaves the website immediately after one particular type of post appears on their newsfeed, there may be a chance that other customers who come across this message will respond similarly.

By presenting them with a different type of post (one that addresses the issue that pushed them away), you may be able to keep your existing customer base happy. And also raise your conversion rate without having to spend any extra time looking for new customers. This method can also help by lowering bounce rates on web pages. If somebody clicks onto a link but leaves immediately, then try tweaking it slightly so that you make it more likely they'll stick around.

10. Always look for ways to innovate

There is always room for improvement when it comes to marketing strategies, even after you think you've nailed down all of the aspects that could help improve sales figures. Marketers should ideally be asking questions like "What could I do better?" every day. Whether it's to come up with a brand new way to engage with audiences or find a better way to work together with the teams they are already in contact with. Marketers who are always willing to go that extra mile because they love doing their job usually produce results faster than those who simply sit back and wait for something good to happen.

Key Takeaways for Marketers!

1. Marketers should create goals, study competition, target audience, create interesting content, nurture relationships, engage in social listening.

2. Marketers should segment the market and conduct tests on websites. Marketers should also measure & analyze data. Marketers should always look for ways to innovate.

In Conclusion

Every day as a marketer is different but there are some steps that can be followed to help achieve more success. As one must set goals, study competition, address a target audience, create interesting content, nurture relationships and engage in social listening. They must segment the market and conduct website tests.

So never stop conducting research and testing strategies if the company wants its marketing campaigns to be successful. Hence marketers need to always look for new innovative methods to keep up with the fast pace of change in the digital world we live in today.

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Written by

Spencer Farber

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