March 11, 2023

The Benefits of a Transparent Employee GPS Tracking Policy in Building Trust with Your Sales Team


In the fast-paced world of sales, trust is the glue that holds everything together. But with sales reps constantly on the fly and working autonomously, management must strike a delicate balance between oversight and autonomy. 

Employee GPS tracking can help you achieve this balance by improving safety, efficiency, and communication while building trust with your sales team.

In this article, we’ll show you how a transparent GPS tracking policy can help you reap the rewards of a more productive and trustworthy sales team. We’ll explore the benefits of GPS tracking and provide best practices for implementing a transparent policy that your team will appreciate.

So buckle up and get ready to discover how GPS tracking can benefit your sales team!

The Benefits of Employee GPS Tracking

GPS tracking can help sales teams in many ways. Here are some of the main benefits of using this technology in the workplace:

  • Know how your sales reps spend their time on the field. Using GPS technology, you can have real-time insight into what your team members are working on and where at any given moment. Such data will allow you to make well-informed decisions and manage your staff efficiently. Besides, by analyzing employee location and activity data, you can learn the most effective sales strategies and tactics. Then, during your following sales performance analysis, this data can help you identify areas for improvement and ensure that sales team members are meeting their goals.
  • Optimized route planning. You can gather data on your sales reps’ routes using GPS technology. A recent study found that sales reps drive 14% of their work time, which is quite a lot, considering that time is unproductive. GPS tracking can help you optimize their routes and reduce travel time and fuel expenses. This, in turn, can lead to increased revenue and more satisfied clients.
  • More accurate mileage reimbursement. If your sales reps use their private vehicles for business purposes, and you need accurate data to reimburse them for expenses, a good GPS mileage tracking app can help you streamline the process and stay IRS-compliant.
  • Improve safety for sales team members. Using GPS technology, businesses can ensure that their employees take safe and efficient routes to client meetings and appointments. In an emergency, GPS tracking can also help locate employees quickly, confirming that help can be dispatched as soon as possible.
  • Improved teamwork. By establishing a culture of accountability and transparency, GPS technology can help you improve relationships and collaboration within the team and between reps and managers. 

The Challenges of Implementing Employee GPS Tracking

While employee GPS tracking can provide many benefits to businesses and sales teams, there are also several challenges to implementing this technology in the workplace. 

  • Privacy concerns. Employees may feel that their privacy has been violated or being micromanaged. In some cases, this can lead to resisting to use of the technology.
  • Legal risks. There are also legal considerations that businesses must consider when using GPS technology for employee tracking. Companies must ensure that they comply with relevant data protection and privacy laws and respect employees’ rights to privacy.
  • Occupational stress. If an employee’s job is already highly stressful, having a tracking app constantly following their movements or productivity can raise stress levels even more. This may lead to harmful consequences to your 

But don’t let these challenges stop your business from using the best this technology offers. You can do many things so your sales team can reap all the benefits of employee GPS tracking. 

By implementing a transparent employee GPS tracking policy, your company can show its commitment to transparency and openness and build trust with its sales team members.

What Should Employee GPS Tracking Policy Contain?

An employee GPS tracking policy is a clear set of guidelines and rules that control using GPS tracking technology in the workplace. A clear and comprehensive policy will ensure that your company will implement employee GPS tracking responsibly and transparently.

But what should such a document include?

  • Purpose of using GPS tracking system. Your sales team members are more likely to embrace GPS technology if they can understand why your company is implementing it in the first place. For example, you can state that you will use data to keep track of attendance and business miles and have more accurate data for payroll and mileage reimbursement. Also, if there are any consequences of non-compliance, the policy should outline them.

  • Specify the type of data you will collect and the frequency. The policy should also give info on what data will be recorded during monitoring, such as the employee’s location, time spent at different places, and the route to get there. 

  • Address privacy concerns. Your sales reps might be worried that using GPS tracking compromises their privacy. Explain all the details on how the tracking system functions and how it safeguards their privacy. For example, if you’re using a GPS tracking app that records data only while employees are on the clock, state it clearly.

  • Explain how the data will be stored and protected from unauthorized access. Provide enough details on measures you will take to protect data, access to it, and retention.

Best Practices for a Transparent Employee GPS Tracking Policy

To make sure your company will implement GPS tracking successfully, it’s essential to keep up with best practices in this area. 

Here are a few best methods you should consider:

1. Involve Employees In Adopting the New Technologies

 If you involve your team members in adopting new technology, chances are they will feel more valued and respected. For example, you can collect feedback on the tracking solution and the policy, establish a clear policy development timeline, and ensure they understand how the policy will be implemented.

2. Communicate the Purpose and Goals of the Policy

Clear communication is vital to ensuring that employees understand the purpose and objectives of the policy. For example, you can create a policy handbook that clearly outlines the purpose and goals of the procedure and how you will use the data GPS collects. In addition, provide regular updates to your sales team on how automating your workflow is helping the company achieve its business goals.

3. Provide Training and Support for Employees

To implement GPS tracking successfully, consider providing training and support for employees on using GPS tracking tools effectively. For example, you can have onboarding and training sessions with your team, create a FAQ document for employees, and ensure they understand how to use the tools to improve safety, efficiency, and transparency.

4. Notify Your Employees in Writing and Get Their Consent

Before starting with GPS tracking, you must notify your team members in writing and get their consent. By doing this, once more, you’ll ensure that your employees have understood the policy and their rights and responsibilities. 

But, written consent is also crucial from a legal standpoint. It will demonstrate that your company has taken all the necessary steps to protect employee privacy and comply with relevant laws and regulations.

Make GPS Technology Work for You

GPS technology can be a game-changer for sales teams looking to streamline operations and boost productivity. But, this powerful tool also poses a threat to employee privacy. 

To build trust and stay compliant, follow these proven steps: establish a GPS tracking policy, engage your employees in adopting the new technology, and get their consent.

By doing so, you can enjoy the benefits of GPS technology without compromising your team's privacy. Don't let GPS technology be a liability - make it work for you!

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